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Advice

An Encyclopedic Collection of Digital Publishing Strategy

Amanda MacArthur

If you’re a publishing professional, don’t wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on the four most important digital publishing topics:   Continue

How to Discover Blockbuster Articles and Make Them Convert Better

Kim Mateus

A client used this scorecard on their blockbuster articles to improve search visibility by 34%
A blockbuster article is a piece of content on your site that attracts a significant amount of traffic over a long period of time. For many publishers, this timeline might be years. For those just learning about blockbusters now, many will find that they get thousands of visitors every month from an article published in, say, 2008.   Continue

4 Email Subject Lines That Are Proven to Get Opened

Amanda MacArthur

A few tests to prove which subject lines make for great open rates

Studies show that most people decide whether to open and read an email message based entirely on a quick glance at the sender’s address and the email subject line.

If you’re an email newsletter publisher or marketer, you have four tasks: You need to get your offer delivered, opened, read and converted.   Continue

Audience Development Strategy: Snapchat and Facebook in the Spotlight for Social

Kim Mateus

Condé Nast hiring team dedicated to Snapchat as part of audience development strategy; Facebook garners likes but major publishers fleeing Instant Articles
Many publishers are utilizing social platforms as part of their audience development strategy. Today we’re looking primarily at Snapchat and Facebook, as these two platforms have been receiving a lot of attention recently.

We begin today   Continue

Strategy Spotlight with Don: Did You Forget the First Step for Increasing Profits?

Don Nicholas

f there were just three things you could do today to increase your audience, revenue, and profits, what would they be?

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda shares a strategy for each.   Continue

Content Business Models: How Will Content Make Money in the Future?

Don Nicholas

How will publishers make money in the future? Consumers will pay for content. And sponsors will pay for us to create it. At least, that’s what Grzegorz Piechota pitched in a recent session of FIPP’s recent Digital Innovator’s Summit. And if you’ve been reading here for a while, you know I agree.   Continue

9 Creative Ways to Bring in New Revenue

Don Nicholas

Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age.   Continue

Multiplatform Publishing Personnel on the Move at Dwell, Time and Rodale

Kim Mateus

Today we begin with Dwell and its recent executive change. Folio: reports, “Michela O’Connor Abrams — who spent the past 15 years as CEO of home design magazine-turned-technology platform Dwell — has left the company, Folio: has learned. Re-taking the reins is Lara Deam, who has served as chair of Dwell Media’s board since founding the magazine in 2000.”   Continue

Strategy Spotlight with Don: Treat Your Content MVPs like Gold

Most of our clients have a list of 100 or more articles that drive the majority of their website traffic, although some larger sites have 300. These posts, which we call blockbusters, aren’t just popular, they’re your front line. Some of our clients see more than 75% of new visitors enter through their blockbuster posts.   Continue

Your Guide to Building a Profitable Subscription Website

Amanda MacArthur

Like any other business, subscription website publishing relies on getting your website taxonomy exactly right. Information architecture isn’t easy to understand – people earn special college degrees in order to grasp it! But subscription websites are different from ecommerce, event, retail, or a dozen other kinds of websites. And you simply can’t learn about subscription website taxonomy from those.   Continue

Mequoda Announces 6 Subscription Website Systems for 2017

Kim Mateus

A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher’s attract new visitors, convert them into email subscribers, engage them, and finally, monetize by converting those visitors into paying customers and subscribers.

To build every Mequoda Audience Development System (Mequoda System for short), we use the Mequoda Method — a collection of best practices that have been formed by watching the world’s most successful online publishers. We also document the results of every a/b and split test that our portfolio of clients are testing every day, and when we see consistent results over time with one methodology, we share it as a best practice with our clients.   Continue

Publisher Websites Using Technology to Build Audiences

Kim Mateus

The publisher websites with the greatest ability to drive traffic and build audiences utilize proven strategies and relevant technology. Today we take a look at some of these publishers and the changes they’ve made to their websites recently.   Continue