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Advice

Your Guide to Building a Profitable Subscription Website

Amanda MacArthur

Like any other business, subscription website publishing relies on getting your website taxonomy exactly right. Information architecture isn’t easy to understand – people earn special college degrees in order to grasp it! But subscription websites are different from ecommerce, event, retail, or a dozen other kinds of websites. And you simply can’t learn about subscription website taxonomy from those.   Continue

Shopping Cart SEO: How to Optimize Your Cart for Search and Reviews

Kim Mateus

In practical terms, many publishers don’t really need a shopping cart. Many publishers have only a few products to sell. If your business offers one or two magazines, a few books and not much else, a direct offer management system is probably all you need. But if you have many products to sell – multiple subscription magazines, newsletters, books, webinars, videos, DVDs, etc – then a shopping cart is essential for facilitating more sales.   Continue

Big Strength Behind Email Marketing Continues

Kim Mateus

A new report on email marketing from ClickZ with Adestra reveals adjustments to email user habits

Email marketing is still a powerful medium, even though some pundits have been talking about its decline for years. A new report from ClickZ with Adestra details the value of email marketing today.   Continue

Subject Line Spam Trigger Words

Amanda MacArthur

Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, content, and reputation. In some cases, engagement is even applied to this filter.   Continue

8 Good Reasons to Offer a Web Magazine Library

Do you think offering your readers a 24/7 online encyclopedia of information is a product they might subscribe to? Would they be willing to pay more for a print subscription if they could receive both for one price? The latter is usually the reason why publishers decide to create a digital archive of their back issues, and the revenue numbers we see from this upsell tells us it’s worth the investment.

If you’ve already decided to make a digital magazine library part of your online publishing strategy: that’s great. But before you move on, take a moment to finish this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, who will elaborate on the most beneficial reasons for investing the capital to organize this not-so-small endeavor.   Continue

7 Ways to Build a Better Ad Package for Sponsors

Don Nicholas

The best thing you can offer in an ad package is exclusivity, although few publishers can. Back in the days of print-only publishing, there was little opportunity to be an exclusive sponsor of anything, but what brought them in was a separate but aligned strategy: scarcity. The most scarce and desirable sections of a magazine are the back of the front cover, and the back cover, which go for more than $100,000 each in most magazines. And a new element that the web brings to advertisers, moreso than ever before, is alignment. The most successful sponsor-driven publishers we know do very well at aligning the right ads with related content.   Continue

New Multiplatform Website Updates and Relaunches from Meredith & Others

Kim Mateus

A successful multiplatform publisher will consistently look for the next big way to enhance his or her brand, and focusing on digital evolution is one major way to do it.

  Continue

How to Run a Roundtable Discussion

Don Nicholas

The steps to facilitating an effective roundtable discussion with roundtable discussion questions

Have you ever run a roundtable discussion?

Throughout my years in publishing, I’ve taken part in countless roundtables. During some, I was the facilitator and other times I was a participant.

Although there are many ways to direct them, my ideal approach to running roundtables focuses on the fundamental needs of the attendees.   Continue

10 Things to Consider Before Your Next Magazine Website Redesign

very experience you’ve ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what to fix. But when did you become an expert in digital publishing strategy and conversion architecture?

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains why most custom CMS development companies aren’t a good fit for publishers who need strategic help.
  Continue

Our 2016 Mequoda American Magazine Reader Study & Handbook

Amanda MacArthur

Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of them are reading digital magazines, up 13.8% from 2015.   Continue

How to Stop Spam Registrations and Comments on Your Portal

Kim Mateus

If there’s one annoyance you’ve probably heard from your website operators, it might be managing spam comments. They log in to begin content development, and before they can create a new post, they have a list of new “comments” to filter through in the dashboard, and many of them are spam. Others are, thankfully, real people.   Continue

Publishing Websites Evolve with More Products, Digital Videos, and More Ad Exposure

Kim Mateus

Christian Science Monitor pushing new digital product; Time Inc. to launch new digital video service for publishing websites; Vice benefits in ad exposure with redesign

Many changes come to publishing websites through redesigns and rethinking of strategy.

We see this in a variety of ways and begin today’s news with a new subscription product from Christian Science Monitor and the high expectations for it. Nieman Lab reports, “…The Monitor launched Monitor Daily, a daily news digest of five pieces of content (stories, videos, graphics), plus one editorial and “one clearly labeled religious article offering spiritual insight often related to the news,” that will be emailed to subscribers each weekday at 6 p.m. Boston time. Each article can either be read in “30 Sec. Read” form — a summary that still has a clear beginning, middle, and end — or expanded to a full edition that is estimated to take about 50 minutes to read. The Daily is also on the Monitor’s website and available as audio (read by Monitor staff) to stream or download.”   Continue