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Advice

Freebie Friday: A Complete Guide to Increasing Website Traffic for Free

Amanda MacArthur

This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the most successful publishers optimize entire sites for Google, from picking keywords to writing optimized content.   Continue

How to Increase Your Viral Email Capture Rate: 3 Alternate List-Building Strategies

Kim Mateus

When building email circulation, by most accounts, email capture rate is a proxy metric. You’d be mistaken to say that it’s an exact metric because when we talk about email capture rate, we’re usually talking about the number of people who came to your site from search and social and hit the email capture conversion architecture.

But in reality, that’s only about half of the people who sign up for your email list.   Continue

Savvy Digital Publishers Driving Website Traffic & Controlling Brand Identity

Kim Mateus

Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity
Audience development is a major factor in the growth of brands of digital publishers. Today we’re sharing some tips shared by an array of publishers who are driving more traffic and using social   Continue

13 Examples of Professional Email Subject Lines

Amanda MacArthur

If you could, you’d hire a professional email subject line writer. You would, because you depend on your email list to sell magazine subscriptions or ads to advertisers, so smashing together 50-100 characters on the fly every day is a stinky approach to accomplishing those goals.   Continue

Strategy Spotlight with Don: The Ease of Content Marketing for Publishers

How lucky are we, as publishers, to live in the age of content marketing and search engines. While other marketers struggle to become adept at content creation, it’s already in our DNA.

Just add search engine optimization skills, great website architecture and a genuinely content-driven email publishing program, and publishers can literally make millions on the Internet.   Continue

3 New Google Rules for 2017

Don Nicholas

Are you following the Google rules that have been set out for all publishers?
Google has been very aggressive in setting standards lately that will affect search engine rankings and visibility. In a nutshell, the Google rules basically require publishers to create websites that are responsive, fast and secure.

Maybe you’ve heard this story, about two guys   Continue

Acquisitions Build Up Digital Publishers and Platforms

Kim Mateus

Our news of digital publishers acquiring new media entities continues, but with a few different looks today.

We start with American Media, which has acquired another magazine title from Wenner Media. NY Post reports, “American Media said it will acquire Men’s Journal from Wenner Media, marking the second magazine deal that the two companies have done in recent months.”   Continue

8 Fundamental Internet Revenue Models Publishers Use to Generate Online Advertising Dollars

Don Nicholas

Some helpful hints on generating revenue through online advertising

What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed specifically for the Internet? Or do you think of traditional business models that have transformed from the physical world to the digital world?

That may have been a trick question, but if you answered “both”, you are correct. The Internet offers an array of revenue models, which in turn have their own subsets of revenue-generating models. If this sounds complex now, just keep in mind that this all means revenue can be generated in many ways. As you read on the intricacies should become more understandable.   Continue

Strategy Spotlight with Don: How to Simplify Your Web Management Duties

Don Nicholas

As a magazine publisher, you understand that every completed issue is the result of effective communication between staff members. The success of one department directly influences and depends on the success of another. When you become a multiplatform publisher, the same principles apply, particularly when it comes to the various tech providers who run your digital publishing platforms. But managing these separate vendors is time consuming, ineffective, and expensive.   Continue

Freebie Friday: Attract, Capture, Engage, and Monetize Better Starting Today

Amanda MacArthur

Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional or national; multi-title or single.   Continue

Sortable Doubles Ad Revenue For This Publisher

Kim Mateus

If we knew of a tool that doubled ad revenue for a client, you’d want to know about it right?
If you read Mequoda Daily often, you may know about our Dr. Aliza Lifshitz and Carl Kravetz who run Vida y Salud, a Spanish-language health site. They’ve been the recipient of several of our Rocket Awards for   Continue

Subscription Publishers Evolving Products and Offerings

Kim Mateus

Subscription publishers New York Times and others make changes to their subscription products; “Trump bump” subscriptions leveling out for publishers
Subscription publishers will make changes to products or evolve their subscription offerings as ways to determine the most effective ways to meet audience members where they are shopping.

Our first story today looks at Mashable and how the   Continue