A membership website is any website that has a member as the minimum information unit. Membership websites require registration, which is either free or paid, depending on the website. In order to access some or all of the membership website’s content, a user must sign in with the respective user information.
Download our complimentary Membership report today and learn what every magazine, newsletter and book publisher needs to know before launching a Membership Website
Download our new report (for free) and learn how to maximize your Internet marketing conversion rates by using the right landing page template for the job
A landing page is an
How the Web’s Top Publishers are Using New Media to Build Loyal Customer Relationships
This session is based is the strategy of expanding your brand by distributing your content and repurposing
Multiple Business Models are Required to Maximize Online Revenue
In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that
How using iPaper could increase traffic, revenue, and user appeal. If you offer PDFs on your website or membership website, you have likely gotten ripped off at one point
2007 was a great year for online publishing, and the digital world in general. Here are our favorite bits and pieces.
In light of the new year, we thought we'd give
Key components of the Mequoda Internet Marketing System
The launch and operation of a Mequoda Marketing System can be divided into four phases. Most of the steps in each phase are
The objective of the article landing page is to be picked up by search engines, capture the user's interest and lead the user to a transaction.
Most website users are familiar
The idea is not as crazy as it sounds. It's an online publishing strategy.
Well, it turns out the leak was true.
The New York Times announced today that the TimesSelect premium
This Mequoda System Operator has found high profitability with a unique Internet marketing strategy
The website and email newsletter feature updates five days a week, with editorials sent on
NYTimes.com will likely boost advertising revenue if it offers more free content
The New York Times may soon stop charging readers to access premium content, according to a Tuesday New York
Rupert Murdoch's newest newspaper will likely be more risky and experimental
Publishers around the country should keep an eye on The Wall Street Journal. It may be radically pursuing a new
The rules and guidelines to making better Lead Generation Websites
The Web may be confusing, but you can understand parts of it—and the more you understand, the more money you can
Cutting through chaos to find success
There is no denying it: the Internet is a confusing place.
Commerce, piracy, debate, theft, publishing, networking, research, news, war—it all happens online. It's chaos.
When you
Rework your old content into new products in new platforms
Yesterday we discussed how creating products in many platforms can boost your profit.
If you develop a systemized approach to multiplatform publishing,
Your website should have incentives for visitors to return frequently
If you're like hundreds of other publishers, you're working both online and in print.
But how much of your total revenue comes
Lost in the online publishing jungle? We have a map.
When bringing your publication online, you're entering a business world unlike any other.
Yesterday's Daily compared publishing online to navigating the Amazon.
Being a pioneer doesn't always pay
Publishing on the Internet is mostly uncharted territory, like the Amazon jungle was 150 years ago.
Some daring publishers have hacked a path to "online profitability"
Time spent on your site and revenue are effected by site design
If you are going to have a website at all, make sure it is designed well.
Yesterday's Daily illustrated how
Inconsistent website design and navigation lowers conversion rates
Since online publishing is so far from maturity, there are very few absolutes.
But one thing you can always count on is that users
Taunton’s Fine Woodworking launched in 1975 as a black-and-white quarterly, followed by books on woodworking.
A few years ago, they started publishing special newsstand editions, which they now do seven times
One of the biggest problems a Membership Website can have is that it's not a Membership Website
Membership Websites are as commonly used as they are misunderstood.
Hiding information behind a firewall
Does your membership website measure up in all these important areas?
A membership website is not a shortcut to Internet riches. In fact, unless you consider all of these elements and
If you're promoting your online newsletter or membership website in person at a trade show or seminar, you might want to hand out CD-ROMs to potential members.
CD-ROMs are not expensive
Introducing the Mequoda Print Linkage Index (PLI) – a Simple Calculation that Measures How Effectively a Publisher Uses their Print Product to Drive Website Traffic
All publishers must have a plan
Emphasizing the benefits of joining your membership website means appealing to your prospect's self-interest
People do not subscribe or pay for access to your membership website, per se. They are really
Internet publishing profitability boils down to four elements
If you serve a small niche market, then generating website revenue may require creating additional information products, doing joint ventures with other entrepreneurs,
A freelance writing formula suggests a time management model for online publishing success
Years ago, long before the Internet and the birth of online publishing, my old friend Alden Todd was
Offer an additional bonus to new members for information about how they found your membership website
Do you know where your best membership website traffic is coming from? Not merely the
Great testimonials can be very persuasive. The value of member corroboration and its ability to get new subscribers to your membership website cannot be under-estimated.
Know this about the buying process:
When you build a membership website, provide an incentive to subscribe and offer instant gratification
Many membership website landing pages promote the overall value of their site's content, but fail to
Sad fact, but the world is full of sharks and charlatans.
For a long time now, many so-called Internet marketing gurus or experts have been making the bulk of their money
Hybrid Websites come in many variations as they successfully and often unsuccessfully merge functionality from two or more of the other website archetypes and sub archetypes into a single (often
Brand Websites are used by all manner of non-online product and service organizations to build brand preference for the organization’s offline products and services. Brand Websites exist to alert consumers
Lead Generation Websites generate revenue by providing sponsors with qualified leads. Users shop for products and services in an effort to save time and money, while the seller pays for
Classified websites generate revenue by facilitating commercial transactions between buyers and sellers of products or services. There are at least four major variations of the Classified Website Archetype; Classified Retail
Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers
A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book
Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on
Choosing the right business model and supporting infrastructure for any business is a key strategy for business success.
Mequoda uses the term "archetype" to help understand and categorize kinds of sites.
U.S. Government Creates Guidelines
If the target market for your email newsletter or membership website is older Americans, you might want to heed this advice on senior-friendly websites from the National
If breaking up is hard to do, your email newsletter could be hurting your reputation
Has this ever happened to you? You sign up for someone's f*r*e*e email newsletter, then discover
