Your multiplatform magazine team isn’t complete without a functional operations unit
Teams that take time to create efficient group work processes can become extremely effective at furthering the actual work of any organization. Taking time to build and maintain these high-performance teams can thus have a very positive impact on productivity, return on investment, and worker Continue
How to sell sponsorship advertising across platforms
Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They spend time viewing web pages and signing up for email feeds, thus creating advertising inventory that can be used Continue
Parse.ly releases report on friends and family algorithm that’s worth sharing to your favorite Facebook publisher; plus, metrics and Messenger
If you’re a Facebook publisher, you know as well as anyone what havoc the whims of Zuckerberg can wreak on your social media strategy.
That’s why some digital publishers – particularly those who had invested the most Continue
Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional or national; multi-title or single. Continue
Learn how to double and triple your revenues while riding the duck boats, or taking in a show, shopping in Quincy Market, and eating at world-class restaurants in Boston, Massachusetts
Fall is one of the most beautiful times of the year in the historic city of Boston. The leaves are changing into a beautiful spread of Continue
The community content business model can bring in users and keep them on your site
When developing your strategic plans for CAROTME (content, audience, revenue, organization, technology, measurement, and economics), it’s not uncommon for publishers to forget that you have to start with identifying and establishing a primary content business model(s) to monetize.
We have identified 12 Continue
A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.
In updating this post (as we often do with our website content – a Mequoda best practice), we decided to give you an actual example of the perfect premium content subscription, and we settled on CooksIllustrated.com, the companion website to Cook’s Illustrated magazine from America’s Test Kitchen.
Deconstructing the phrase “premium content subscription” is a helpful exercise for getting this discussion onto the right track. Let’s take a look at each of the three words individually. Continue
Another day, another round of ad blocking news. But this time, we bear some good tidings. ‘
Turns out digital magazines aren’t the only ones suffering casualties when it comes to ad blocking. Facebook is grappling with its own blow back, but unlike some, it can drop the hammer with impunity. Continue
Build an email list by creating free downloads that fit the content theme you are already selling
Freemiums have become the ultimate way to build an email list. The difference in email capture rate between a site that asks readers to sign up for their free newsletter, and one that asks them to sign up and Continue
Call it what you want, but here at Mequoda we’ve assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free product (freemium) in exchange. You’ve seen them around here, here, and here.
If you’ve read our blog before, attended one of our Intensives, or a Summit, you know we typically cut the syllables in half by affectionately calling it the RCLP most of the time. Continue
Which social publishers are performing especially well as of the first half of 2016? Well, the Association of Magazine Media 360° is glad we asked – they recently released their latest Social Media Report, which covers the top magazines across all social networks in terms of likes and followers, as well as the top on each channel. Continue
Since Mequoda’s inception, we’ve helped create 13 publishing superstars. We’re looking for the 14th. And the 15th, and the 16th …
Wondering if you’re the kind of publisher we’re looking for? Let me tell you about some of those superstars … we call them Mequoda Masters, so you can decide for yourself if you should join that Continue