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Tag: lights

The 14 Most Clickable Social Media Headlines

Turn basic headlines into social media gold by experimenting with these proven copywriting formulas for clickable social media headlines
Everything I’ve read as an observer of the social media and publishing communities tells me that most marketers don’t get a click rate on a Tweet of more than one percent, and in fact most marketers get

Magazine Marketing 101: Selling More Digital Subscriptions

Digital magazine marketing will give you an afterlife

There are times in business when we feel like we’ve created something great, and we don’t understand why it’s not selling.

Back in 1967, a successful New York ballerina by the name of Marta Becket stumbled upon an old social hall in Death Valley Junction, California, population: 6. After

When Multi-Platform Advertising Isn’t Enough

Stop trying to sell multi-platform ads and start selling marketing partnerships as sponsorships

“[Publishers] are not selling ads — they are selling desired outcomes,” David Leskusky, NAPCO Media president wrote in an article for Publishing Executive. The message: advertisers aren’t looking to see their ads in lights anymore, on a webpage, as a full-page four-color ad, unless they’re seeing

Digital Magazine Covers: A New Direction for Design?

D.B. Hebbard recently conducted a roundtable discussion on digital magazine covers for the relaunch issue of App Publisher and reported the highlights in Talking New Media.

Three Subscription Website Best Practices from the May 2014 Mequoda Intensive

At Mequoda, we maintain the publishing industry’s most comprehensive database of website design best practices. These best practices are continually evolving and guide publishers to design and manage high-performance websites that deliver on three primary goals: using free content to attract, engage and retain users; selling and delivering premium content that generates revenue; and building online communities that dominate their target markets.

Online Video Advertisers Want More Standards

The New York Times recently took a closer look at the efficacy of online video ads, and concluded that the industry is at an “inflection point.”

Pick the Medium, then Shape the Message

Tailoring Your Message to the Medium

A few weeks ago, National Public Radio gave its standout comedy quiz show, “Wait Wait Don’t Tell Me” a shot at the big-time: a Friday night slot on BBC America television. I’m a huge fan of the Saturday morning show, now in its 14th year, which features a recap of the week’s news parceled into clever segments delivered by witty host, Peter Sagal, and quick-thinking celebrities like Paula Poundstone and Tom Bodett of Motel 6 fame (“we’ll leave the lights on”).

Google+ Sets Bad Example for Listening to Users

Deaf Ears Put Google+ at Back of Line

I received an email last week from Google informing me that a SIPA member had added me “to his circles” and invited me to join Google+. The email had a picture of what looked like an old manual dial-telephone with faces inserted where the numbers should be. The message below “Circles” read: “An easy way to share some things with uni friends, others with your parents and almost nothing with your boss. Just like in real life.” Huh? Below that was “Hangouts” with pictures of very young people and on the bottom there was “mobile.” “We built Google+ with mobile in mind,” it read. Okay. I appreciated the gesture but what would I be getting into?

How to Produce High-Quality Videos Effectively

Our Web Video 101 for Publishers webinar is what every content producer, publisher and marketer needs to attend to understand how to utilize the power of video

In yesterday’s Mequoda Daily, we discussed some of the gear people are using to create high-quality video content. The best thing about this equipment is that most of it is very affordable. These days, you can get a video camera for under $100, something that was unheard of 10 years ago.

Technology is a major reason the popularity and prevalence of video content has escalated as much as it has.

Stand and Deliver: Tips for Your Booth

Exhibiting Tips for Drawing People Over

The SIPA online marketing forum has been snap, crackle and popping with discussions the last few days. One of the questions that has created the most energy is: “We are considering exhibiting at some conventions in 2011. Can anyone offer best practices or share what your experience has been?”

So here are 10 best practices for exhibiting at conferences from the excellent answers on the forum:

Three Favorite Email Subject Lines – What Are Yours?

It’s OK to borrow email marketing subject lines when they’re good

The average Internet user is bombarded with dozens if not hundreds of email subject lines every day. Most of us have developed an anti-headline defense and tune out when we sense an email subject line is trying to sell us something.

However, since we are marketers, we have an advantage over the average consumer to be able to identify which subject lines stand out to us amongst the clutter of our own email inboxes.

Networking Pays Off in Hollywood and SIPA

On any Level, Networking and Involvement Work Wonders

The scale that Hollywood people work on is obviously glitzier and more grandiose than what we’re used to, but it can serve valuable lessons. For today, it’s about networking and making important connections. I attended the premiere (pictured left) this week of the new film “Fair Game” starring Sean Penn and Naomi Watts. It’s about the former CIA agent Valerie Plame Wilson and her husband, the former ambassador, Joseph Wilson, and the story involving her covert status. The Wilsons were in attendance to do a Q&A along with director Doug Liman (“Swingers,” the Bourne movies) and moderator Neal Conan from NPR.

A question came up about the casting and how Liman got Watts and Penn to star in the movie—which he said was produced “outside the studio system.” He said that his screenwriter, Jez Butterworth, knew Watts and volunteered to approach her with the script. “She just had a baby and wasn’t reading scripts yet, but I knew that if she could read 10 pages, we’d have a good shot,” Liman said. He was right. Liman also knew that Watts was on good terms with Penn from a film or two they had appeared in together. So he asked her to do the same deal: “just get him to read 10 pages.”

Subscription Websites a Model for Profits

Your Pass to Building Profitable Subscription Websites

When you log onto MLP Profits, you immediately see substance—and potential. (MLP stands for Master Limited Partnerships.) The substance lies in the weekly articles in the left column and features such as How They Rate and Alerts and Getting Started in the middle. A welcome video from the co-editor and various links and bios dominate the third.

The potential comes from the numerous invitations to sign up for this newsletter and the many others in this “family.” But you never feel uncomfortable; rather, you feel good about the information and—if you’re in this business—inquisitive about the money-making possibilities.

Tis the Season for Holiday Themed Email Subject Lines

How publishers are using Seasonal email subject lines this time of year to sell more products and increase email open rates

SIPA Take Away #3: Create an In-House Audio/Video Production Studio

Dale Debber and Alane Keller show online publishers how they’ve created their own new media studios for video and audio production

Live Coverage: Mequoda Summit Session 8 – Creating a Management Dashboard

Learn the 11 Key Metrics Every Online Business Manager Should Know

In this session, Don talked about the key metric management dashboard than every online manager should have. With this dashboard, you are able to see on a daily, weekly, or monthly basis, your successes and failures.

Morningstar.com Website Design Review

We are still in the dawn of the Internet age and Morningstar.com is one of the early lights in the crowded online investment information sky. A well-designed site with a Milky Way of investment tools, Morningstar.com earns a glowing A on the Mequoda Website Scorecard.

ClickZ.com Website Design Review

ClickZ is a Formidable Online Resource for Internet Marketers—It Publishes Internet Marketing War Stories, Told in the First Person, from the People in the Trenches of the Internet Marketing and Advertising Industry