Tag: multiplatform

A Freedom Garden by any other name would be just as productive, but it’s the intent behind the growing that makes a Freedom Garden special. If you enjoy growing your  

When you read the special GreenPrints Collection Animals in the Garden: Funny stories to entertain & amuse you today, you get entertaining stories that are guaranteed to tickle your funny  

“The days of renting or buying email lists are over. Email exchanges with aligned partners is the quickest, easiest, and cheapest way to grow your audience.” In less than two years  

It’s that time of year when things are still cool enough that we need to layer up, but we can hear spring calling not too far away. This is a  

Gardening romance? Is there really such a thing? Sure there is—and thank God! When you read the special GreenPrints Collection Gardening Romance: Stories of love, hope & laughter today, you get  

The darker days of winter are slowly receding behind us, and many of us are looking forward to the warmer days of spring and summer. While there’s something to enjoy  

You could say a new year is just a matter of turning over a page on the calendar. But here at Mequoda Systems we think that’s a lot more exciting  

We Like Sewing has released their December 2022 issue helping you to bring the bright beauty of the moon down to earth, ring in the holidays with cheerful decorations, and  

Mequoda Publishing Network, publisher of GreenPrints Magazine, has released their Winter 2022-23 issue featuring delightful, heartwarming gardening stories, poetry, quotations, and original art. The Winter issue of GreenPrints Magazine features 15  

GreenPrints transforms from a print-only magazine to a vibrant multiplatform system with expanded content and continued focus on quality and subscriber engagement. GreenPrints, owned and operated by Mequoda Systems LLC, has  

Please check out our newly relaunched website, to see all the details about what Mequoda Publishing Network has been doing lately. And please notice our new tag line: “Ideas, Inspiration  

Well, it’s been a great run from our early days of digital publishing—but now is the time for Mequoda to change. Yes, we’re still a service provider to our existing clients  

In previous weeks, we've talked about how using the MBTI can impact the development of your multiplatform publishing team. We've also discussed how different personality types can work better  

Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it's all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,  

As we move into the brave new world of digital magazine publishing, one thing has not changed: your people are the absolute key to your success. Over the past year and  

Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content,  

Print advertising rates have always been robust. After all, magazine ads have been superior to broadcast ads in several ways: They offer a targeted environment, they offer adjacency, and they’re  

If you have an idea for a new digital magazine and are considering the many options for publishing it, you're reading the right words, at exactly the right time, and the  

Online magazine design has taken a number of steps forward in recent years, starting with the launch of the first-ever web magazine in 2014 called I Like Crochet. An online  

A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it  

When it comes to launching a digital magazine, there's no single FAQ online that can answer all your questions. What type of digital magazine should you build? How should you  

Contrary to what you've probably been thinking, the ultimate digital magazine is built in a browser, not an app. That's why web magazines are skyrocketing to success because users are  

Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through  

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers  

Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information  

The first rule of choosing a business model that's ad-driven is being sure that you can make more money from advertisers than from your own products. Clay Hall once said  

For the first many years as a publisher, you had one goal and only one goal: increase magazine subscriptions.  

A magazine subscription website model is set up to sell subscriptions for a related print or digital magazine and to provide access to back issues and other premium content. For the  

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we're  

The scenario plays over and over again: A publisher invests the time and money to build a multiplatform publishing website, only to wonder why they're not generating as much subscription  

Ten years ago, apps and responsive website design weren't even on the radar of a webmaster, and website analytics weren't nearly as dynamic as they are today. Websites back then  

A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription. In updating this  

Do you want to know how to start a magazine? In her book How Not to Start a Magazine, B. Ann Bell says the number one way new magazines fail is  

These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some  

Pricing psychology is fascinating. A couple cents can change someone's mind about purchasing a product, no matter what the total cost is. For example, some people are more willing to  

If you’re experienced in online copywriting, you know that “you” is generally considered to be one of the most effective copywriting power words, ranking right up there with free, new  

The web lets publishers create a wide variety of products more affordably than ever. That is good news, but it carries a downside: we aren't experts in creating every digital  

If you've considered starting an online magazine, or are a legacy print magazine considering going digital, you've asked this question: How do online magazines generate revenue? And the answer is  

It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon  

As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of  

Digital magazine publishing software is important; which option are you using? Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital  

Isn't most content online an advertorial these days? With so much conversion architecture built into websites, aren't we always trying to convert visitors into subscribers, or get them to click  

Audience development personnel have a very specific, and incredibly important job, within an organization. Writing an audience development job description and then finding the right audience development staff can mean  

When WIRED went live with the world’s first iPad magazine – a mere six weeks after the iPad’s debut – it sold 24,000 copies in the first 24 hours. For  

The steps to facilitating an effective roundtable discussion with roundtable discussion questions Have you ever run a roundtable discussion? Throughout my years in publishing, I’ve taken part in countless roundtables. During some,  

Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They  

While the Myers-Briggs Type Indicator (MBTI) began as a tool for self-discovery, it has become a widely used tool for building high performance teams in organizations. It provides users with  

In-person, live events can be a fun and profitable revenue stream for any multiplatform publishing company. When passionate people are committed to a topic, they want to go to the  

Some people accuse me of being an academic wonk. At Mequoda we're often forced to make up our own lingo because you can't pioneer an industry to the digital shores  

There's no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different