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Tag: Membership Websites

Designing Your Web Magazine “Above the Fold”

Twenty years ago, “above the fold” only referred to the upper half portion of a newspaper. Now, above the fold can be applied to many things, especially a website or web magazine, and the first screen of content a user will see when they go to your website.

Meet Today’s Membership Marketing Experts

Meet the Experts at Membership Marketing Secrets: 2020 Workshop
You might be wondering, how does one become a membership marketing expert? And how can these experts tell you how to run your company more profitably, without ever having walked a day in your shoes?

Widely recognized as the leader in membership marketing for magazine publishers, Mequoda Systems

How to Price Your Magazine Membership

How to use the principles of economic behaviorism, contrast pricing, and Six Sigma marketing to maximize magazine membership revenue and renewals
Earlier this week, we discussed how savvy publishers are combining their legacy magazine subscriptions with magazine libraries to create magazine memberships using the Internet.
Now we’ll we take a look at how publishers can use contrast pricing and the principles of economic

How to Hire a Membership Site Developer That’s a Good Fit For Your Business

Your membership site developer should be more than just a technological jester, they should be your sherpa.
If you’re a publisher, or are selling a subscription-based information product, it’s likely that at some point you’ll be looking for a new membership site developer. We know this because most of our clients have come to us after years

How Publishers Use ACEM to Guide Growth in their Organizations

Mequoda is a term to describe a method for designing and managing successful subscription marketing systems. Short for “media quote daily,” Mequoda is an approach to building these systems based on four core principles—ACEM in Mequoda-talk. Every publisher can leverage its principles for growth in all areas of business.

The Best Multiplatform Membership Websites Already Know This One Thing

A publisher’s minimum information unit (MIU) is the bedrock on which the best multiplatform membership website models are built.

Put Subscription Revenue First in 2019

Publishers everywhere are seeing improved subscription revenue through premium membership websites, and surely you want to see the same results. In order to put subscription revenue first, you should know the three reasons why we think this influx is happening:

First, we all should be thanking Amazon, Netflix and other large online businesses who have trained

How to Use Six Sigma for Membership Offer Testing

“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.

Even our best-performing publishing partners—who publish on multiple platforms, run several premium membership websites, and have helped define our pricing best practices—will see a drop in paid memberships when they stop testing. I told this to a premium content partner who went from having some of the highest conversion rates of our partners to having our worst performing rates, and we believed the culprit was a lack of membership offer testing with new offers, like a 30-day free trial.

5 Expectations of Web Magazine Consumers

Web magazine consumers like to read their magazines like they read their news – online.
Users are becoming more accustomed to viewing magazine content in the form of web magazines. Web editions are built like web pages, so they can be displayed on any mobile or desktop device, and users are as familiar with the interface as

Double Your Email Capture Rate (ECR) to Boost Overall Revenue

Five steps to increase your email capture rate starting today
Converting website visitors into email subscribers is a key metric driver of your membership website. At Mequoda, we currently operate more than a dozen membership marketing systems in partnership with some of the country’s leading content brands including Harvard University, Hearst Magazines and Yankee Publishing.

Testing website conversion

Email Marketing Guidelines for Opting People Into Your List

One of the most important email marketing guidelines you’ll encounter is how to confirm subscribers to your email list, and there’s always time to change your mind.
When you think of email marketing guidelines, you probably think of headlines, subject lines, calls to action, and button colors.

At Mequoda, we currently operate more than a dozen membership

One Thing Top Magazine Companies Have in Common

When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine media companies in your niche. Comparing a niche magazine to a general-interest publication will leave you empty-handed in the idea department.

39 Ways to Sell New Multiplatform Membership Programs

39 ways to increase your Internet audience, revenue, and profits through new multiplatform membership programs
We currently operate more than a dozen membership marketing systems in partnership with some of the country’s leading content brands including Harvard University, Hearst magazines and Yankee Publishing. The tips and advice provided in this article are drawn from our direct experience around building

The 3 Most Profitable Subscription Website Business Models

Coming up with the right subscription website business model(s) is usually the biggest stumbling block for those wanting to get into this business.

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for

Membership Websites and Digital Subscriptions Gaining Popularity

Digital publishers will continue to establish and evolve their membership websites as products, tools, and software options lead to successful revenue streams. Today we’re visiting publishers who have made new advances in their subscription offerings recently.

