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Tag: interactive content

Does a Digital Replica of Your Magazine Cut it?

As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in what I consider the second phase of mobile publishing development – the technology is dependable, early jumpers are releasing their all-new versions upgraded from their 2010 efforts, and standards for what consumers are willing to pay for are establishing themselves.

5 Lessons from the Guardian on Using Publisher Data More Effectively

Chris Moran tells magazine and newspaper publishers how to use their publisher data most effectively
Despite an interweb filled with hugely successful listicles labeled with you’ll never believe -type headlines, “People really, really do want to read great journalism on the internet,” says Chris Moran.

Moran is phasing out of his role as SEO editorial executive at the

Interactive Content is Being Called for in 2017

Publishers experiment with interactive content
A couple weeks ago I read that the solution to “listicles” is quizzes. So instead of a top ten list of something, the author thought brands and publishers should be developing quizzes. Author Anna Talerico noted that content doubles in volume every 9 to 24 months, so with more competition, content-makers need to diversify

Magazine Platforms Aplenty: Facebook, Apple, Google, and More

Magazine platforms mean everything to your business model, which means they mean everything to ours, too. We’ve built our business on multiplatform publishing, which includes everything from a portal to social media to events to ecommerce content strategy.

Now, magazine platforms have taken on an entirely new dimension. Is it just us, or does Apple Newsstand seem antiquated these days? With that company, Google, and of course Facebook jumping in to the game, the temptation is for digital publishers to just hand over all content and call it a day.

But, of course, you can’t do that. Your approach must be much more nuanced and considered. After all, why do these services want your content so bad? Because it’s worth a lot of money!

4 Unique Multi-Platform Publishing Examples by Legacy Magazines

Multi-platform publishing examples that brought these magazines to rockstar status

Do you remember the saying, “one man’s trash is another man’s treasure?” For smart and innovative magazine publishers, this little idiom rings true across the board. Just as your recyclables are picked up every week and crunched into reusable products, so can multi-platform publishing repurpose the

New Adobe Publishing Platform Coming Later This Summer

Adobe publishing is a pricey option for publishers, but many believe the company’s products are worth every penny. While we proudly partner with Mag+ and direct our niche Mequoda Members to that platform, there’s no doubt that we have tremendous admiration for the Adobe DPS, which offers a full array of tools for digital magazines. Talking New Media recently covered the announcement that the latest Adobe publishing platform – originally billed as Adobe Publish but now back to the line’s original Digital Publishing Solution – will be released this summer. In the meantime, a beta version is seeing release. TNM also discusses some interesting new moves from Time Inc. digital and Rodale.

Who Are Tablet Users? Statistics and an Introduction to Your Digital Magazine Readers

Knowing your audience is vital to all writers, editors, and publishers. Staying ahead of market research is the first step in finding out who your readers are and what they want. The next, and most important, step is taking the information you’ve gathered and using it to target your readers by highlighting their interests.

15 Digital Revenue Ideas for Target-Interest Magazine Publishers

How to generate more revenue as a target-interest magazine publisher
Our friend Carl Landau run the Niche Digital Conference. The conference is about generating more online and mobile revenue for niche magazines. Carl shared with us a list of 15 digital revenue ideas for target-interest magazine publishers from last year’s conference:

1. Create new content for your website,

NatGeo Kids Leads the Way in Reaching Next Generation

Publishers are more evenly distributing resources among print, web, and mobile in order to attract more young readers, and one magazine in particular is providing a shining example.

Mollie Makes to Debut Print & Digital Magazine in the U.S.

In a crafty move, media group Future will launch an American edition of Mollie Makes, its digital and print publication focusing on handmade and DIY projects that has already found tremendous transatlantic success.

Time Inc. to go with New “Double-Snap” Advertising

Time has decided to make advertising a little more interactive and creative with a new Double Snap model. The ad would start as a regular Toyota banner at the top, and as you scroll down the ad will “snap” into a larger interactive ad, then as you scroll further, the ad will move out of the way.

All-Access Pricing That Benefits Publishers

Digital magazine publishing takes on a new revenue opportunity

It was a bit groundbreaking when Next Issue Media announced all-access pricing in April. The service is currently only available on Android devices, and offers access to over 30 popular titles. Supposedly, iPad will be available in the future.

Following suit on the all-access model is AnyTime, offered by PixelMags. This service is a bit different than Next Issue Media’s all-access offering, and presents a great opportunity for digital publishers.

‘Hunger Games’ Marketing Plan Should Get Us Thinking

Hunger Games marketing campaign yields vital lessons

“This book is on junior high reading lists, but kids killing kids, even though it’s handled delicately in the film, is a potential perception problem in marketing,” he said.
—from March 18 New York Times article about the marketing of the film The Hunger Games

Marketing Ideas You Can Implement Today

A Refresher Course in Good Marketing Ideas

Send email from a person, not a company. Check search traffic when choosing blog titles. Include brief surveys on thank-you pages. These are just three of 20 “Low-Hanging Marketing Fruit” listed in an excellent article on Hubspot Blog last week. It’s a good refresher course for some things we may know but may not always remember to do. Let’s go through a few of them—adding some comments more specific to SIPA members.

Six Creative Ways to Get Your Message Heard

You Can’t Just Rest on Your Good Scents

At our local farmers market, one of the most popular vendors sells sausage. Their “trick” is that they cook up delicious samples for people to try. On Saturday, I was indulging when the vendor shouted something like, “Hey everyone, get your sausage samples here! Just out of the pan!” A woman next to me said to the young man, “Oh, come on, you don’t have to shout anything. These things sell themselves by now.” To which he replied, “No, I definitely do – people respond to that.”

Are Businesses Ditching Their Blogs for Facebook and Twitter?

