Multiplatform publishing is the cornerstone of what we do at Mequoda. If you can create one content product, you can create many content products. If you've been following along with
It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to
Publishers are embracing digital magazines because users are. And it’s true for B2C and B2B, as well as pure paid subscription, controlled circulation, or both. These publishers are taking advantage
When we talk about multiplatform publishing, some publishers think we're talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.
We're talking
Back in 2006 I read an article comparing the fidelity and convenience of watching a movie on an iPod, a home theater, or in a state-of-the-art movie theater. The author
In previous weeks, we've talked about how using the MBTI can impact the development of your multiplatform publishing team. We've also discussed how different personality types can work better
When it comes to launching a digital magazine, there's no single FAQ online that can answer all your questions. What type of digital magazine should you build? How should you
A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it
Contrary to what you've probably been thinking, the ultimate digital magazine is built in a browser, not an app. That's why web magazines are skyrocketing to success because users are
A magazine subscription website model is set up to sell subscriptions for a related print or digital magazine and to provide access to back issues and other premium content.
For the
The scenario plays over and over again: A publisher invests the time and money to build a multiplatform publishing website, only to wonder why they're not generating as much subscription
Back in the 1990s, I can recall many publishers deciding to distribute their controlled-circulation or free magazine as a download from their website or something they would send out as
Ten years ago, apps and responsive website design weren't even on the radar of a webmaster, and website analytics weren't nearly as dynamic as they are today. Websites back then
If you’re experienced in online copywriting, you know that “you” is generally considered to be one of the most effective copywriting power words, ranking right up there with free, new
If you've considered starting an online magazine, or are a legacy print magazine considering going digital, you've asked this question: How do online magazines generate revenue? And the answer is
The web lets publishers create a wide variety of products more affordably than ever. That is good news, but it carries a downside: we aren't experts in creating every digital
The steps to facilitating an effective roundtable discussion with roundtable discussion questions
Have you ever run a roundtable discussion?
Throughout my years in publishing, I’ve taken part in countless roundtables. During some,
It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon
As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
In-person, live events can be a fun and profitable revenue stream for any multiplatform publishing company. When passionate people are committed to a topic, they want to go to the
If you're a publisher, or are selling a subscription-based information product, it's likely that at some point you'll be looking for a new membership site developer. We know this because
Audience development personnel have a very specific, and incredibly important job within an organization.
Finding the right audience development staff can mean the difference between thousands of email subscribers and tens
Isn't most content online an advertorial these days? With so much conversion architecture built into websites, aren't we always trying to convert visitors into subscribers, or get them to click
Managing email marketing has become an increasingly critical issue for every type of business. Publishers, like everyone else, use email to communicate with customers and prospective customers, on a regular
Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They
We are big proponents of both web magazines and web libraries, plus various collections and special issues that can be derived from them to create robust membership products. We recently had
Over the past five years, our executive team has collaborated with publishers, both large and small, to create 35 comprehensive business plans.
Some of these plans covered the complete overhaul
Every month, if you're great at SEO, the majority of your website traffic comes from search through blockbuster posts. That's great because it means you can spend less on paid
Some people accuse me of being an academic wonk. At Mequoda we're often forced to make up our own lingo because you can't pioneer an industry to the digital shores
As a publisher, you're no stranger to tiered pricing. The question is, is your highest priced tier the most purchased item, or the least? For most publishers, when they price
When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine
Data analytics are critical for the success of your multiplatform publishing business. Your website, email and social media efforts are all used to promote your content and make more money
People who are in jobs where they’re a good fit tend to be happy. They are also more productive.
Making business more productive is a centuries old goal. For much of
While the Myers-Briggs Type Indicator (MBTI) began as a tool for self-discovery, it has become a widely used tool for building high performance teams in organizations. It provides users with
We started this year with the launch of Food Gardening Network, a digital magazine publishing system that is built to follow all of our best practices, conduct additional testing, and
The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them.
Mequoda has a client who is
Last week I was emailing back and forth with my friend and colleague Jack Edmonston, who often sends interesting news my way with some thoughts to pontificate on. This time
Some of your customers will want one of your products, and others will want more. But how many will buy the first and never return, and how can you generate
There's no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different
If you think that your website should be the main driver of your revenue, think again. Email subscribers are responsible for between 60 and 80% of all digital revenue generation, while
When most people think of digital magazines, they narrow their focus on digital magazine apps that can be found in a digital newsstand or app store, but data shows that
Mequoda is a term to describe a method for designing and managing successful subscription marketing systems. Short for “media quote daily,” Mequoda is an approach to building these systems based
When we look at the most successful multiplatform publishers we know intimately, like our publishing partners and close colleagues, we are usually able to determine what sets them apart from
Why would you give away content for free, in order to make money? Sounds crazy, but that's how the smartest publishers we know have grown at an exponential speed.
Selling magazine
Whenever we work with a new publishing partner, there are four words they become familiar with very quickly.
In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda,
