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Advice

Are You Using All The Marketing Channels Available to You?

Don Nicholas

Subscription marketing is entering a new golden age. The trouble is, with so many new sources, niche publishers like you can’t always keep up on their own.

Legacy sources like direct mail and brick and mortar newsstands continue to decline, but no one is ready to declare them dead yet. And all these exciting new Internet   Continue

Magazine Marketing 101: Selling More Digital Subscriptions

Luis Hernandez

Digital magazine marketing will give you an afterlife

There are times in business when we feel like we’ve created something great, and we don’t understand why it’s not selling.

Back in 1967, a successful New York ballerina by the name of Marta Becket stumbled upon an old social hall in Death Valley Junction, California, population: 6. After   Continue

6 Paid Newsletter Best Practices for the Digital Age

Luis Hernandez

These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some of us are old-time journalists here at Mequoda, we also think fondly of paid newsletters, a classic journalistic form that survives today in the digital era.   Continue

Digital Magazine Publishers Experience Launches, Partnerships, and the End of Print

Kim Mateus

Skiing magazine ends print run; Digital magazine publishers launch video brand; O partners with Holland America Line
We’ve already seen lots of changes from digital magazine publishers this year. Today we begin with Active Interest Media, which is shuttering it’s print edition of Skiing. Folio reports, “The quarterly magazine catering to passionate skiiers, in circulation since   Continue

The Best Digital Products to Sell Online as a Publisher

Don Nicholas

As humans we’re always in competition. We want to have a better job, a bigger bank account, a happier life, a healthier family, a cooler side hustle or better behaved dog than everyone else we know. And business it isn’t any different. We want to be the one with the original ideas, generating more revenue, and hiring more people to support a thriving business.   Continue

Expert White Paper Design Explained

Don Nicholas

The web lets publishers create a wide variety of products more affordably than ever. That is good news, but it carries a downside: we aren’t experts in creating every digital product.

The term “white paper” means a lot of things to a lot of different people. When you hear white paper, you may think of a paid medical report. Or, you might think of a free marketing report. The tips that we’ll run through below can apply to either/or.
  Continue

Multiplatform Publishing Changes: A Promotion, Acquisition, and a Lay Off

Kim Mateus

Multiplatform publishing expands for Condé Nast; Slate lays off editors and writers; Vox Media names first COO
We begin this multiplatform publishing news by looking at an acquisition for Condé Nast, which involves a social data and marketing platform named CitizenNet. WWD reports, “The deal is meant to deepen Condé’s data-science talent and expertise, in order to enrich   Continue

An Encyclopedic Collection of Digital Publishing Strategy

Amanda MacArthur

If you’re a publishing professional, don’t wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on the four most important digital publishing topics:   Continue

Forget fads. Try tested, proven techniques first.

Don Nicholas

Learn how to increase your digital publishing revenues, guaranteed
Your opportunity to learn the strategies that are guaranteed to increase your digital publishing revenues has just arrived.
It’s time to register for Mequoda’s Digital Revenue Summit 2017 – the only event where you can learn proven, tested techniques and strategies for multiplatform publishing success.
Here’s our program guide for details. Here’s where you register. Why wait?
No   Continue

What is a Subscription Marketing System?

Bill Dugan

A subscription marketing system is the only good way to guide visitors through your product catalog

Did you know that a sunflower is not just one flower, but more than a thousand small flowers, all stuck together on one head and a single stalk? Even what seems like the petals of a sunflower are considered individual   Continue

A Great Example of a Premium Content Subscription

Bill Dugan

A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.

In updating this post (as we often do with our website content – a Mequoda best practice), we decided to give you an actual example of the perfect premium content subscription, and we settled on CooksIllustrated.com, the companion website to Cook’s Illustrated magazine from America’s Test Kitchen.

Deconstructing the phrase “premium content subscription” is a helpful exercise for getting this discussion onto the right track. Let’s take a look at each of the three words individually.   Continue

New Digital Content Initiatives Are Key for Subscription Publishers

Kim Mateus

Subscription publishers WSJ try ad-free digital; Huffington Post tries story format; NYT shares subscription lessons
A lot can be learned by trying new initiatives, especially when they are undertaken with some foresight. We’re watching as subscription publishers report on their initiatives, and attempt new ones.

We begin today with The New York Times, which is sharing information   Continue