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Advice

From Time to … Coca-Cola (!), the Latest News From Publishing Sites

Kim Mateus

What Coke has soaked up from publishing sites; plus, Joe Ripp steps down, and The Daily Beast drives website traffic
In digital publishing, sites are where it all starts. But they can’t be where the consumer experience and audience development end. Far from it. As multiplatform magazines, Mequoda Members know that the homepage is a portal.   Continue

An Encyclopedic Collection of Digital Publishing Strategy

Amanda MacArthur

If you’re a publishing professional, don’t wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on the four most important digital publishing topics:   Continue

4 Multiplatform Metrics You Need to Know

Don Nicholas

“Frugality includes all the other virtues.”

Old Cicero certainly knew what he was talking about. That’s why I wanted to remind you that your chance to exercise frugality in attending our Multiplatform Publishing Strategy program ends at midnight this Thursday, March 31. You’ll save $200.
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The Event Content Business Model Generates Dual Revenue

Bill Dugan

This content business model drives interest in live events while also driving revenue from attendees and sponsors

Who would have imagined in the internet age that people would still yearn for live events?

The appeal of hearing, seeing, and speaking with actual people and touching real-life objects has never gone away, and thus the event business is   Continue

Best-Practice Font Tips for Effective Website Design and More Readable Content

Bill Dugan

A recent Digiday story on publishers’ new approach to site redesign reveals that in place of the customary massive overhauls every few years, magazines are now outfitting their portals with infrastructure enabling periodic tweaks and tune-ups rather than part-and-parcel transformations. The realization that redesigns are capable of doing more harm than good has fueled this change in thinking.   Continue

Reaching Digital Magazine Readers: Facebook, Mobile, Ad Blocking

Kim Mateus

ACEM, a foundational part of the Mequoda Method, stands for “Attracting, Capturing, Engaging, and Monetizing” digital magazine readers. Of course, the key to doing those last three is retaining audience who check out your multiplatform content and products.

As you well know, there are currently some obstacles to making that happen. Certain media companies who insist they’re not media companies (cough-Facebook-cough) are gobbling up consumers, while mobile tech issues and the deleterious effects of ad blocking are not exactly helping.

  Continue

Email: The Single Most Important Audience Development Tool

Amanda MacArthur

Every successful niche publisher we know uses email as the central resource of their audience development toolbox

As you know, our clients are some of the most incredible before/after examples of niche publishers who have turned their businesses around when they went multiplatform. And there’s not a single Mequoda client without email as the core of   Continue

What Is Audience Development?

Amanda MacArthur

Imagine you own a landscaping company. You cut lawns, trim shrubs, design landscapes and you even shovel in the winter.

Now imagine you throw a dinner party where your brother brings home his new girlfriend. This is the tenth girl in 10 years who has sat at your dinner table, so you assume that you may never see the lovely woman again who we’ll call Sarah.

After dinner, Sarah mentions that she just bought a house and the yard is just awful.

So there you are, with a potential customer in your house. What do you do?
  Continue

Web Publishing Platforms: Little Things, Bloomberg, Messaging Apps

Kim Mateus

Digital magazines are decoding new web publishing platforms, but does it all just come down to content distribution strategy?
Well, the answer to that question is yes, but the execution is open to interpretation. When it comes to web publishing platforms, sometimes it can seem like your options are wide open. That’s because they are.

Observers of   Continue

Top 4 Subscription Website Publishing Goals

Don Nicholas

Your subscription website publishing performance the key to doubling, or even tripling, your organization’s revenue over the next five years.   Continue

Developing a Stakeholder Economic Strategy for Your Multiplatform Magazine

Luis Hernandez

Use this road map following Mequoda’s CAROTME framework to establish an economic strategy for your multiplatform magazine

Single-platform legacy media companies are widely out of favor with buyers and investors. That’s not just because they’re not currently “sexy” but because they tend to have lower rates of growth and profitability, and their future prospects tend to   Continue

Does a Digital Replica of Your Magazine Cut it?

Luis Hernandez

As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in what I consider the second phase of mobile publishing development – the technology is dependable, early jumpers are releasing their all-new versions upgraded from their 2010 efforts, and standards for what consumers are willing to pay for are establishing themselves.   Continue