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Advice

An Encyclopedic Collection of Digital Publishing Strategy

Amanda MacArthur

If you’re a publishing professional, don’t wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on the four most important digital publishing topics:   Continue

Why We Always Pair Free Subscription Business Models with Paid Magazines

Bill Dugan

Why “free” is a subscription business model of its own and why every magazine should have one

Since the beginning of time, or at least the beginning of consumerism, businesses have been giving things away for free. You’ve probably received free samples in the food court, or free issues of the local newspaper when you first   Continue

Choosing the Best Lead Management Software for Publishers

Bill Dugan

What to look for in lead management software, from Haven Nexus to Eloqua, Marketo, Hubspot and others

Make money by giving content away.

That statement sounds odd to many people in publishing and downright heretical to anyone in the subscription business, but there is no denying that it can work. More than one publisher has developed this   Continue

A ‘Big Jump’ in Digital Newspaper Subscriptions Post Election and New AdWords Improvements Come for Black Friday

Kim Mateus

An uptick in digital newspaper subscriptions seen by major publications since the U.S. presidential election 
Major newspapers approached the U.S. presidential election in an interesting way. Some of these newspapers, like The New York Times and The Washington Post, took their paywalls down. Others, like The Wall Street Journal, decided to keep its paywall up, and   Continue

Are You Spending Your Audience Development Time in the Right Places?

Amanda MacArthur

How to listen to the data from your audience development efforts and move forward

The inability to see the forest for the trees means that the detail of leaves, pinecones and the immensity of trunks and height will deter you from seeing the blanket of green on a mountain, and the patterns that might enable to you find   Continue

Use Website Floaters to Increase Email Conversion Rates

Amanda MacArthur

Now that more than half of all Internet users block pop-ups and Google has banned them from use by PPC buyers, there are two more good reasons to drop this once effective website design technique and look for a better way to increase landing page conversion rates.   Continue

Google Offers Guidelines on Structured Data for Course Publishers

Kim Mateus

Google isn’t shy about offering guidance on AMP or structured data for certain types of content and has recently invited course publishers to the party
Online courses are a big business model for many publishers, so it’s no stretch to say that the announcement last week from Google about course structured data is a pretty big   Continue

It All Starts With a Plan

Don Nicholas

“He who fails to plan is planning to fail.”
Winston Churchill called it, all right.

And it strikes me that trying to succeed in the magazine publishing industry is a lot like running a war: lots of moving parts, struggling to outmaneuver the enemy – that is, the competition – and often without an end in sight.

But,   Continue

What Your Magazine Portal Should Do Every Day

Luis Hernandez

How to make the most of your magazine portal every day with the tools you have in front of you

Every magazine publisher should have a free portal. It’s the backbone of your operation. It’s the rhythm section of a jazz ensemble, the neutrals in a wardrobe, the clasp on your watch—it’s the core of your   Continue

8 Ways to Sell Digital Magazine Subscriptions

Luis Hernandez

It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon create a digital version of their product if they haven’t already.
  Continue

Podcasting and Native Emails, Oh My!

Kim Mateus

Sponsored email newsletters and podcasting provide additional advertising and affiliate revenue opportunities
Email newsletters have been in vogue for at least a decade (even while consumers kept denying it but continued to spend money through email efforts). However, podcasting had a little phase a few years ago before going quiet, and now it’s back with equal   Continue

How Publishers Inflate & Deflate Numbers for Ad Sales

Don Nicholas

How to boost ad sales by building more benefit into your ad packages, rather than inflating single-platform circulation numbers

Maybe you’ve never lied on a resume, but according to CareerBuilder, 56% of hiring managers have caught applicants in lies. Maybe you’ve never cheated on a test, but according to U.S. News and World Report, 80% of “high-achieving” high   Continue