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Advice

When Web Magazines Go Wrong

When most people think of digital magazines, they narrow their focus on digital magazine apps that can be found in a digital newsstand or app store, but data shows that apps aren’t where users want to digest premium magazine content.   Continue

The Ease of Content Marketing for Publishers

How lucky are we, as publishers, to live in the age of content marketing and search engines. While other marketers struggle to become adept at content creation, it’s already in our DNA.

Just add search engine optimization skills, great website architecture and a genuinely content-driven email publishing program, and publishers can literally make millions on the Internet.   Continue

How to Generate Additional Publishing Revenue Through Your Website Portal

Kim Mateus

As a publisher, you should make your website’s top goal to maximize your TOPX (Total Orders Per Ten Thousand) page views by making sure that every page on your website is ready to convert visitors into buyers and subscribers at any moment and increase publishing revenue.

Your Portal is the main page where you give away free articles and content. For many magazines, this is on their main domain, like TIME.com or People.com. If you’ve been following along with Mequoda you know that we advocate for every page on your Portal to have a set of best practice conversion architecture we call 3C Zone Architecture.   Continue

3 Subscription Websites Seeing Major Growth

Kim Mateus

Subscription websites can be a major revenue stream for savvy digital publishers. Today we’re looking at some examples of this from major publishers.

We begin with The Atlantic, a subscription website publisher who is experiencing significant growth with its membership program. Digiday reports, “The Masthead has grown the program gradually, testing it with a small beta group of 250 before opening it up to subscribers for $100 a year. This week, membership was opened to everyone, at a price of $120 a year. Starting narrow has enabled The Atlantic to isolate the feedback of its most devoted readers. It’s been testing different content formats in email to the group and asked recipients to grade them on a scale of one to five.”   Continue

Why the Website Architecture of a Landing Page Matters

Kim Mateus

When you set a goal, you probably have an idea in your head of how you’re going to accomplish it.

For example, if you have the goal of running a marathon in a year, and you’re not a runner, you might start trying the Couch-to-5K ® program. Every couple of days, you’re instructed to run a certain distance, and in the following days you’re instructed to run a little further. After a couple months, you can run the length of a 5K. Then, maybe, you run a few official 5K races. Then you run a half-marathon. Eventually, you train enough to run in the Boston Marathon.   Continue

How 3 B2C Newsletter Publishers are Seeing Growth with Haven CXMS

If your goal is to generate paid subscriptions and revenue for a premium B2C newsletter or advisory service with a robust subscription website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how other publishers like Cabot Wealth   Continue

5 Ways a Web Magazine Library Will Save Money While Generating More

Don Nicholas

Recently Google publicly told publishers that they strongly encourage flexible sampling with their paywalls, through the use of metered paywalls and lead-in. You’re likely familiar with metered paywalls where the user gets to access a certain number of articles before being asked to subscribe, and the lead-in paywall shows some content of an article but not all.   Continue

Publishers Reimagine Digital Strategy for Continued Success

Kim Mateus

Today we begin with a look at Working Mother, which has seen a big growth in traffic since a recent digital strategy adjustment. Folio: reports, “Working Mother’s new digital strategy appears to resonating with its audience; according to data from Omniture, its website saw an 84 percent increase page views in August compared to the same month a year ago, and a 155 percent increase in unique visitors.”   Continue

10 Reasons to Add Video in Magazines Now That You Can

Don Nicholas

When a magazine goes digital and becomes an app, or a web magazine, it becomes alive. And that’s scary for some publishers. Suddenly, ads become more valuable to advertisers because they can be clicked. Content becomes more rich because it can also be hyperlinked to references and authors on the web. Live content can be embedded with video in magazines so the editorial content doesn’t stop at the final publish date.

And if you’re not ready for that kind of transition or development project, then your magazine has suddenly become ancient.

It used to be that sharing vertical video branded you an amateur, but not anymore. Startups are specializing in it, publishers are pushing it out, and consumers are, well, consuming it, according to TheMediaBriefing.com.   Continue

How Publishers Use ACEM to Guide Growth in their Organizations

Mequoda is a term coined by Internet entrepreneur, website developer, and company founder Don Nicholas, to describe a method for designing and managing successful websites and website networks. Short for “media quote daily,” Mequoda is an approach to building website networks, based on four core principles—ACEM in Mequoda-talk.   Continue

Don’t Waste Your Pageviews

Don Nicholas

Page views are a precious thing, and you should try not to waste them.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains the goals of a “smart website” and why having one built by publishing veterans can help you avoid waste and chaos.   Continue

Emoji for Email: Should You Use Emojis in Subject Lines?

Kim Mateus

Have you been seeing emojis in subject lines lately? They’re not just the earrings of the inbox, they actually serve a purpose— increasing open rates! And since several of our clients have been testing them and seeing success, we figured it was about time to talk more about sending smiles 😀, poops 💩, and prayers 🙏🏻 in subject lines.   Continue