3 Niche Membership Website Ideas You Can Profit From

Whatever your specialty, there are membership website ideas you can profit from

Membership websites are defined by the fact that users access the content on-demand, when they have a question they need answered or a learning tool they need to access. A membership subscription website archetype provides paid members with a library of information on a specific topic of

Mequoda’s Top Subscription Website Publishing Posts of 2016

Our most-read subscription website publishing posts of last year show an interest in building profitable subscription websites and improving the usability and site speed of existing websites.
In 2016, toward the end of the year it was made abundantly clear to publishers they would need to focus on more simple site design with faster loading times.

How to Create User-Centric Multi-Platform Products

Periodical publishers have historically considered content to be disposable – generated once for use in a periodical or book and then discarded.

Multi-platform publishers who recycle, reuse, and re-publish information in many different multi-platform products (portals, periodicals, books, email newsletters, membership websites, libraries, courses, events, DVDs, CDs, and more) are the ones – large, small, or independent – who will succeed.

Also, customer-driven content management has become commonplace, allowing a diverse community of online users to engage and be engaged in many different ways, compared to simply subscribing to a magazine or buying a book, and the resulting environment has become much bigger and more sophisticated than in the past.

Organizing content around the customer, therefore, really means organizing content efficiently and effectively to extend your brand and drive both revenue and profit.

3 Subscription Website Publishing Predictions for 2016

Consumers will respond to memberships over subscriptions and publishers will thrive with more integrated publishing systems
The one thing you can count on as a magazine publisher is that there will always be subscribers. Except that in 2016, they’d prefer you stop calling them that, because they’d prefer to be members who subscribe to your magazine.

Understanding the Role of Metadata in Google Visibility: 5 Best Practices

Your metadata doesn’t matter anymore … Just kidding. It does, sort of.

Recently one of our clients noticed that the metadata they were putting into their articles wasn’t necessarily the data that was getting pulled into Google search results.

In days of old, metadata was valuable. It’s what Google used to determine the content on our pages. When we wrote it, it showed up in search engines. There was no discrepancy between what we put in the meta description field, and what showed up on the page.

The Library Website Business Model

Discover how ConsumerReports.org and Lynda.com are utilizing the reference subscription website model

A reference subscription website archetype allows paid subscribers continued access to a library of content that is updated constantly with new information.

What Is a Subscription Website?

Subscription website business models have evolved exponentially in just a few years
Once upon a time, there were a few different versions of subscription websites that Mequoda defined. We wrote about them, analyzed them, and built them for our clients.

Over time, we watched new versions of subscription websites come into being. So we revised our naming

Why Subscription Website Business Models Are Ideal for Every Publisher

A magazine or newsletter subscription site paired with a portal subscription website leads to publishing success
If you’ve been reading this blog long enough, you’re quite familiar with the Mequoda Method for multiplatform publishing success. You may even understand the acronym that sums it up: ACEM, which stands for:

Attract new visitors to your site organically.
Convert those

Three Membership Website Copywriting Tricks to Improve Sales Dramatically

If you want to convert more website visitors into new members for your membership website, or any type of subscription website, write compelling copy. Use emotional copywriting to twist their heartstrings (eharmony.com) or tap into all the ways your product will benefit the new member (ladders.com).

Below are some wise tips from our Executive Content Director Mary Van Doren who has mastered the art of writing landing page copy for every type of subscription website.

What Every Great Membership Website Has in Common

Membership website publishers must recognize the value in their products. Not all subscription websites are created equal, but the best ones do have something in common.
The commonality that all great membership websites include is an affinity (free) subscription website, which could be a portal or a blog. This is a place where content can be written and published to attract users, because their minimum information unit, their MIU, is a user profile.
An affinity subscription website is the most important accompanying part of the premium subscription website model. It’s this free part of the website which helps attract new users through great content and strong SEO. For the website itself, having a free subscription blog helps build the audience, potentially developing a larger base of paying customers, too.

17 Tips for Starting a Membership Website

The answers are not always obvious, even to a seasoned print or digital publisher. Starting a new website is very different from running an existing property. Over the past 10 years, our team has worked on over 100 successful digital publishing startups, as well as several that were not successful.

Our understanding of website publishing is rooted in the world of print, which has given us insight into the similarities and differences between the two types of launches. These tips will document the best practices we’ve seen, and been part of, over the past decade. These tips are geared toward a website that will generate $2 to $5 million per year in total revenues after three to five years.

