This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the most successful publishers optimize entire sites for Google, from picking keywords to writing optimized content. Continue
If you don’t register for the next Mequoda Digital Publishing & Marketing Intensive by midnight, you’ll have to wait another year to start your journey to multiplatform publishing success. Continue
Publishers, especially in the B2B space, have always helped their audience by providing career development advice, and by promoting opportunities in need of qualified professionals. Often, publications will provide expert career advice, or interviews with industry leaders specifically about how to get a better job, or get the skills that can lead to advancement. Continue
Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create. Continue
Times, Adobe, others making online magazine content news
Online magazine content doesn’t end with an article being posted online. Rather, that’s where it begins.
There are innumerable ways of repurposing content, and indeed, repurposing content in an age where massive amounts of content come pretty cheap is crucial in attracting, capturing, engaging, and monetizing readers.
Emails, white papers, Continue
This week, a friend of mine referred to the paywall model as a “marketing method Trump would support.” I got a good chuckle out of it, but it seemed like an appropriate segway to the pros and cons of gating content, but also, how you can obtain the benefits of both – notably, SEO. Not the wall.
The paywall model isn’t an SEO-killer, even though it’s been billed as one. Technology has advanced a long way since the days when content was either locked, or unlocked. Firstly, there are two types, a hard paywall, and a soft paywall (and varying degrees in between). Continue
Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or blog topic) consistently aligns with a product that converts the user into a subscriber or paid user of your website. Together, they create what we call a zone. Using this zone to increase website to email conversion rates can be easy, if you let it. This metric is called your email capture rate. Continue
Digital media publishing is a challenge, but it’s a worthy challenge, because it will make you money when it’s done right.
Print media publishing is a challenge, too, and it still has a place, and always will, as far as we’re concerned.
Where’s that happy medium? Well, give us a call, and we can chat about it. Otherwise, let’s get a quick survey of the industry from our friends at MinOnline. Continue
I bet you have great content.
Many niche publishers do. And at Mequoda, we are deeply appreciative of the work that independent publishers do every day. Not only that, but we also know that success in our industry isn’t about slick marketing, or vast advertising resources.
Instead, we know you can make a great deal of money Continue
We talk a lot about digital magazine subscription marketing around here, and unwittingly neglect your very important print publications. Once you’ve established your subscription price strategy, the next problem to solve is the offer you make in your magazine subscription marketing campaigns. Continue
Isn’t it fascinating to consider how the old journalism phrase “above the fold” has evolved? Once it literally meant “above the fold” of a traditional broadsheet newspaper. Editors, writers and designers battled over what, and who, would win a coveted spot above that fold, where the most reader eyeballs would land. Continue
Advertising for publishers is also well known as an adventure for publishers, or better yet, a “choose your own adventure” for publishers, rife with peril but also the possibility for cashing in. There are obstacles around every corner in the way of ad blocking and viewability, and new technologies that can act as implements in your quest.
Programmatic ads make for one of those tools, and it’s becoming more and more popular even as some question its efficacy. MediaPost has some coverage on this topic and more among recent posts! Continue