The Publishers of the Wine Enthusiast Magazine Have Done it Right. They Have Created a Series of Websites that Complement Each Other and Effectively Lead Visitors to Make a Buying
Dan Kennedy's Free Gift Landing Page is a Great Site to Model
Even before the Internet took over our lives (and I mean that in a good and bad way) there
AOL's New Entertainment Site, TMZ.com Has Everything Going For It. In Addition to Having a Great Background, the Excellent Website Design Scores for TMZ.com Make it Easy to Predict a
In a recent website design review for the Mequoda Library Mequoda Editor-at-Large Peter A. Schaible takes a look at WritersMarket.com.
WritersMarket.com is a pay-for-access, online database for freelance writers that cross-sells
The Motley Fool Website Provides Relevant and Engaging Content in a Readily Accessible Fashion, Combining Effective Use of Content Webification, Relationship and Community Building and Proper Navigation
Tom and David Gardner
WritersMarket.com is a Pay-For-Access, Online Database of Incalculable Value to Freelance Writers that Cross-Sells Print Publications and other Products Owned by its Publisher as it Helps Build a Priceless Customer
When the blowout of the U.S. economy a few years ago resulted in a decline in business travel, which was further affected by a general fear of travel triggered by
Investors.com is an Excellent Example of a Publisher Taking Advantage of the Synergies Between Audience Information Needs and Technology's Ability to Facilitate the Satisfaction of Those Needs
Investors.com, an online edition
EarlyToRise.com Pays Homage to Benjamin Franklin by Making its Owners Wealthy. Twenty-first Century Publishers Take Note: There is Wisdom in Adopting this Business Model
Financial independence has many rewards beyond the
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will
EskyGuide.com, the Online Home of Executive Travel Magazine, While Demonstrating Good Readability and Affordance, Tries to do Too Much From One Site, Causing Brand Confusion, Task Incompletion and Lack of
Mequoda Revisits a Review of Better Homes & Gardens' Website Design to See What's Been Improved Since Last Year, Finding its Strategic Intent Clearer, its Interactive Content Better, but its
I've seen three sets of test data in the last month that demonstrate the power of urgency for driving readership and email newsletter click-through rates. In each of the three
MeansBusiness.com, while a very viable and intriguing online content model, makes some critical areas in their website design practices, lagging behind their peers in the areas of community building, affordance
When you’re preparing a Powerpoint presentation for that important sales meeting, and you just can’t figure how to get your bullets to line up just so, wouldn’t it be great
Andrew Harper's Hideaway Report® is a privately published newsletter dedicated to the discovery of peaceful vacation retreats for the sophisticated traveler. The publication claims 85 percent of its executive subscribers
BabyCenter LLC, is just what it sounds like. Much like the community center in the local church, this site helps anxious parents and parents-to-be find answers to everything they need.
It’s a truism that income opportunities from trade books, i.e. books sold through channels like Barnes & Noble and Amazon.com, are very limited. To earn a fair and reasonable living,
Insurance.com claims to be the largest online auto insurance agency in the United States. In a May of 2004 press release, it announced results of a survey showing that its
The global consumer electronics company Samsung currently has a campaign running on Forbes.com which caught our eye at Mequoda. The animated rectangle advertisement on the top of the magazine's homepage
When Editor Don Nicholas asked me to review BlueDolphin.com, I was a bit hesitant. After all, he served as the Company's CEO from its inception until 2003, when he ventured
Ragan.com is Strictly Business. Few organizations have done more to improve the quality of corporate communications than Chicago’s Ragan Communications. And, I suspect, few firms have done as
Interview with LeaRae Keyes, RN, publisher of a membership website designed to help nurse entrepreneurs develop and expand their businesses.
The Nurse Entrepreneur Network exists to help nurses who are or
What should you consider when starting a subscription-driven or membership website?
The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very
Consumer magazine websites are as diverse in content and execution as the magazines they represent. Some offer robust content and interactive functionality that begin to take advantage of the promise
You need not spend a lot of money to market your subscription website, but you will need to follow these steps if you hope to have critical and financial success.
Or put another way, does sloppiness in spelling diminish the credibility and effectiveness of a subscription site and reflect poorly on the website publisher? My thoughts, and a tool I
"Users will make the best use of websites when information is displayed in a directly usable format and content organization is highly intuitive. Websites should be designed to facilitate and
