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Tag: subscriptions

The Mequoda System: A Seven-Habit Website Management System

Successful website publishing in 2005 means creating happy users and healthy profits. Without both, no website will exist for long. All of the successful website publishers we’ve studied have one thing in common: a consistent management system for achieving success that includes a number of key behaviors that are repeated over and over to become organizational habits.

Membership website opportunity for scrapbook fanatics

Perhaps the best way to sell volumes of information products, including subscriptions to member websites, is to follow fads and trends. Anticipate what the market wants, and then create custom products to satisfy the demand.
Most would-be information entrepreneurs get it backward. They create a product first, and then they try to figure out who to

Giving contractors online access to the building codes they use most via a membership site

The International Code Council (www.iccsafe.org), a membership association dedicated to building safety and fire prevention, develops the codes used to construct residential and commercial buildings, including homes and schools. Most U.S. cities, counties and states that adopt codes choose the International Codes developed by the International Code Council (ICC).

A subscription website where members can swap cars and leases

Have you ever been upside down in a car lease? Need to bail out of your expensive monthly car payments? This website might be able to help you.

The term “upside down” refers a car owner owing more on his loan or lease than the car is worth. This frequently happens with long-term loans and leases during which the car is driven more miles than was anticipated and the vehicle has depreciated in value faster than the loan has been paid off.

Interview: Steve Yankee of VideoBusinessAdvisor.com

In this exclusive Mequoda interview, this former advertising executive, nee journalist, tells us how he draws on a lifetime of experience in marketing to create an online community for independent videographers and others in the video production business.

Interview: Peter Hapgood of PublicPensionsOnline.com

Interview with Peter Hapgood, whose membership website capitalizes on his years of professional experience in the public employee retirement industry. In this exclusive Mequoda interview, Peter Hapgood explains how he and his business partner, Thomas R. Lussier, took nearly 50 years of combined professional experience in the public employee retirement industry and launched PublicPensionsOnline.

How to Launch a Successful Membership Website

What should you consider when starting a subscription-driven or membership website?

The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very different from running an existing property. Over the past 10 years, my partners and I have worked on over 100 successful website startups, as well as several that were not successful.

Internet Media Review Names WSJ.com Best Online Newspaper Marketer

With more than $40 million in annual online print sales, The Wall Street Journal’s WSJ.com wins the IMR Marketing Excellence Award 2004 for Selling Print Newspaper Subscriptions Online.

Consumer Magazine Website Design

Consumer magazine websites are as diverse in content and execution as the magazines they represent. Some offer robust content and interactive functionality that begin to take advantage of the promise of online publishing, while some… do not.

From magazine to book to subscription website: Is this a viable business model?

Magazine publishers, book publishers and membership website publishers are re-inventing the revenue models for cross-selling information.

A recent article in Community, the quarterly newsletter of Barnes & Noble Booksellers, explains how a simple “get-to-know-you” meeting between the editors of Good Housekeeping and the magazine’s new book publishing partner, Sterling, led to a great book idea.