By Chris Sturk • 08/14/2012
Here are a few ways to make your Twitter strategy more comprehensive
Although you may have a Twitter strategy already in place, does it get you the retweets you expect? If not, perhaps your strategy is missing a few key ingredients.
The first way to get more retweets, website traffic, and conversions involves building a comprehensive tweeting schedule. Your Twitter schedule should focus on sending content during the most active times of the day. Since 8am – 7pm is the most active time for Twitter users, try scheduling content for this time period. Keep time zones in mind when scheduling for a global presence.
Next, you need to determine if you’re tweeting enough. Make sure you’re tweeting at least four times each day. As Amanda MacArthur points out in this article, after four tweets the audience’s attention may wane.
Using hashtags is the best way to enter into conversations or create dialogues on the topics that matter to your publication’s audience. Make sure to not use more than three hashtags in a tweet, or the engagement levels will likely drop. Using over three hashtags might make your tweets look spammy rather than social.
Another tip to remember is asking your audience for retweets. It isn’t shameful to do so, and sometimes audience members need to be called to action in tweeting scenarios. If you do ask for a retweet, make sure you spell the word instead of abbreviating to “RT”. Studies have shown that “retweet” is 23 percent more likely to increase engagement than using the abbreviated “RT”.
Finally, repurpose your tweets. You can easily tweet about a single article 12 times throughout a year. Are you repurposing your tweets enough?
Do you have any other strategies for gaining more retweets? Please share them in the comments below.
Posted in Audience Development Strategy