Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed


Alexis Bourkoulas and Julia Elliott Join the Mequoda Hall of Fame

Don Nicholas

This dynamic duo is turning a regional parenting publication into a booming multiplatform publishing company
The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the top of their game, has now expanded to 15 members, with the induction of two new Mequoda Masters at the annual Gold Member Summit last month.

With   Continue

What is a Mequoda Multiplatform Media Matrix?

Don Nicholas

Get your ducks in a row and plan your multiplatform publishing future
If you’ve considered selling your publication, the market is saying they will not value a publication at all if they are not at least on the road to multiplatform publishing – so if your organization is not on this path, then there may be   Continue

Meredith Adjusts Multiplatform Strategy to Better Serve Millennial Women

Kim Mateus

Meredith is busy leveraging a multiplatform strategy of turning popular apps and TV shows into niche print magazines—and having huge success.
Meredith’s chief brand officer, Kim Martin, recently told that they serve 72 percent millennial women and are actively adjusting their multiplatform strategy.

To better serve millennials, they recently launched,  which she describes as “a website   Continue

Your Guide to Building a Profitable Subscription Website

Amanda MacArthur

Like any other business, subscription website publishing relies on getting your website taxonomy exactly right. Information architecture isn’t easy to understand – people earn special college degrees in order to grasp it! But subscription websites are different from ecommerce, event, retail, or a dozen other kinds of websites. And you simply can’t learn about subscription website taxonomy from those.   Continue

Just 7 Days Left to Register

Don Nicholas

I’ll keep this short, because I know you’re busy. Registration for the upcoming Mequoda Digital Publishing & Marketing Intensive closes in one week. If you miss it, what do you plan to do instead to grow your business until the next Intensive?

If you miss this event, you’ll be forced to wait another year to learn the complete, proven method   Continue

The Mequoda Newsletter Content Business Model

Bill Dugan

The newsletter subscription website model is simple, clean and editorially-focused

Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were among the first to embrace subscription websites. Perhaps that’s because the newsletter subscription website archetype is the easiest type of subscription website to build. The file size of newsletters is generally manageable, whether the newsletter is 8, 12, 16, 32, or more pages, since it is mostly text and often limited to black-and-white or two-color.   Continue

The Best Web Analytics Tools for Publishers

Bill Dugan

What to look for in web analytics tools, from Haven Nexus, to Google Analytics, Kiss Metrics, Social Bro and True Social Metrics

Data analytics are critical for the success of your multiplatform publishing business. Your website, email and social media efforts are all used to promote your content and make more money for your business. It’s   Continue

Digital Ad Trends: DCN, Amazon, New York Times

Kim Mateus

Monitoring the latest digital ad trends finds an effort for more transparency, an elephant in the room, and a major player making a major move
Digital ad trends are as volatile as any in the industry, with highs and lows aplenty. Ad blocking, viewability, tech concerns, juggernauts like Google and Facebook, programmatic, native … the list   Continue

The 7 Mequoda Audience Development Models

Amanda MacArthur

These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists

“Audience development” is one of those terms that many people instinctively understand, but usually underestimate. Although media professionals have worked with the term for years, most have not bothered to define all the things that go on when executing an   Continue

12 Ways to Convert Website Visitors into Email Subscribers

Amanda MacArthur

The very successful publishers that we always turn to when evaluating our best practices have used some or all of the following strategies to convert website visitors into email subscribers. Not to say that they don’t also use ample space on their website to sell new magazine subscribers, they’ve just also spent the time to build their website appropriately so that web to email conversion is a cinch.   Continue

The 30 Hottest New Magazine Launches From Samir Husni

Kim Mateus

Listing this year’s best new magazine launches; plus, the future of Men’s Health and how The Atlantic handles changing social media patterns
Healthy print brands make for healthy multiplatform publishers – that’s a core Mequoda tenet. Today, we’ve got some examples of that: the 30 hottest new magazine launches, a big staffing move for Rodale’s Men’s   Continue

Will You Be Our Next Superstar?

Don Nicholas

Since Mequoda’s inception, we’ve helped create 14 publishing superstars. We’re looking for the 15th. And the 16th, and the 17th …

Wondering if you’re the kind of publisher we’re looking for? Let me tell you about some of those superstars … we call them Mequoda Masters, so you can decide for yourself if you should join that   Continue