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Tag: tracking tools

Usability Testing: 5 Heat Map Tracking Tools to Watch What Your Visitors Do

If you want to know why your website is, or is not performing, start conducting usability studies. A/B tests are great for content, but when it comes to seeing how users engage with your website, online heatmap tracking tools can make all the difference.

Mequoda’s Top 10 Subscription Website Publishing Posts of 2017

Our most-read subscription website publishing posts of last year show a continued interest in building profitable subscription websites and improving their speed and ranking.
Last year, publishers focused on increasing profitability through apps and subscription website publishing. As publishers continue to search for digital content success through subscriptions, we think the chosen top ten most-read posts

Simple Types of Usability Tests for Creating Happier Users and Better Websites

Even though you might associate usability with website design, it’s been an important factor in our everyday life for at least a century. Frederick Taylor’s Principles of Scientific Management, published in 1911, is the first instance where the world started paying attention to how people use things, and how we can help them be more efficient. In 1936, Frigidaire cited “usability” as a key feature of their new refrigerator. In 1943, Alphonse Chapanis made the case for redesigning airplane cockpits in order to reduce errors.

But it wasn’t until 1985 that Computer Usability Testing & Evaluation was published by Richard Spencer. Of course, by this point, usability wasn’t anything new, so designing computers that were most usable was a given. In fact, the war of operating systems, mainly between Microsoft and Apple, has been centered on usability since the beginning.

When home-accessible Internet arrived and websites became the next usability feat, Steve Krug published Don’t Make Me Think in 2000. I think we can all agree that web designers everywhere desperately needed this book back in 2000 and the web has become better for it.

18 Website Development Tools to Try

There’s a never-ending stream of new tools that pop up every day to help us become better web developers. We have a dashboard of tools we look to for ideas, assistance and even implementation, and it’s safe to assume that you probably do too.

Last year we discovered and shared a lot of web design tools that we use and want to pass on. In case you’re new here or missed a few, here are our favorites.

Subscription Website A/B Testing Tools & Tips For Improving Conversions

How to use A/B testing tools for creating subscription landing pages that turn more visitors into subscribers

How many times have you been in a meeting where you and your colleagues “think” or “feel” like a direction on a project is the way to go? Maybe it’s pricing for your subscription website, or maybe it’s the

Mequoda’s Top Subscription Website Publishing Posts of 2016

Our most-read subscription website publishing posts of last year show an interest in building profitable subscription websites and improving the usability and site speed of existing websites.
In 2016, toward the end of the year it was made abundantly clear to publishers they would need to focus on more simple site design with faster loading times.

The Best SEO Software for Niche Publishers

Mequoda reveals the best SEO software publishers can use to extend the life of all their articles — more effortlessly.

10 Top Subscription Website Publishing Posts of 2015

Our most-read subscription website publishing posts of 2015 reveal a desire for better understanding of building, publishing and pricing subscription websites
This year in our Subscription Website Publishing articles we’ve tackled everything from choosing profitable subscription models, to choosing the best colors and fonts for your redesign, and pricing your subscription websites appropriately. However, there are a

Platform Publishing News: Of Juggernauts and Jobs

Digital platform publishing is credited with having ushered in an ongoing golden age for media, and the latest industry developments are doing nothing to dispel this notion. Four recent articles from Advertising Age reveal how the current social media and mobile content push is shaping companies’ plans for the future.

The Battle for Best Website Design Lies in These 16 Questions

No matter how many website awards there are out there, no one website could ever win the battle for best website design of all, because there are so many factors that come into play.

For example, some might think they have the best website design because their website is “pretty,” with loads of white space and great fonts. But if it’s not also search-optimized for someone to find it, then who cares? Another example is a site that’s completely search-optimized, even user-friendly – but there’s not a single call to action to be found. What’s the point?

10 Subscription Website Publishing Lessons for Profitable Website Design in 2015

If you publishing any kind of periodical, then you’re no stranger to subscription websites. This year we published more than fifty new posts about subscription website publishing.

Designing a Website: 12 Best Website Design Tools

Use these 13 best website design tools when designing a website

The most important goal when designing a website is to figure out the main funnel that gets a visitor to complete a transaction. That transaction may be monetary (a sale) or not (a subscription to your email newsletter).

Effective website design is based on efficiency, clarity, and user-friendly elements that take the visitor through the funnel.

Check out these thirteen best website design tools that cover all of the above.

Two Types of Website Design Tools that Tell You What Users Click

The website design process hasn’t really changed in the last ten years. You come up with a wireframe, a designer mocks it up, a developer makes a test site and after weeks of going through each agonizing detail you deploy your new design. It’s a fairly static process; however, there’s an endless supply of questions about colors, calls to action, fonts, copy, images and everything under the sun.

The first thing to know is that your initial iteration is unlikely to ever be the best one. As publishers, you’re probably on version five, 10 or even 20, depending how long you’ve been around. We spend a lot of time hiring beta testers to sit in front of computers with eye-tracking devices to test our clients’ websites. It tells us more about how easy the site is to navigate, find what they’re looking for, and how effective our calls to actions are. At this point, we’ve discovered a pretty standard set of elements that do work, and ones that just don’t.

New Media Trends: LinkedIn Becomes More Relevant

LinkedIn adds Signal for relevant real-time feeds

New Media Trend: LinkedIn announced their latest endeavor to become more relevant – LinkedIn Signal. It combines status updates with your specific search terms. The goal is to streamline your news feed with relevant data, the stuff you really want to be updated on.

Notes & Quotes from Mequoda Summit Boston 2009: Twitter for Publishers

Amanda MacArthur, our resident Online Editor & Publisher, led the session on social media strategy today, addressing how publishing are (and should) be using Twitter in their own businesses.

“Twitter is what I consider the universal social network, it’s great for publishers since it’s all content driven,” MacArthur told the audience. She noted that Twitter is now Mequoda’s second highest source of inbound traffic.

15 Landing Page Tips to Talk About

A collection of great landing page optimization tips covering SEO, website design, A/B testing, and copywriting

Ten 2009 Resolutions for Online Publishers

What will you online publishing company do differently in 2009? Will you learn any lessons, or will you repeat the same mistakes?

Landing Page Tracking: 3 Online Tools

Remember those “hit counters” you used to see on the bottom of websites (I’m digging back to 1999 here) that told the site owner how many people visited their website? Back then, it was exciting just to know that people did visit your website, but it’s 2008 now and there are dozens of landing page tracking tools out there that can tell you more about your audience than a number that increases every time you refresh the page.

3 Tools to Track and Analyze Inbound Links

Part two of this week’s series How to Start a Link-Building Campaign. How to analyze your backlinks and credibility (and that of your competitors!)

On Monday, we talked about discovering your potential external sources for a link-building campaign, and today we will talk a little more about analyzing those sources.

Many of your sources have already begun their own link-building campaigns. But the ones that you should pay the most attention to are your competitors. Finding out where they are receiving their backlinks may be a big help in uncovering sources you may have missed in your initial research.