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Tag: nat geo

7 Great Web Magazine Libraries We Love

How these innovative publishers built web magazine libraries that are comprehensive, user-friendly and make an easy up-sell from print.
A web magazine library is an archive of your content going back many years, likely since the beginning. When done right, you can upsell a substantial number of would-be magazine subscribers to this higher-end, and higher priced product that requires

3 Magazine Social Platforms We Love

How the top magazine publishers in social media are leveraging three major platforms for magazine social marketing
According to the MPA’s Magazine Media Factbook, 91% of U.S. adults read magazine media, but where do they read it? Right now we’re working on our 2018 Digital Magazine Reader Survey, and social media is the second most used

How to Create Evergreen Magazine Content As a Reader Service

A recent copy of National Geographic featured a story that showed a man, hanging off the side of a mountain, dangling from a several hundred foot rope ladder. You couldn’t see the bottom of it, because it was covered in mist, but you could see his face, reaching toward the next ladder step, covered in bees.

This man, dubbed the “last honey hunter” climbs massive cliffs in Nepal to get “mad honey” derived from the Himalayan Cliff Bee that pollinates nearby rhododendron patches, which is toxic to humans, making the honey a psychedelic and often used medicinally.

The Best Audience Development Strategy Focuses on Audience Data and Behavior

Snapchat’s value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future
The best audience development strategy is tested over time. The elements of the strategy are proven to be successful, and anything not working is re-examined. We take a look

Multi-Channel Publishing: Economist, InStyle, and More

Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines. In fact, as Don has pointed out recently, multiplatform is the new normal.

Social Media Publishing Tools Are Key: Just Ask Nat Geo

Social media publishing tools are proliferate, and often the options are overwhelming. Do you ever wonder how the best in the business appropriate their social efforts? Which platforms they lean on? We’re always after the latest best practices, so we were excited to see that the International Periodical Distributors Association is on top of it after the latest Magazines at Retail Conference.

News From Online Magazine Publishers: App Updates, Launches + Push for Archives

Online magazine publishers are focusing on tightening up their apps and archives in the evolving effort to bolster digital product. In the midst of all of this activity, Talking New Media’s D.B. Hebbard both offers excellent coverage while at the same time proposing that media companies mimic some aspects of print business models in order to succeed.

Time’s New Digital Publishing Strategy

Time Inc.’s split from parent company Time Warner isn’t the only big move the company is making. They are also tearing down the wall between editorial and the business side of publishing. Christine Haughney writes, “The newsroom staffs at Time Inc.’s magazines will report to the business executives. Such a structure, once verboten at journalistic institutions, is seen as necessary to create revenue opportunities and stem the tide of declining subscription and advertising sales.” This is a substantial move to embrace native advertising and other marketing services that can generate revenue.

Designing a Promotional Email: The Spotlight Template

Focus your copy and your customers will focus with you

At Mequoda, we call any promotional email that features a single product a Spotlight.

The idea behind this email is that the publisher is shining a spotlight on one product instead of trying to sell a bunch of things at one time. There are plenty of benefits to featuring one item, for example:

More Digital Magazines Hit the Newsstand as Tablet Ownership Rises

According to Pew Internet & American Life Project’s May survey, tablet ownership is on the rise and looks like a trend that’s going to continue. In the month of May, out of the people surveyed, 34% owned a tablet.

The largest increase was seen with people between the ages of 30 and 49, with almost 50% of people in this age group reporting tablet ownership. All age groups from 18-65 regardless of race or income have seen significant growth in tablet ownership from November 2010 to May 2013 at a pretty high rate. The iPad still takes the cake with 53% of the tablet market, while Amazon’s Kindle Fire makes up for 31% and the Samsung Galaxy making up for 19%.

National Geographic Merges Print and Digital Content

National Geographic has merged all their content in a attempt to “increase publication frequency.” The move was sparked by the fact that Nat Geo has created stories across all platforms (print, digital, video) that it became quintessential to have everything under the same leadership.

Chris Johns has been named Executive Vice President and Editorial Group Director, while still remaining Editor in Chief – a role he’s had since 2005. In addition, Matt Mansfield will take over as the Executive Editor of Digital Content, Keith Jenkins as the Director of Photography and Mike Schmidt as the Multimedia Director.