Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Advice

The Mequoda Lead Generation Website Business Model

Don Nicholas

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create.   Continue

10 Things a Magazine Publishing Consultant Should Do for You

Don Nicholas

The definitive checklist for hiring a magazine publishing consultant
When you attend a conference, half of the speakers are consultants. I’m one of them.
But the thing about these consultants is that they’re all specialists. You have your email consultant leading the email marketing session, your SEO consultant leading the search session, your social media consultant leading   Continue

Mobile Email Marketing: Open Rates Eclipse Desktop for First Time

Kim Mateus

Mastering mobile email marketing might sound like it’s low on the list of priorities for digital magazines, but, in reality, it’s rapidly emerging as one of the most pressing skills for multiplatform publishers looking to improve their content distribution strategy.

For starters, consider the level of control you have when it comes to your message and branding: Provided you’re using best practices to get your correspondence white-listed, images seen, and subject lines clicked, then you’re in prime position to get your emails read. And if your emails are getting read, then you’re also getting an audience for your website, because you’re giving subscribers a reason to visit.

All of this used to happen primarily on desktop, but not anymore. MediaPost relays news that mobile email marketing has surpassed desktop for the first time. Let ‘s start there this week!   Continue

Why Subscription Website Business Models Are Ideal for Every Publisher

Luis Hernandez

A magazine or newsletter subscription site paired with a portal subscription website leads to publishing success
If you’ve been reading this blog long enough, you’re quite familiar with the Mequoda Method for multiplatform publishing success. You may even understand the acronym that sums it up: ACEM, which stands for:

Attract new visitors to your site organically.
Convert those   Continue

6 Ideas For Where To Put The Facebook Like Button on Your Website

Luis Hernandez

Since the future of your articles in SEO-land is now so dependent on social media, it’s more important than ever to enable your readers with easy-to-use like and share buttons. The “like” button comes in a few shapes and forms, but if you have any interest in getting people to follow you on Facebook and share your articles, there are several important places where installing it is a pretty great idea.   Continue

Freebie Friday: Attract, Convert, Engage and Monetize Better Starting Today

Amanda MacArthur

Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional or national; multi-title or single.   Continue

Digital Publishing Business News: Economist Value Yields Interesting Lessons

Kim Mateus

The digital publishing business gets more and more interesting by the week. Time Inc. digital investments and innovations have been relentless; recent personnel changes from Ogden to Bloomberg Businessweek have kept the industry on its toes; and mergers & acquisitions are approaching peak activity. Combine all of this with the daily maneuvering of titles trying to go all-in on multiplatform publishing, and you have a whole lot to pay attention to if you’re running digital magazines.

But recent bombshells about the sale of the Financial Times and the inner-workings of negotiations over the fate of The Economist have captivated our attention today. Fusion has a fascinating article titled “How staying private paid off for the Economist,” and we have to start there!   Continue

Is It Worth It? An Informative LinkedIn Ads Review for Publishers

Amanda MacArthur

The good, the bad, and the ugly (but mostly good) wrapped up in a semi-formal LinkedIn ads review
Advertising your business on social media, particularly one like LinkedIn, is a tricky process. What inspired me to dig into LinkedIn ads, is that so many of our clients are now surfing the social media ad game, and   Continue

Make your Email Subject Lines Multitask

Amanda MacArthur

Every once in a while I receive a good subject line in my inbox and think, “Bravo, friend; Nailed it.” Then I copy it like a thief and save it for later.

Mequoda has been writing about the top email subject line archetypes for years. The clear and winning archetypes for subject lines that work include:   Continue

Publishing Events a Point of Emphasis for New Ogden CEO

Kim Mateus

Bryan Welch’s successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle when it comes to the Mequoda Method and multi-platform publishing, which itself has become the predominant piece of publishing success. Publishing events scale well: It   Continue

5 Pubs Who Abandoned Print For Digital-Only Magazines

Ed Coburn

Varying experiences from publishers that made the switch to digital only magazines (and came back to tell the tale)
Digital-only magazines have had their ups, downs, and (in some cases) its “in-betweens.” While some digital magazines have remained powerful and influential after going digital, others have since been discontinued. And some of them end up seeing the   Continue

Digital Magazine App Publishing Best Practices Are Still Evolving

Ed Coburn

Our Mequoda Best Practices list continues to evolve. Last year certainly proved that standards – and even what is technologically possible – can change almost overnight.

Here’s a look at our current digital magazine app publishing best practices for your reference, with a few notes on what we expect might to change:   Continue