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Advice

It’s Your Last Chance to Attend Our Digital Magazine Publishing Workshop

Amanda MacArthur

If you’re not there, your competitors will be.
Registration for our upcoming one-day Digital Magazine Publishing Workshop on August 2 closes todayIf you miss it, what do you plan to do instead to grow your business?

Download our program guide and register right now, while there’s still time.
Here’s what you’ll learn at the Digital Magazine Publishing Workshop:
What American Magazine Readers Really   Continue

How to Prioritize Building New Website Business Models

Bill Dugan

Before building out new website business models, inventory your existing content assets

Author and efficiency expert Stephen Covey writes about how difficult it is to reach goals that you don’t have. “Begin with the end in mind” is our personal mantra for every Mequoda System we start.

Publishing websites for magazines and newsletters are like Swiss Army   Continue

The Mysterious UTM Code Explained

Bill Dugan

An Urchin Traffic Monitor (UTM) code is the way that businesses track sales from their origination point (like a tweet, email or a brochure) down the funnel to their conversion page. Every audience development campaign is packed with UTM codes to see which campaigns perform best. In Google Analytics, these codes can be tracked under the general “Traffic Sources” area just like any other source.   Continue

News for Print Publishers: Newsstand, Xerox, Customization

Kim Mateus

While it’s true we’ve made our reputation with digital publishers, remember that many of them started as print publishers, and we helped them make the transition by instilling multiplatform strategy and philosophy. Also keep in mind that some of us have a background in print magazines going way back, most notably our founder and chairman Don Nicholas himself.   Continue

How Will Bots for Magazines Change Publishing?

Amanda MacArthur

Voice commands for search and bots for magazines – why niche publishers should prepare for the new wave of data consumption

Beyond the latest trend of kids walking into telephone poles while playing the new Pokemon Go game, you’ve probably noticed people everywhere spending more time looking down at their phones than their surroundings. But let’s   Continue

Email Footer Examples and Best Practices for Keeping Readers Happy

Amanda MacArthur

We developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. Let’s look today at #9: the all-important footer. In addition to abiding by CAN SPAM laws, having a footer resonates with the email recipient because it gives them a way to communicate with your brand, manage their subscription or opt out of your list if they choose. Giving these options makes your email newsletter and email spotlights more reputable.

Readers have come to expect that they can find this information in the email footer template of your mailings.   Continue

Digital Ads Do Better With Premium Publisher’s Content

Kim Mateus

Premium publishers in the news: Bloomberg, Hearst, and more; plus, native ads not a cure-all
There are are premium publishers, and then there is premium publisher’s content, and you don’t have to be the former to have the latter.

This is important to understand, particularly if you’re ad-driven. Why? Because premium content can make you more revenue.   Continue

Top 4 Subscription Website Publishing Goals

Don Nicholas

Your subscription website publishing performance the key to doubling, or even tripling, your organization’s revenue over the next five years.   Continue

Why You Should Focus on Building Digital Magazine Habits With Your Subscribers

Luis Hernandez

Once print habits are gone, the magazine industry will rely on a new breed of digital magazine habits that you’re responsible for creating

Once pundits started waving the “print is dead” flags, the decline began. It was almost like the media was trying to coerce consumer habits, rather than predict the future. Print is not booming,   Continue

5 Steps to Launching a Digital Magazine

Luis Hernandez

Industry naysayers are still skeptical about the power of digital magazines. And we’re still ignoring them. At Mequoda, we urge our clients to begin the process of launching a digital magazine yesterday, because, as you know if you’ve been reading here for awhile, we firmly believe that the future of our industry lies in mobile publishing.
  Continue

Mobile App Content: One Magazine’s Success

Kim Mateus

Digital magazines can go in a million different directions with mobile app content to create apps people want, but it’s no big secret that a shortcut to more downloads and usage is actually providing useful stuff to consume.   Continue

How Multiplatform Magazines Make Money Outside Their Magazines

Don Nicholas

If you are a magazine publisher, you are a digital magazine publisher. You are online, and hopefully you have a digital edition of your magazine. But that may be all you’re doing, and if your print and digital magazine are all you have, you’ll want to be broadening your multiplatform magazine horizons.   Continue