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How Publishers Use ACEM to Guide Growth in their Organizations

Mequoda is a term to describe a method for designing and managing successful subscription marketing systems. Short for “media quote daily,” Mequoda is an approach to building these systems based on four core principles—ACEM in Mequoda-talk. Every publisher can leverage its principles for growth in all areas of business.

ACEM doesn’t exactly roll off the tongue, but once you understand the concepts, I think you’ll agree that each principle is necessary to transform a small struggling publication into a multiplatform giant. Make no mistake about it, becoming multiplatform—where you publish across print, digital and through a free Portal—is precisely the direction you need to head in to accomplish such growth.

Below is what ACEM stands for:

Attract: Getting visitors to your website is step one in building a successful online business. Mequoda’s clients deploy methods that use Search Engine Optimization (SEO) as a key strategy for driving organic traffic, based on a thoroughly researched keyword-phrase universe and perfectly aligned content. Repurposing and optimizing existing print content is also a successful tactic for making your website SEO friendly!

Capture: Once new visitors arrive at your site, capturing their email addresses is the next challenge. And there’s no better way to entice site visitors to hand over email addresses than offering a free report or guide that is aligned with visitors’ topic interests. Maximizing email-capture rates is best achieved with appropriate conversion architecture on your site’s pages, and Mequoda clients are guaranteed this architecture with our Haven CMS.

Engage: Once you’ve attracted site visitors and captured email addresses, keeping them engaged with your content is the next challenge. Mequoda clients achieve maximum customer engagement and retention rates with regular and powerful email communications—email is the linchpin of any successful Mequoda Haven CMS.

Monetize: Now you have a relationship with email customers, and you’re poised to sell, sell, sell! Every email communication is a chance to feature a product or service or advertiser…and to offer your customers an opportunity to buy whatever you have—subscriptions, memberships, books, videos, reports, events, and more!

Mequoda clients use this methodology and system to transform their businesses into niche media brands that dominate their markets.

Do you want to learn more about practicing ACEM to increase your audience, revenue and profits with multiplatform publishing?

Download our guide to multiplatform publishing for magazine and subscription-based organizations.

How to Increase Audience, Revenue and Profits with Multiplatform Publishing is FREE to download and will show you how to achieve the same success as our most profitable publishing clients. Download it today.

Posted in Multiplatform Publishing Strategy

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One thought on “How Publishers Use ACEM to Guide Growth in their Organizations

  1. happy wheels says:

    Your post contains a lot of useful information for me. Thank you very much for that.

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