4 Things the Best Membership Websites Have in Common

One of the more popular paid subscription website models that Mequoda has identified is the paid membership website. Unlike some of the other models, it’s user-driven and content-based, and its unique minimum information unit (MIU) is content created by a member.

10 Subscription Website Publishing Lessons for Profitable Website Design in 2015

If you publishing any kind of periodical, then you’re no stranger to subscription websites. This year we published more than fifty new posts about subscription website publishing.

Subscription Websites: What’s Your Minimum Information Unit?

How many types of websites are there on the world wide web of sites?

At one time we were watching new ones popping up every day. But in the past few years, we’ve identified a solid nine subscription website archetypes for publishers to consider, depending on their business goals and their content. I’ve posted about all of the six premium (paid) models in the past few months.

Mequoda’s Top 10 Subscription Website Publishing Posts

The subscription website publishing posts below get into subscription website best practices in design and monetization. They also dive into the many different archetypes that we’ve identified.

The Application Subscription Website Business Model

An application premium subscription website archetype allows access to specialized online software that allows users to input information, use calculators and/or search a proprietary database, and access results.

When we first started documenting our subscription website archetypes, there was no such thing as an iPad or iPhone, and therefore, no “apps” as we currently understand them. So to be perfectly clear now, think of “application website” in our context as an “interactive tool” website.

The Newsletter Subscription Website Business Model

The newsletter subscription website model is simple, clean and editorially-focused

Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were among the first to embrace subscription websites. Perhaps that’s because the newsletter subscription website archetype is the easiest type of subscription website to build. The file size of newsletters is generally manageable, whether the newsletter is 8, 12, 16, 32, or more pages, since it is mostly text and often limited to black-and-white or two-color.

Membership vs. Retail Subscription Website Information Architecture

Misunderstanding Membership Website information architecture

Misunderstanding the characteristics and attributes of a membership website compared to, say, a subscriber-access-only magazine or newsletter retail subscription website is a common misunderstanding when publishers are launching a paid-access-only website.

A Membership Website is an online medium—a destination—in and of itself.

It may be structured as a “pure-play” site, which does not depend on a primary relationship to, or experience with, an online or offline product. Or it may be structured as a “companion” website, which does relate to an online or offline product. Either way, “members” or “subscribers” register and pay to access information, organized library-style by topic of interest, or research information or find answers to a question.

Mequoda Weekly: February 11th, 2013 – February 15th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

9 Membership Website Mistakes

Membership websites are hot for 2013

All the sudden in 2013 I found myself hip-deep in subscription and membership websites.

Perhaps it’s the tablet market evolving, the publishing market maturing, the continuing problems of advertising models or the renewed interest in the renewable revenue of continuity websites.

Membership Website Mistake #9: Lack of Cost-Effective Paid Marketing

If you are not utilizing some form of paid marketing, you are limiting the size of your online business. Google Adwords pay-per-click campaigns, affiliate marketing partnerships, retailer partnerships and banner campaigns all help to sell your products for a percentage of the revenue.

Membership Website Mistake #1 – Choosing the Wrong Format

Choosing the wrong format for your membership website involves mislabeling your membership website and deciding to build it based off customer relationships instead of making it content-based.

The sheer number of content model choices – which totals nine through six premium models and three affinity models – dramatically increases the chances of choosing the wrong model for your membership website.

Membership Website Strategy Released

Discover the nine deadly membership website mistakes when you download this new free report from Mequoda Group

Download your free copy of Membership Website Strategy: 9 Deadly Membership Website Mistakes & How to Avoid Them now

The membership website can be a lucrative addition to online publishers’ arsenal if they have the ability to create a premium product that meets the expectations of their audience.

Things to Consider Before Building a Membership Website

Literary perfectionist Gustav Flaubert once said “our ignorance of history makes us slander our own times”. He was right on the money here and not just in his never-ending quest to find “le mot juste” (“the right word”) in a sentence. Finding the perfect word, he believed, would lead to the Nirvana of written quality. Dramatics aside, the main lesson here is one that we all know well: history is important.

Discover the Best Landing Page Templates in this New Free White Paper

The Million Dollar Landing Page Templates free white paper from Mequoda Group includes landing page examples, best practices and free downloadable landing page templates

Properly designed and optimized landing page templates allow companies to perform an array of tasks, from getting a casual visitor to convert to selling a product.

