If you’re not there, your competitors will be.
Registration for our upcoming one-day Digital Magazine Publishing Workshop on August 2 closes today. If you miss it, what do you plan to do instead to grow your business?
Download our program guide and register right now, while there’s still time.
Here’s what you’ll learn at the Digital Magazine Publishing Workshop:
What American Magazine Readers Really Continue
Before building out new website business models, inventory your existing content assets
Author and efficiency expert Stephen Covey writes about how difficult it is to reach goals that you don’t have. “Begin with the end in mind” is our personal mantra for every Mequoda System we start.
Publishing websites for magazines and newsletters are like Swiss Army Continue
An Urchin Traffic Monitor (UTM) code is the way that businesses track sales from their origination point (like a tweet, email or a brochure) down the funnel to their conversion page. Every audience development campaign is packed with UTM codes to see which campaigns perform best. In Google Analytics, these codes can be tracked under the general “Traffic Sources” area just like any other source. Continue
While it’s true we’ve made our reputation with digital publishers, remember that many of them started as print publishers, and we helped them make the transition by instilling multiplatform strategy and philosophy. Also keep in mind that some of us have a background in print magazines going way back, most notably our founder and chairman Don Nicholas himself. Continue
Voice commands for search and bots for magazines – why niche publishers should prepare for the new wave of data consumption
Beyond the latest trend of kids walking into telephone poles while playing the new Pokemon Go game, you’ve probably noticed people everywhere spending more time looking down at their phones than their surroundings. But let’s Continue
We developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. Let’s look today at #9: the all-important footer. In addition to abiding by CAN SPAM laws, having a footer resonates with the email recipient because it gives them a way to communicate with your brand, manage their subscription or opt out of your list if they choose. Giving these options makes your email newsletter and email spotlights more reputable.
Readers have come to expect that they can find this information in the email footer template of your mailings. Continue
Premium publishers in the news: Bloomberg, Hearst, and more; plus, native ads not a cure-all
There are are premium publishers, and then there is premium publisher’s content, and you don’t have to be the former to have the latter.
This is important to understand, particularly if you’re ad-driven. Why? Because premium content can make you more revenue. Continue
Your subscription website publishing performance the key to doubling, or even tripling, your organization’s revenue over the next five years. Continue
Once print habits are gone, the magazine industry will rely on a new breed of digital magazine habits that you’re responsible for creating
Once pundits started waving the “print is dead” flags, the decline began. It was almost like the media was trying to coerce consumer habits, rather than predict the future. Print is not booming, Continue
Industry naysayers are still skeptical about the power of digital magazines. And we’re still ignoring them. At Mequoda, we urge our clients to begin the process of launching a digital magazine yesterday, because, as you know if you’ve been reading here for awhile, we firmly believe that the future of our industry lies in mobile publishing.
Digital magazines can go in a million different directions with mobile app content to create apps people want, but it’s no big secret that a shortcut to more downloads and usage is actually providing useful stuff to consume. Continue
If you are a magazine publisher, you are a digital magazine publisher. You are online, and hopefully you have a digital edition of your magazine. But that may be all you’re doing, and if your print and digital magazine are all you have, you’ll want to be broadening your multiplatform magazine horizons. Continue