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Tag: monetizing content

Web Magazine Worst Practices: Are Your Digital Strategies Dooming Your Magazine?

The magazine industry has lost their way.

It’s been a long time since the dawn of digital publishing and publishers bringing their content online, but at this point we hoped that the industry would catch on and be rigorously testing their digital products.

Unfortunately so much has stayed the same, and while many magazine publishers seem to be working towards putting together web magazines, most have failed, as we’ve explained in recent posts documenting our journey through more than 300 magazine websites and what they think are web magazines.

11 Profitable Content Business Models Publishers Are Using to Boost Online Revenues

Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with multiplatform publishing. However, more serious than the focus on content, is the business

Creating Traffic With the Calendar Content Business Model

The calendar content business model can provide a useful, linkable resource that keeps visitors coming back
It’s necessary to know the most ideal business model(s) for publishers, to be able to develop your strategic plans for CAROTME (content, audience, revenue, organization, technology, measurement, and economics). Not considering the content business model is a major mistake some

Understanding the Freebie Content Business Model

The freebie content business model is one website we build for all of our Mequoda Gold Members

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with multiplatform publishing and subscription websites. However, more serious than the focus on content is the business model itself.

It

Digital Magazine Publishing Trends: Subscriptions, Subscription Boxes, and Millennials

There’s no shortage of interesting digital magazine publishing trends to watch, but hovering near the top has to be magazine subscription marketing.

With all of the “ad”-versity facing the industry – ad blocking programs, ad viewability, ad tech, etc. – it’s no wonder that digital publishers are trying to circle back and discover other ways of monetizing content. Subscriptions, of course, are a classic route, but it’s a route that has undergone some serious construction and detours since the heyday of blow-in cards.

Online Publishing Platform News: Facebook, Apple, and More

Pick your favorite online publishing platform, and there’s probably news; plus, when does a digital paywall become pay as you go?
The idea of the perfect online publishing platform continues to emerge as a major consideration for digital publishers looking to add on to revenue streams, as elusive as that perfect online publishing platform is. Is

Tips for Boosting Your Subscription Revenue Model

For digital publishers not fully reliant on ads – which hopefully is you if you’re aiming for high multiplatform performance – few components are as crucial as your subscription revenue model.

At Mequoda, we’ve spent a ton of time studying and writing about digital subscriptions, because we believe they’re a big part of the future of digital magazines.

Publisher Monetization: Video, Display Ads, Facebook

Popular industry opinion says publisher monetization of video, digital advertising, and social media is a 21st-century challenge. The thinking goes that previous generations of magazines – read: print – were blessed with a much more straightforward task than we have: Produce quality content and distribute it effectively via subscriptions and newsstand.

But popular industry opinion is wrong.

The aforementioned 21st-century challenge is actually age-old; it’s simply the same song, different verse. Or, put another way, the straightforward task that our predecessors faced is still the one we face today: Produce quality content and distribute it effectively.

If anything, you have more options than ever. Readers, do, too, of course, which means you have to step up your game – but the reward is full-throttle revenue streams when you find the right formula. Mequoda can help you with that part. And Digiday – one of the foremost monitors of digital publishing news – can help you track the trends that will shape your strategy. Let’s take a look at quartet of their recent articles.

Monetizing Content Can Be a Many-Splendored Thing

The days of starting a magazine, sitting back, and watching the revenue roll in are over. Publishers must be vigilant in monitoring industry trends, establishing best practices, and monetizing content via multiplatform strategies. Not as part of a five-year strategic plan, but with every monthly editorial calendar. Folio: has you covered on the industry trends. Here are five recent articles that cover various companies’ efforts in monetizing content.

More Options on Considering Your Paywalls

Apps Give Companies Another Paywall Option

Just a month ago, the publisher of Britain’s largest-selling regional newspaper, the Express & Star, altered its online payment strategy by “removing its website paywall in favour of encouraging readers to purchase iPad and iPhone apps.” The apps, which give users pdf versions of the papers, cost £1.49 ($2.35) a week or £3.99 ($6.30) a month.

There seems to be good logic behind this. A recent study from the Pew Research Center’s Project for Excellence in Journalism on How People Use Tablets concluded that readers using tablets and apps are more likely to pay for their news and information. According to the study, 14% of tablet news users have paid directly for news content on their tablets. Another 23% have a subscription to a print newspaper or magazine that they say includes digital access. “Thus, the percent of these early tablet news users who have paid either directly or indirectly for news on their tablet may be closer to a third. That is a much higher number than previous research has found more broadly of people paying for digital content.”

MPA-IMAG 2011: Focus on the Screen, Not the Device

August Home’s Don Peschke encourages publishers to focus on the customer experience and proves once again “he’s the smartest guy in the room”

Andy Clurman, President & COO of Active Interest Media, summed up Peschke’s presentation perfectly at the MPA’s IMAG event last week in San Francisco. Clurman asked out loud, “How is it that year after year, this publisher from the mid-west proves to all of us that he’s the smartest guy in the room?” I couldn’t have said it better.

Peschke’s motto has always been to surround his customers with service. His company currently publishes five magazines, several SIPs, which take no advertising; they produce a TV show and they sell a host of other products, including tools, lumber and accessories, in their Iowa-based brick-and-mortar (and online) store.