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Tag: generate website traffic

The Mequoda Community Subscription Website Business Model

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers who can do this become masters at building communities that draw users to both read and post.

Out of the 16 website business models that Mequoda currently monitors, the community subscription website archetype is the only one where the publisher relies on its community to create the content. There are six premium (paid) archetypes, and four affinity (free) archetypes. This is one of the four free ones.

3 Tips for Digital Magazine Publishing

Insight from the OPA spurs tips on digital magazine publishing

If you think about all the types of digital content that exists, would you expect tablet owners to be buying digital magazines more than eBooks, digital newspapers, movies or TV shows? If not, you should. According to OPA’s new survey, magazines are the top form of content being purchased on tablets. (Poynter has a nice graphic of this stat.)

Since digital magazines are clearly of interest to consumers, here are three tips for digital magazine publishing.

Week in Review: September 27th, 2010 – October 1st, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

5 Free Ways Generate Website Traffic

How to increase website traffic for free!

We’re always looking for ways to increase website traffic, especially if it’s free. And yes, there are ways to generate website traffic for free. You may already be doing some of these, and you may have others to add to our list.

Here are 5 ways to generate website traffic that won’t cost anything:

Strategically Choosing Blog Post Topics

Use this tool to see what is on searchers’ minds

Blogging works best when it’s done daily, and that takes a lot of information. One endless source of info—the news—is a great way to excite your readers while educating yourself. But how do you know which types of news excite and which types bore?

That is answered, in part, by Google Hot Trends, a free service that shows the top 100 fastest-rising Google searches every hour.

Email Newsletter Marketing at Forbes.com

How the business media giant capitalizes on 37 free email newsletters and email alerts

Forbes.com has a highly sophisticated email system based on its 37 free email newsletters and email alerts. Visitors to the site can sign up for free email newsletters in a variety of topics.

They can also sign up for single-story alerts by subject. Mequoda estimates that Forbes.com has six to eight million email subscribers to its various email newsletters with a variety of contact frequencies that include daily, weekly and “as needed” for the Forbes Desktop Alerts.

America’s Test Kitchen Mequoda Case Study

How America’s Test Kitchen’s Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn’t you be Using the Same Strategy for Selling your Information Products on the Internet? Doesn’t your Job Depend on it?

Chris Kimball, CEO of Boston Common Press, is master of what we now call multiplatform publishing. Chris has gone from a publishing a single cooking magazine, Cook’s Illustrated to a growing media empire that spans books, another print magazine, books, membership websites, a TV Show on PBS, email newsletters and DVDs.

Forbes Media Network Mequoda Case Study

Creating the World’s Most Popular Website for Entrepreneurial Capitalists

With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media Network is on a roll.

Forbes Media currently includes print, online conferences, radio and TV properties. At this time, an estimated $330 million still comes from the American edition of Forbes Magazine, however, senior executives Steve Forbes and Jim Spanfeller both tell Mequoda that online publishing revenues will pass print in 2008 or 2009—if the current growth rates for both print (up 6% for 2006) and online (up 57% for 2006) hold for 2007, 2008 and 2009.