What copywriters don’t want you to know about writing the best email subject lines
Be a thief.
If you need to write professional email subject lines that deliver high open rates, one of the best ways to do it – and one that’s shared by almost all copywriters – is to steal ideas. And unless you live under a rock, you get some of the best email subject line examples in your own inbox every single day. Continue
2015 is shaping up to be a busy year for Rodale publishing, the health and lifestyle leader always on the lookout for ways to maximize their digital magazine properties – while branching out with new ones. Continue
With apps, mobile has overtaken desktop in total Internet usage, but not in web browsing
Mobile Internet usage has surpassed desktop Internet usage, according to comScore, but contrary to predictions in recent years, mobile web browsing itself is flat, if not in decline. What does this mean for publishers? Continue
Although we work with many established legacy publishers, we also work with publishing startups. In fact, these startups benefit from our years of work with legacy publishers teaching them how to start an online magazine. Meanwhile startups can teach a thing or two to the digital retread legacy publishers.
If you’re a publishing startup, or are getting into the business of publishing, then an online magazine probably isn’t on your mind. To be clear, an online magazine is a web-friendly version of your magazine. It’s in HTML and works like a website. It cannot be held in your hand, unless you’re in the web browser of a tablet. Continue
Here’s the thing about digital publishing strategy: It never stands still – especially during this exciting time for the industry – and companies like yours are continually adapting. We’re here to help! Continue
How to sell sponsorship advertising across platforms
Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They spend time viewing web pages and signing up for email feeds, thus creating advertising inventory that can be used Continue
Multiplatform publishing is a business model we believe in with every fiber of our professional being, and we put those beliefs into practice around the clock. But it’s nice to look up from our work every once in a while and see that more and more people are realizing how profitable it can be: A recent streak of media M&A deals has analysts talking in terms of pre-recession levels. Continue
Online Publishing 101: Creating and selling blockbuster digital white papers, special reports and handbooks is a core skill for many successful online publishing companies. With low production costs, no inventory and higher price points, these digital downloads are a key product strategy. Continue
Most publishers today approach the idea of digital magazines with hesitation, lacking background or experience to guide them in this wholly new enterprise.
Our brand new Digital Magazine Publishing handbook, however, answers all of the questions most publishers have, and even some they probably haven’t yet thought of. Continue
While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape.
Even magazine publishers are faced with new economic realities.
The marginal cost of delivering a digital subscription to your own website is near zero. The cost of delivering digital issues via the Apple, Amazon, or Barnes & Noble digital newsstands is based on remit and the cost of delivering a digital issue paid to your digital publishing software provider (Mag+, Adobe Digital Publishing Suite, etc.). Continue
Digital events are quickly becoming a highly profitable Internet Business Model
The Mequoda Research Group has identified nine methods used by successful publishers for making money online:
The 9 Online Content Business Models include: Continue
After turning Atlantic Media into a global force to be reckoned with, Justin Smith now has his sights set on Bloomberg digital reigning supreme more than one year into his tenure and months into a radical redesign. Continue