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How to Write a Text Ad That Gets Clicked and Converts

Amanda MacArthur

Convert more website visitors into email subscribers by perfecting the art of writing and positioning your text ads
About 100 words into every article we write, and into every article our clients write, you’ll find a little snippet of text that alerts the reader to a free download. When I use the term “text ad,” it’s   Continue

Email Footer Examples & Best Practices for Keeping Readers Happy

Amanda MacArthur

We developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. Let’s look today at #9: the all-important footer. In addition to abiding by CAN SPAM laws, having a footer resonates with the email recipient because it gives them a way to communicate with your brand, manage their subscription or opt out of your list if they choose. Giving these options makes your email newsletter and email spotlights more reputable.

Readers have come to expect that they can find this information in the email footer template of your mailings.   Continue

B2B Publishers’ Revenue Up in 2015, ABM’s Business Information Network Reports

Kim Mateus

B2B publishers are some of the most forward-thinking in the magazine media industry. Why? Because you have to be to survive. We count many B2B publishers among our Mequoda Members, and they embrace our multiplatform strategy for the simple reason that it helps them generate more revenue.

Well, it’s official – whatever they’re doing is working: Overall revenues are up significantly in 2015. Our friends at Folio: have that news and much more. Let’s take a look at what they found out!   Continue

How to Write Native Content Advertising for a Magazine Sponsor

Ed Coburn

Learn how to write more effective native content advertising for a sponsor and start getting paid more for content

According to Business Insider data, the amount advertisers are spending on native advertisements has risen from $4.7 billion in 2013 to $7.9 billion this year, and is projected to grow to $21 billion by 2018.

Consumers have always disliked   Continue

Digital-Only Magazines: The Latest Publishing Trend

Ed Coburn

The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them.

Mequoda has a client who is doing just that. Prime Publishing is a company that began with free websites but no print publications whatsoever. Now the company is launching digital-only magazines such as I Like Crochet and I Like Knitting as premium products to enhance their associated websites, and   Continue

Apple Publishing for Digital Magazines: Is “News” Working?

Kim Mateus

Apple publishing opportunities have long served as a component of digital magazines’ plans, but toward the end of Apple Newsstand’s run, it became clear that the service was not actually serving publishers as well as they might have hoped for.

Now, enter Apple News, an aggregator app that offers publishers some attractive features when it comes to traffic and digital ad revenue. But is the promise panning out?   Continue

Regional Magazine Metro Parent Goes Multiplatform with Mequoda System Launch

Don Nicholas

Another new Mequoda multiplatform publishing system is born
Everyone loves to brag about their children, and at Mequoda we feel the same way about our clients. One of our most successful recent system launches was Metro Parent, a southeast Michigan-based online parenting community offering expert advice, stories on parenting trends and issues, and innumerable resources.

Metro Parent   Continue

28 Creative Ideas for Blog Posts [+ Video]

Don Nicholas

If you find the concept of blogging several times a day exhausting, join the club. However the one thing that publishers have over any other type of content-creators is an endless supply of content that can be re-mixed and re-purposed into new, evergreen blog posts. These 28 ideas for blog posts should get your motor running!   Continue

Advertisement Regulations Come Into Play on Key Issues for Publishers

Kim Mateus

Advertisement regulations are ramping up with the proliferation of digital advertising revenue opportunities like native content, programmatic ads, and mobile viewability. In addition, ad blocking programs and data privacy also have legal ramifications. And it’s all happening at once as technologies accelerate and publishers looking to make money attempt to match up with marketers looking to spend it.

Let’s start the week with a few articles from that cover this topic, from cross-device tracking to the Acceptable Ads Initiative to a developing situation for ad networks used to operating as middlemen.   Continue

An Encyclopedic Collection of Digital Publishing Strategy

Amanda MacArthur

If you’re a publishing professional, don’t wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on the four most important digital publishing topics:   Continue

Great Examples of Newsletter Subscription Website Sales Pages

Luis Hernandez

Each of these newsletter subscription websites illustrate how to collect and convert website visitors into paid digital subscribers
If you sell a print newsletter, considering a newsletter subscription website is a business-critical decision. Consumers expect to access their periodical subscriptions digitally, and they’re willing to pay more for access when it includes back issues they don’t   Continue

5 Places to Test Video Landing Page Templates

Luis Hernandez

Mequoda has been testing video landing pages for the past few years with great success. In fact, our Intensive attendees have told us repeatedly that our video is what convinced them to sign up. A few years ago I read a study by EyeView that said businesses who tested video on the homepages and landing pages saw a conversion rate increase up to 86%. These results were based on multiple iterations of video and placement, but 86% is no small feat.   Continue