Study shows increased spending, more time and resources for content marketing
The information found in this article should be of interest to everyone. Seriously. Since content marketing is going up, online
LinkedIn Career Explorer combines social media and recruiting
Career Explorer on LinkedIn is a valuable new tool that matches up college graduates who are looking for full-time jobs or internships and
Publishers want to sell subscriptions and Apple wants to sell iPads; see how the two can work together
Pundits covering the iPad have been saying that Apple is not allowing publishers
Trends That Fellow Publishers See Coming Your Way
Ten SIPA members spotlight a trend or path that they see a need to lock onto in the coming months.
1. Lucretia Lyons, President,
Coming “very shortly” to a social media strategy near you…
A new advertising product known as Promoted Accounts will be released for Twitter “very shortly” said Twitter COO Dick Costolo today
Listen to the new media trends: a podcast listener is worth his weight in gold
Listen, let's be honest. All the buzz about podcasts sort of fizzled over the past year
Bob Coleman, Publisher, Coleman Publishing, La Canada, Calif.
SIPA: What was your first job out of college and how did you get into this business?
COLEMAN: Management trainee position with a West
This free report from Mequoda Group a valuable metric for email marketing, methods for building an email marketing list and ways to increase website traffic.
(Nationwide)---Knowing what an email marketing list
New media trend reports were wrong - people like flipping pages!
When the iPad was first released, Jacob Weisberg, an editor for Slate.com wrote in an article that:
"Exorbitantly priced first-gen iPad
Users 65 and up are now into social networks more
Earlier this week we posted an article about having an Internet marketing strategy for baby boomers. We said it was a
Marketing to a Diverse Audience, Part 1
I wrote an article a few years ago about a newspaper in San Angelo, Texas, that scripted a series of house ads starring their
New media trends show that the iPad is bringing magazines back to life - why are we still resenting it?
The iPad is everywhere. It's being used at Posh NYC restaurants
Karen Piontkowski, Founder and President, Direct Answer, Inc.
Katie Rogers, Vice President, Direct Answer, Inc.
Editor’s Note: We give you a pre-Labor Day special today of two-for-the-price-of-one.
SIPA: What was your first job
Podcasting (both audio and video) is one of the Internet's biggest new media trend - how can you start utilizing them?
If you are already offering online video, it’s practically a
The Search Is ‘On’ for SIPAlert Daily Articles
Good news: SIPAlert Daily articles are now searchable on the SIPA Website. To commemorate the occasion, here are some popular clips of information
The Road Taken: An inside look at a SIPA member, the choices he or she has made on the road to success, and the challenges ahead
Dave Garrett, president and CEO,
See how Dark Daily holds up to the Mequoda Website Design Review Scorecard
This week we used the Mequoda Website Design Review Scorecard to review Dark Daily. Dark Daily is
Whether on ‘Front Porch’ or in Your Own Backyard, Communities Are Rising Up
Micro-communities have received a lot of publicity lately.
Here is Robin Crumby, group managing director of Melcrum Publishing Ltd.,
Meeting of the Minds - an article about sessions and keynotes from the recent SIPA 2010 Conference.
Here are more teachable moments from the recent SIPA 2010 Conference and the
Praveen Kumar shares his culture through food at AwesomeCuisine.com
Praveen Kumar started out as a web designer in 2000 and then moved in to SEO in 2004. After which, he worked
