How to Write Effective Press Releases for Online Distribution, Search Engines and Social Media

Get the LATEST TIPS and Online Press Release Guidelines in this FREE white paper from the Mequoda Group.

On the Internet, press releases take on new meaning. They provide search-engine visibility—an additional marketing opportunity that only some industries have figured out.

Now that the public can read press releases directly on Internet news portals such as Yahoo! News or MSN News, it’s becoming more important to optimize press releases for online distribution. They must include keyword-rich headlines and body copy and must provide extensive links back to your website or a specific web landing page.

Inside this Online Press Release Guidelines white paper you’ll learn how to create, write and distribute online press releases.

Here are six-takeaways you will learn:

Online Press Release Guidelines Take-Away #1:

Write a Great Title for Your Online Press Release

The most succinct copywriting tip we’ve heard in a long time came from Fred Gleeck at a product development seminar. Fred cited this maxim in a discussion of how to title your book. But the adage is just as valid whether you’re writing a headline for an advertisement or a press release, or a pithy subject line for a convincing email message, or a list of product benefits.

In this chapter of Online Press Release Guidelines, we will show you good and bad examples of titles as well as a create formula for creating new ones.

Online Press Release Guidelines Take-Away #2:

Isolate a Newsworthy Idea and Tie it to a Free Item

To draw traffic to your website—the place where people can sign up for your free, relationship-building, email newsletter—you need a catalyst, a free item that lines up with a topic that’s endemic to the audience in terms of their interest and on which the publisher or author is a source of authority.

In this chapter of Online Press Release Guidelines, we will show you how to create an item of value that entices interested people to your site, where they register in order to access the free download.

Online Press Release Guidelines Take-Away #3:

SEO Your Online Press Release

Posting press releases on your own site gives you control of your meta data, image ALT tags and other elements necessary for good SEO. However, when it’s time to submit your press releases to external sites, you lose some of that control.

In this chapter of Online Press Release Guidelines, we will show you how to make your press releases long-lasting in the eyes of search engines.

Online Press Release Guidelines Take-Away #4:

Discover the Best Paid and Free Press Release Sites

When submitting your press releases to PR sites, there are two important factors that a PR site should offer you: Credibility and SEO. One thing they shouldn’t use: No-Follow Tags.

In this chapter of Online Press Release Guidelines, we will show you our most updated list of the best PR sites to submit your press release to for maximum SEO and traffic.

Online Press Release Guidelines Take-Away #5:

Be Prepared with Everything You Need When Publishing a Press Release Online

When submitting your press release, pay attention to the fields that allow and do not allow HTML. Adding HTML into a non-html field can be embarrassing. Some sites will allow you to preview your article, and some will not, so make sure that it’s correct the first time around. Most sites that require registration will allow you to edit your press release.

In this chapter of Online Press Release Guidelines, we will give you the most common elements on any press release submission site, and the keys to filling them out in ways that will benefit you most.

Online Press Release Guidelines Take-Away #6:

Create a Social Media Press Release

A new type of press release, generally referred to as a “social media release” is quickly gaining popularity. These types of press releases generally include many multimedia elements, enable users to engage with the content on many different levels and allow the release to be shared in dozens of different ways.

In this chapter of Online Press Release Guidelines, we will enlighten you on the history of social media press releases, and show you examples of other companies and how they’ve used them in new and innovative ways.

Learn how to write effective press releases for online distribution, search engines and social media

Start with this valuable, free white paper:

Online Press Release Guidelines
How to Write Effective Press Releases for Online Distribution, Search Engines and Social Media

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