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Tag: periodical websites

Subscription Websites: What’s Your Minimum Information Unit?

How many types of websites are there on the world wide web of sites?

At one time we were watching new ones popping up every day. But in the past few years, we’ve identified a solid nine subscription website archetypes for publishers to consider, depending on their business goals and their content. I’ve posted about all of the six premium (paid) models in the past few months.

How Portals Maximize User Satisfaction

One of the most successful subscription websites in the world is The Economist, where the venerable news publication posts dozens of news articles every day, unique visitors from the US alone average 3 million per month, and its Online Media Index (OMI) is a healthy 3.61, meaning it has more than three times as many website visitors as it has US circulation.

Top 10 Subscription Website Publishing Posts of 2013

Subscription websites are at the core of modern online publishing and have even been considered the Holy Grail of the industry.

The popularity surrounding subscription websites stems from the fact that they are among the most profitable websites on the Internet.

Any publisher or content marketer that is looking to have the most profitable website should know exactly how to build a subscription website.

Mequoda Weekly: February 4th, 2013 – February 8th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

How to Make a Membership Website

Six membership site ideas all digital publishers must follow

How to make a membership website is a topic many publishers struggle with. Membership and subscription websites can be hugely successful in generating revenue for publishers with evergreen and updated content.

However, understanding how to make a membership website is often overlooked during the planning process. Let’s take a look at six tips publishers must adhere to while making a membership website.

Membership Website Mistake #7: Ignoring Legacy Business Model

Legacy magazine publishers are not paying close attention to whether their business is sponsor-driven or commerce driven. They are then going online with a completely different model.

In doing so, publishers disregard the historical print business model. If a publisher monetized his magazine assets in the past by selling advertising, it’s highly likely that the economics favor an ad-driven online publishing strategy. Or, if a publisher operates where circulation is the primary source of revenue, a membership website is a good option.

Building Subscription Websites

Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas.

3 Deadly Website Design Mistakes

How to use magazine design principles to minimize periodical website traffic, usability and reader satisfaction

Make Your Content as Profitable as Possible

Last chance to sign up for our Developing Successful Subscription Websites webinar

New Dual Track Program for Mequoda Summit – Napa Valley 2010 April 6-9th

Registration for the Mequoda Summit opens today – select your interactive program sessions with ease

Internet Hub

An Internet Hub is very robust, offering tons of useful information for free. It is designed to maximize online advertising inventory. State-of-the-art Internet Hubs offer users email newsletters, blogs, email alerts and RSS feeds that are all designed to directly and indirectly generate more page views and website revenue.

Wall Street Journal Media Pyramid Case Study

Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived?

Meet a B2B Multi-Platform Content Rock Star

Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for excellence and innovation since before we coined the term “Mequoda.”

Content Repurposing – Why to Release your Archives and Recycle Content

Online Content Marketing Management: Finding the hidden assets that can fuel your online marketing program
A bonanza of previously published content can be reused to attract search engine traffic and build links to your website.

Online Market Analysis: The Importance of Knowing Your Online Neighborhood

Seven questions you must answer to avoid leaving money on the table
How an online market analysis can reveal friendly competitors, potential marketing partners, and new business opportunities…

In traditional bricks and mortar businesses, there is a theory of management called MBWA. It stands for “management by walking around.”

5 Lists to Audit Internet Marketing Strategies

Use this simple process to make your Internet marketing system a continuous improvement machine that produces ever-increasing revenue and profit

About 80 to 100 times a year, I get hired to audit or review the Internet marketing strategy for a publisher who has a website that is making money. The goal of the review is to find five to ten changes to their current Internet marketing system that will make more money.

Search Engine Optimization: Whose Job is It?

If you’re a writer or an editor, the best person to do the search engine optimization of your website is you. Hiring a search engine optimization firm to consult with you is fine, but trying to delegate search engine optimization to others is generally a mistake.

For content-driven, periodical websites, the day-to-day work of search engine optimization—preparing the written copy on your website so it can more easily be found by users—is a down-and-dirty, grind-it-out, got-to-be-done part of the editorial process.

The History of Search Engine Optimization

The Mequoda Search Engine Optimization (SEO) Process: A Simple, Seven-Step Process for Writers and Editors Who Want to Take Control of Website Search Engine Optimization (SEO) and Have Their Content Found