A study from the Center for Marketing Research at the University of Massachusetts Dartmouth shows businesses saying, “it’s not you, it’s me” to blogging during its peak of effectiveness
There are no sweeter words right now in the publishing industry, than the report that 26% of all those non-publisher Inc. 500 companies trying to weasel their way into our content space have decided to abandon ship (writing blog posts) and take the easy road (writing tweets).

Level Up Your Facebook Fanpage with ShortStack

We’ve recently installed a “fan gate” or “like gate” application on that Facebook Fan page you just visited. A fan gate is used to entice people to like your page. Some companies just ask people to like their page, but we like to take it up a notch. What’s the incentive to “like”? What do your fans get out of this relationship? On Mequoda’s fan page we’re offering a free white paper, 10 Ways Publishers Make Money on Facebook to all our fans.

Bringing Your Digital Magazine Goals to Fruition

Digital magazine publishing is about opportunities.

Publishers have the opportunity to use the medium of the Internet, new technological gadgets and partnering business to generate, market and sell digital products.

There is however, one very key piece to this multifaceted puzzle: your website.

Last Two Days to Enter SIPF Awards!

By Nature, Awards Are Valued and Forever

I saw a new play this week called “Photograph 51” from Theater J—a Washington, D.C. company up for five Helen Hayes Awards this spring (our equivalent of the Tony or Olivier Awards). The play revolves around British scientist Rosalind Franklin, who conducted “crucial research” that led to one of the most significant discoveries of the 20th century—the double helical structure of DNA.

Many say that her x-ray pictures directly helped James Watson, Maurice Wilkins and Francis Crick win a joint 1962 Nobel Prize for their work in DNA.

SIPF Awards Put You in Good Company

SIPF Awards Put You in Good Company

Twenty years ago—the first year that the then “Annual Journalism Awards” were officially sponsored by the Foundation—Mine Regulation Reporter of Pasha Publications, Inc., won for its coverage of the William Station mine disaster in Kentucky. Ellen Smith was the editor and Tod Sedgwick publisher. Sedgwick is now the U.S. Ambassador to the Slovak Republic, Smith the managing editor of Mine Safety & Health News, and the SIPF Awards still matter for staking your place in a valued industry.

Twenty years ago—the first year that the then “Annual Journalism Awards” were officially sponsored by the Foundation—Mine Regulation Reporter of Pasha Publications, Inc., won for its coverage of the William Station mine disaster in Kentucky. Ellen Smith was the editor and Tod Sedgwick publisher. Sedgwick is now the U.S. Ambassador to the Slovak Republic, Smith the managing editor of Mine Safety & Health News, and the SIPF Awards still matter for staking your place in a valued industry.

SIPF Awards Give You Great Opportunities!

SIPF Awards Present Exciting Opportunities

Question: What did all of the winners of last year’s SIPF Editorial and Marketing Awards have in common?
Answer: They entered.

On Sunday, Oscar hosts James Franco and Anne Hathaway will at some point review the nominees for Best Picture. They’ll say that one film traces the huge ascent of Facebook, another finds a future king and his speech therapist overcoming their obvious differences, another follows a 13-year-old girl’s quest for revenge in the old west, and another focuses on a boxer’s final shot at glory, and so on.

Content Marketing with Branded Content

Popularity of content marketing and branded content are on the rise and the iPad may play part in this equation

As the end of 2010 comes nearer, let’s take a look back on how the online publishing industry changed throughout the past year.

One big addition to the industry was the iPad. Released in April 2010, the tablet device created by Apple intrigued an array of content producers and publishers as it sold three million copies within the first 80 days.

Week in Review: November 15th, 2010 – November 19th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Food for Thought: The iPad, the iAd and Branded Content

The world of digital readers and tablets is being embraced now, and will grow in popularity in the future

Like everyone else in the online publishing world, I’ve been weeding through the latest iPad news, carefully digesting the actionable information for our industry.

During the search for knowledge I’ve come across the two often overlooked concepts for the iPad, apps and competing digital readers: the iAd and branded apps.

iAd Image (courtesy of AllAboutJazz.com)

The Future of Digital Magazines

Digital editions are quickly creeping up on the magazine industry. If you are a magazine publisher and haven’t looked down this avenue, you might have another thing coming. You might think that users prefer paper, but you’d be surprised to know that users now prefer to have both, and you don’t really have a choice unless you’re prepared to be the underdog.

Online Publishing Secret #4: Organize Content Around the Customer

Customer-driven content management will be common in the very near future, allowing a diverse community of online users to engage, and be engaged, in many different ways compared to simply subscribing to a magazine or buying a book. The resulting environment will be much bigger and more sophisticated than in the past. People instinctively want to be heard, to express themselves, to contribute, to belong—basic human needs that are addressed by organizing content around the customer.

Forbes.com Website Design Review

With Advertisers Footing the Bill, Forbes.com has Built a Website Offering a Superior—and Free—Online Content Experience for Users.

Forbes.com is part of (do I really need to say this?) the Forbes family publishing business. Including the familiar Forbes magazine, the websites Forbes.com and ForbesAutos.com, spin-off magazines such as ForbesLife, business and investing specialty newsletters, a business conference division and Forbes on Fox TV. This is a typical Mequoda publishing pyramid—with a very rich family sitting on top.

Fundcraft.com Website Design Review

Readability, Aesthetics and Labeling Help Fundcraft.com’s Users Feel Right at Home, but Navigation and Affordance in Fundcraft.com’s Website Design are Confusing to Users, and Could be Losing Potential Sales

Better Homes & Gardens Website Design Review

Mequoda Revisits a Review of Better Homes & Gardens’ Website Design to See What’s Been Improved Since Last Year, Finding its Strategic Intent Clearer, its Interactive Content Better, but its Affordance Still Lacking