The Million Dollar Landing Page Templates free white paper incorporates landing page template best practices and examples of successful landing pages. The free report also includes a link to download free customizable landing page templates.

Million Dollar Landing Page Templates Released

Discover 11 of the best million dollar landing pages and receive two free best-practice landing page templates that are fully customizable

Receive your FREE digital copy of Million Dollar Landing Page Templates now and receive two free best-practice, customizable landing page templates as a bonus

We have completely revamped our free landing page templates white paper.

Now you can receive 10 best-practice landing page templates that have generated upwards of $1 million and two free landing page templates that can be customized to fit your needs.

How to Make a Membership Website Work

Three quick tips on how to make a membership website work by letting your users define the content

The main revenue source for a membership website comes from its users, which means that 9 times out of 10, membership websites accept no advertising. What this means is that any membership website that’s going to be successful will need to focus solely on the user-experience.

So how can you get better at convincing people to join your paid community?

10 WordPress Membership Plugins That Work

Two handfuls of WordPress membership plugins that you can use to turn your free website into a paid membership product

If you’re running a website on WordPress, you probably know that it’s not meant to be run as a membership website. However, being as flexible as WordPress is, you’ll find many publishers who have turned it into a full-fledged membership or subscription site.

WordPress membership plugins are essential in saving both money in time when building a memberhip website. Here are some of the top ten that get a lot of buzz and compliments.

The Non-Scientific Approach to “Giving Away” Paid Content

The conundrum continues: How much should you give away on your membership websites?

There’s no scientific methodology behind subscription websites. Publishers with excellent conversion architecture can get away with giving away a lot of free content and still converting a large percentage of those free users into paid users.

Others still, have such a good reputation and and worth-while free trial that it doesn’t require giving anything away (other than the free trial) in order to get people in the door.

Week in Review: January 3rd, 2011 – January 7th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

3 “Impulse Buy” Tactics for Membership Websites to Use in the Holiday Season

Sell more “gift” membership subscriptions by offering a physical reciept, pricing for the gift-giver, and making your website look valuable

It’s the holiday season, and consumers are frantically looking for things to give the people they love. They’re also looking for gifts to give people they don’t love but need to buy gifts for anyway. The good news here is that when you run a membership website, you have the opportunity to capture last-minute buyers with an item that doesn’t need to be shipped.

However, there are plenty of places where membership websites can fail with this method.

Give the customer something to print out, email, or otherwise disribute.

Even more importantly, let them know that they’ll recieve something that they can “give” as the physical gift. This tiny detail can make or break a digita sale.

Week in Review: November 22nd, 2010 – November 26th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Want to Increase Sign-ups for Your Membership Website?

How to use paid and earned media to build your membership website

Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason – paid media works. And it’s often easier to buy website traffic than to rely on earned media.

Basic paid media sources for building your membership website:

A Deadly Membership Website Mistake

This free report from Mequoda Group discusses 5 deadly membership website mistakes that should be avoided by online publishers

(Nationwide)—A membership website may appear to be an easy moneymaker for online publishers. Although membership websites can be very profitable, they are websites that require a great deal of forethought and evaluation before they can be created successfully.

Mistakes in membership websites are referred to as ‘deadly’ because they can kill a membership website’s success. However, by taking note of these common mistakes, it can be determined whether or not investing time and money in a membership website is a good idea or not.

Subscription Website Archetype: The Membership Website

What is a membership website and what makes it a subscription website archetype?

A Membership Website is an online destination—in and of itself. It may be structured as a “pure-play” site or as a “companion” website. Either way, members or subscribers register and pay to access information, organized library-style by topic of interest, or research information or find answers to a question.

The Minimum Information Unit is a person or member and all the information that member shares via their member profile, forum posts, file uploads, links and other data. The Ladders, Match.com and SSUG are benchmark sites for the Membership Website Archetype. All three require registration and payment for full access. One-day memberships generally have the highest fee, while annual memberships usually offer the lowest price and the most benefits.

A Membership Website is a subscription website archetype since it generates the majority of its revenues from user access fees. This website business model is similar to a print newsletter or magazine that accepts little or no advertising, relying primarily on user support. Membership websites often sell other branded information products that may include books, events and print periodicals at special member-only rates.