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Tag: newspaper publishing

Increase Paywall Revenue Today

I was speaking with a colleague the other day who had crossed over from the magazine industry to newspaper publishing and back, about consumer marketing trends. We noted that it will be interesting to see how lessons learned from the newspaper industry move into the magazine industry over time. Daily newspapers are both financially larger

Fun with Paywall Pricing Strategy: When to Ask Them to Pay

If you struggle with determining paywall pricing and strategy, you’re not alone.
Recently, Hearst has been working on a more flexible paywall pricing and strategy, and the industry is abuzz. Max Willens at Digiday describes it as “a paywall whose permeability changes depending on who’s visiting and what they’re reading.”
“The new paywall replaces a system where editors

Newspaper Publishing: WSJ and Others Plan for Change to Salvage Revenues

Spending on print ads to decline 8.7%, and the majors in newspaper publishing are planning for the future
A decade or two ago in newspaper publishing, it wasn’t easy to get ad space in The Wall Street Journal. There was limited space and they were almost always sold out. However, over the last decade, magazines and

Magazine Revenue: The Latest Trends and Headlines

The publishers making magazine revenue news include Gannett; plus, digital advertising, print circulation, and more
If generating magazine revenue were easy, we wouldn’t exist. It’s our mission to make it easier for digital publishers and print magazines alike, and one way we accomplish that is by meticulously tracking industry trends to inform our approach and practices.

Having

How to Update a Magazine Editor Job Description for Multiplatform Publishing

Write an online magazine editor job description like a product description for a Swiss Army knife

Can you remember life before the internet, when a personal computer was another name for a hand-held calculator? When publishing was a process that required a printing press?

If you’re old enough to remember hot type, the pica stick, and manual

What to Consider Before Setting up a Subscription Website

Setting up a subscription website could be a costly test if you don’t think about these three things first
The answers are not always obvious, even to a seasoned print or electronic publisher. Setting up a subscription website from scratch is very different from running an existing enterprise. Our understanding of website publishing is rooted in

Digital Publishing Profits Set Milestones

With reported increases in profitability, digital publishing strategies are proving successful

Digital magazine publishing on tablet devices has turned into a weekly topic for us that continue to present new information to share.

We dove into the process of sharing the most up-to-date digital magazine publishing content with you by releasing our Digital Magazine Publishing Strategy Basics free report earlier this month. The 42-page free report shares digital publishing information, including tips and strategies, with additional content pertaining to the industry’s possible evolution.

The Tools That Have Changed Online Publishing

Why print is no longer sacred and why that’s OK

Print can’t possibly be dying, when there are so many services out there trying to put printed product manufacturing in the hands of the consumers. Right?

It’s probably a good thing. You see, print used to be sacred. It was hard to get published and expensive to get printed. Now, there are tools that make getting published much easier and getting printed absolutely free. Is it very profitable? Not for the consumer, because of the high commissions they pay. But is it easy? Yes.

Who Belongs On Your Digital Publishing Team?

An immature industry requires some mature professionals. If you are running an online media operation, don’t underestimate the value of diversity of age, opinions, experience and skills.

How to Launch a Successful Membership Website

What should you consider when starting a subscription-driven or membership website?

The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very different from running an existing property. Over the past 10 years, my partners and I have worked on over 100 successful website startups, as well as several that were not successful.