Tag: hybrid website

One of the most revolutionary things about the Internet for the publishing industry is that it has allowed people who might never have had access to an audience to become publishers and distribute content that they feel passionate about to a global audience.

A hybrid website can be many things to a large online audience

Publishers have good reason to create a hybrid website. On one had, the hybrid allows them to operate a subscription website that meets the expectations of their audience members. On the other hand, a hybrid website is a place where content can be optimized and products have be sold through e-commerce methods.

Any good hybrid website should have content and e-commerce, optimized landing pages, and subscription access, while being set up for data collection through analytics programs.

This free report from Mequoda Group discusses how the content marketing strategy can help sell digital content

(Nationwide)—The time of content marketing is now here. With content marketing comes three types of websites that can utilize a content marketing strategy. These include:

Website type #1: Online Publishing: This type of website is used to bring content to an online audience. Online publishing websites involve the creation and publishing of content and the creation of webpages to house that content. In order to grow the audience of an online publication, publishers use blogs, web pages, email, PDFs, podcasts, video, RSS feeds and other digital media content.

A Mequoda Website Satellite Archetype that combines the strategic intent, or goal, of 2 or more website archetypes. A print example would be newspapers or magazines, where they generate revenue from subscription sales and advertising. Many publishers chose this model online and make a lot of money. The challenge with this archetype is designing the website’s architecture to be simple and effective, to avoid user confusion.

Hybrid Websites come in many variations as they successfully and often unsuccessfully merge functionality from two or more of the other website archetypes and sub archetypes into a single (often confusing) user interface.

Brand Websites are used by all manner of non-online product and service organizations to build brand preference for the organization’s offline products and services. Brand Websites exist to alert consumers to online and brick and mortar retailers where purchases can occur.

Lead Generation Websites generate revenue by providing sponsors with qualified leads. Users shop for products and services in an effort to save time and money, while the seller pays for content creation and co-branding value. Plus, the seller pays a transaction fee for each qualified lead.

Classified websites generate revenue by facilitating commercial transactions between buyers and sellers of products or services. There are at least four major variations of the Classified Website Archetype; Classified Retail Websites, Classified Directory Websites, Classified Employment Websites and Classified Service Websites, all of which we will discuss in this chapter.

Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers that will lead to future sales.

A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book club, professional association or user group that accepts little or no advertising, relying primarily on user support.

Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic.

Choosing the right business model and supporting infrastructure for any business is a key strategy for business success.

Mequoda uses the term “archetype” to help understand and categorize kinds of sites. An archetype is a pattern or design upon which all other similar things are patterned. The Mequoda Research Team has analyzed more than 2,000 media websites and concluded there are seven primary archetypes. Each of these seven archetypes has many sub archetypes that represent significant variations in information architecture on the primary theme.

House of White Birches, a division of the Dynamic Resource Group, is an experienced print publisher. It has an enviable collection of magazines and book titles. It has carved out several profitable special-interest niches that it addresses with excellent products. But like many other successful print publishers, its Internet marketing strategy is not well executed.

The WhiteBirches.com site suffers from disorganization and an inferior architecture that confuses users and diminishes sales.

Yesterday, we presented the Website Design for Publishers and Authors Bootcamp here in Germany. We spent the first part of the day talking about the different Mequoda Website Archetypes and the Mequoda Media Pyramid. The second part of the day was spent talking about the 14 website design guidelines and reviewing some good (and not-so-good) American websites.

The Key to Creating an Aesthetically Pleasing Landing Page is to Know your Target Market and Create an Appearance that Conforms to your Visitors’ Mental Model