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Tag: michael rondon

Publishing Events a Point of Emphasis for New Ogden CEO

Bryan Welch’s successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle when it comes to the Mequoda Method and multi-platform publishing, which itself has become the predominant piece of publishing success. Publishing events scale well: It

Online Circulation Is Up, but So Is Meredith’s Print Performance

We’re not digital-and-damn-the-torpedoes here at Mequoda, believe it or not. While digital magazines are our focus, we believe there’s room for print in multi-platform publishing; while Mequoda Members approach us to help them transition to a mobile and desktop existence, many retain their print properties and find success in doing so. But what about those rare breeds who go from digital to print? Allrecipes, a Meredith title, is one such example, and they’re flourishing with an increased rate base. Other publishers are focusing on online circulation with recent news from audit houses.

Publishing Acquisitions on the Rise in Event and Mobile Sectors

Publishing acquisitions provide a barometer for the robustness of the digital magazine business, and a recent report highlights how emerging areas are gaining ground on more traditional media M&A activity – areas that will appeal to Mequoda Members. One of our favorite industry sources, Folio:, has it all covered. Let’s take a look!

Bryan Welch, Mequoda Master, Resigns from Ogden to Head Up B the Change Media

Let’s start the week with personnel moves both major and minor, per Folio:, plus a look at how digital ad revenue did in 2014 according to the IAB.

Digital Magazine Archives: How the Legacies Monetize Theirs

Mequoda Members have fully grasped for a while now that digital magazine archives can do wonders for your multiplatform publishing and audience development efforts. Others, like Rolling Stone, are just catching on!

Is the Mobile Gap Closing?

Total mobile ad spending nearly doubled in 2013 to $19.3 billion globally, indicating that the gap between traffic migration and monetization might be narrowing, Folio: reports. According to the Interactive Advertising Bureau, the overall rate of growth for mobile ad revenue is 92%.

Publisher Dashboard Debuts on Google News

With a recent upgrade to its news portal, Google has given publishers greater control of their own discovery destiny.

Bonnier Switches Up App Platforms

Although Bonnier Corp. played a major role in developing Mag+, the Swedish publishing company is moving its U.S. properties off of that platform and onto the Adobe DPS.

Atlantic Digital Magazine Defense One Riding High

After just a year in existence, Atlantic Media’s Defense One will expand on both the business and editorial sides in response to its more than 600,000 unique visitors per month, 63,000 subscribers, and 22 ad clients.

ALM Launches Contributor Network on Law.com

The more content the better. That’s what ALM had in mind when they launched Law.com which features its own contributor network. Adding the contributor network will help law thought leaders share their views and insights on various topics while still reporting on breaking law news.

National Journal Opens Access to Digital Library

Folio is reporting that the National Journal has opened access to its digital library. Caysey Welton writes, “National Journal rolled out a new database for its members featuring thousands of policy-related primary documents.

Chicago Symphony Debuts New Digital Publishing Strategy

The Chicago Symphony Orchestra (CSO) has just launched a new online multimedia magazine. Lewis Lazare for the Chicago Business Journal writes, “It is believed to be the first dedicated music journalism site ever launched by an American symphony orchestra.

Video Enhances Digital Content, Not Just on Subscription Websites

The digital landscape gives publishers the opportunity to provide a variety of content on different devices. This versatility is expanding the idea of what a digital magazine can be.

Panna, for instance, is a new digital cooking magazine that relies on showing videos of recipes on the iPhone and iPad. Naakai Addy writes, “Panna’s videos not only guide you through individual meals; the Chefs give you tips and tricks to help you become a savvier cook in general. You can pause when you need to, rewind when you missed a detail, and see exactly how each step is supposed to look as you’re working on it.”

Allrecipes Expands Digital Publishing Strategy

Meredith’s print magazine Allrecipes is only a month old but expansion is already in the game plan. Bill Mickey writes, “After just one month in print, Allrecipes, the print extension of Meredith’s Allrecipes.com, plans to boost its rate base another 30 percent from 500,000 copies to 650,000 copies. The increase will take effect with the April 2014 issue.”

Even in the new digital landscape we’re seeing that print has a place and can be successful. It will be interesting to see what other publishers decide to invest more into print publications in the future.

Native Advertising Going Interactive

The next step for native advertising is interactive. ClickZ is reporting that the next generation of native advertising will be interactive. The new ad units use featured stories, video and mobile units. Tessa Wegert writes about one such new technology,

Publishers Partner With AOL’s Gathr

Audience Development is reporting that publishers have partnered with AOL on a new subscription service. Michael Rondon writes, “The service, Gathr, packages subscriptions to a variety of products and services at a discount. Offerings—there are currently 24 separate options—range from Pandora to Redbox to Norton AntiVirus software,

Harvard Business Review Focuses on Multiplatform & Boosts Circ 10%

Audience Development had a report earlier this month on how Harvard Business Review increased prices and increased their circulation at the same time. Michael Rondon reports, “HBR has seen total circulation jump close to 10 percent in the last 18 months, up to 260,315, according to the Alliance for Audited Media. Both paid subscriptions and single-copy sales were up over 7 percent in the first half of 2013.”