An online editor’s position is very different than the traditional editor might realize. In addition to creating great content, they have to follow particulars associated with the digital environment, including content marketing and audience development strategies.
Take a look at a few of these requirements below.
SEO tips to keep in mind while managing website visibility
If you want to increase visibility on Google, you need to focus on your SEO efforts.
Search engine optimization has come a long way over the years as Google continually tweaks its algorithm to focus on high-quality content.
How the Social Media Marketing Workshop at the Mequoda Summit West 2011 goes beyond typical social media courses
Recently I taught in London at FIPP’s Digital Publishing Course. Towards the end of the week-long course someone said to me, “I didn’t see social media in the curriculum for this course.”
After hearing that statement, Kim and I looked at each other. If we said Twitter once, we said it 20 times over the last four days.
Some job responsibilities are “non-negotiable”, especially when it comes to audience development
The job of modern online editors is constantly evolving.
Today, companies are focusing on metrics to inform editors on how their content is working from a business standpoint. Some of these companies are even incentivizing editors with bonuses if they reach specific editorial goals.
Online publishing tips for forward-thinking editors and marketers
It’s 2011 and most colleges are only beginning to teach their marketing students social media. If you’re an editor who went to school for journalism, you’d still have a hard time finding any type of curriculum that combines the editorial and marketing skills it takes to be an online editor these days.
Luckily, our friends in the field are being tossed to this conference and that conference trying to update older editors in order to keep them updated with the newest trends and techniques. Still, some editors use their own time to learn SEO, social media and other online marketing techniques simply to stay ahead and make themselves invaluable to the companies they’re at.
Experience SEO Campaign Management 2011 live today and learn how to create, execute and track campaign results
In the Mequoda Daily yesterday, we discussed five main ways to promote your freemiums.
Following the tips we outlined will help you increase website traffic and build your email marketing lists – two actions necessary for online business growth.
Download our free report on SEO campaign management if you haven’t done so in the past, and use the information to harness the power of the new Google
The new Google, once referred to as Caffeine, has definite advantages for content marketers and SEO campaign managers.
And in many cases, the results can be seen immediately.
For instance, earlier this week we published an article discussing components of rapid conversion landing pages for SEO campaign management. Quickly after the article published, our homepage with that article on it had the first rank in Google for the term SEO campaign management.
Learn how to successfully create and distribute press releases
Find the perspective of your potential customer
Lamenting “incredible” — the word that lost its meaning
Start writing for the Internet so your website can be found and indexed by search engines
Get ranked in Google and make search engines become your largest source of targeted website traffic!
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