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Advice

Freebie Friday: A Complete Guide to Increasing Website Traffic for Free

Amanda MacArthur

This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the most successful publishers optimize entire sites for Google, from picking keywords to writing optimized content.   Continue

A 2017 Resolution for Subscription Website Publishers

Bill Dugan

Resolve to investigate the possibility of added revenue with a club-style business model in 2017

Every publisher and subscription marketer should recommit in 2017 to customer relationship building and asset leveraging—after all, these are two things that you already have, customers and content! And one of the hottest new trends for capitalizing on your content and   Continue

3 Niche Membership Website Ideas You Can Profit From

Bill Dugan

Whatever your specialty, there are membership website ideas you can profit from

Membership websites are defined by the fact that users access the content on-demand, when they have a question they need answered or a learning tool they need to access. A membership subscription website archetype provides paid members with a library of information on a specific topic of   Continue

New Advertising Initiatives for Subscription Publishers in 2017

Kim Mateus

Subscription publishers are now looking at app buttons, branded podcasting, and intrusive marketing workarounds 
Subscription publishers have a lot of options when it comes to how they market their content online. We already know that content marketing provides high-quality content with value, so that’s already part of the process. But options for delivering and marketing that   Continue

7 Audience Development Resolutions for 2017

Amanda MacArthur

Intent, alignment, and engagement take the stage in 2017 for audience development professionals

I don’t know about you, but I’m eager to see how audience development changes in 2017. Over the last year I’ve seen content marketers in particular get aggressive with link building again. Not just through spam commenting (boo!) but also guest blogging (yay!)   Continue

13 Examples of Professional Email Subject Lines

Amanda MacArthur

If you could, you’d hire a professional email subject line writer. You would, because you depend on your email list to sell magazine subscriptions or ads to advertisers, so smashing together 50-100 characters on the fly every day is a stinky approach to accomplishing those goals.   Continue

Audience Development News: Google Reveals More About Mobile Penalties

Kim Mateus

Audience development pros are learning exactly what Google’s new mobile penalty entails and also how to improve emails over the next year
Just as Google rolled out their algorithm penalty on mobile interstitial ads last week, we got a lot more information about exactly what the penalty is, and isn’t.

According to Search Engine Land, the types of   Continue

Get the Mequoda CXMS and watch your profits grow…

Don Nicholas

Will you prioritize upgrading the tools that will save you time, money, and your future?

“You live and die by your ability to prioritize. You must focus on the most important, mission-critical tasks each day and night, and then share, delegate, delay or skip the rest.” Those are the wise words of Jessica Jackley, co-founder of   Continue

2017 Resolutions for Digital Magazine Publishers

Luis Hernandez

Digital magazine engagement should be top priority for publishers in 2017
If there’s one area of publishing that has not stood still, it’s digital magazine publishing. In 2015 it was more important than ever for publishers to understand the five digital magazine archetypes and get app magazines at least one step up from a replica. And in   Continue

Digital Magazine Marketing: 6 Ways to Promote your Digital Magazine

Luis Hernandez

If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing.

After all, buying a list and mailing a big direct mail package, in hopes of getting a bunch of people to subscribe as we all did in the old print days, is rather like trying to sell 21st-century tablets themselves at an old-fashioned general store where hardware, ladies’ hats and pickles all shared the same space, and the proprietor fetched everything on your list, then wrapped up your purchases in brown paper and twine.   Continue

Magazine Publishing News: Time Inc. Retail President Talks Newsstands

Kim Mateus

Will Time Inc. save magazine publishing on newsstands through retailer innovation?
In an interview with Folio:, Time Inc’s Retail president Drew Wintemberg spoke about the future of magazines and the newsstand. In the interview, when asked about challenges in the new year, Wintemberg said, “From my perspective, it doesn’t seem that many publishers are investing to   Continue

2017 Resolutions for Multiplatform Publishers

Don Nicholas

Multiplatform publishers should explore new ancillary business models in 2017

In stock investing, most long-term investors agree that you need a diversified portfolio to succeed. If one sector takes a hit for a couple years, the other sectors will keep you afloat. Over the last decade, I know more than a few publishers who would have   Continue