SEO Archives - Mequoda Daily

Creating an Online Magazine Team That Turns Dusty Archives into Dollars

Don Nicholas • April 10, 2024

At Mequoda Publishing Network we are big on helping print publications adapt to today’s digital environment. There are quite a few ways to bring your brand online these days, but

Subscription Marketing Tip: How to Write a Library Preview That Converts

Don Nicholas • February 20, 2024

In the past, we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We shared a story

Understanding the Mequoda Method for Multiplatform Publishing

Don Nicholas • September 5, 2023

We recently started working with a publisher who came to us looking to sell more magazine subscriptions. When we started talking about the importance of building their email circulation, the

The 12x12x12 Twitter Strategy: 12 Tweet Ideas That Future-Proof Your Content for 12 Months

Don Nicholas • January 26, 2022

When an article publishes on your website, how do you go about promoting it in social media? When I pose this question to a room full of magazine editors from different

Free Webinar Reveals How to Successfully Launch Your Digital Magazine Idea

Don Nicholas • January 25, 2022

I'll make this quick because I know you're busy. You’re invited to join us on March 16 at 1pm ET for a FREE webinar, Giving Life to Your New Digital

15 Audience Development Strategies Most Publishers Avoid and Shouldn’t

Don Nicholas • January 21, 2022

It's hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this: Is whatever you're thinking

What is the Best CMS for Newspapers?

Don Nicholas • January 19, 2022

Happy 300th anniversary to the newspaper publishing industry! The first official American newspaper, Publick Occurrences, Both Forreign and Domestick was shut down after only its first issue in 1690, so

Audience Development: Definition & Purpose

Amanda MacArthur • January 19, 2022

The true audience development definition requires maximum outreach while retaining results for future sales Just like "inbound marketing" was the buzzword of the online marketing industry last year, "audience development" begins

10 Niche Publishing Thought Leaders You Should Follow

Don Nicholas • January 14, 2022

There was a time when investors were shying away from publishing media because "journalism" is "expensive" and user-generated content is "cheap". But as the world changes tides and begins to preach

9 Desired Digital Magazine Features Explain Why Apps Are Out and Web Editions Are In

Don Nicholas • January 7, 2022

Contrary to what you've probably been thinking, the ultimate digital magazine is built in a browser, not an app. That's why web magazines are skyrocketing to success because users are

10 Reports About Digital Magazine Publishing You Should Bookmark

Don Nicholas • January 7, 2022

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers. These predictions are important,

The 3 Most Profitable Subscription Website Business Models

Don Nicholas • January 5, 2022

Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information

What is SMO? Develop Your Social Media Strategy in 8 Steps

Don Nicholas • January 3, 2022

Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media. Typically, Search Engine Optimization (SEO) comes first. This is the process

10 Digital Publishing Tips and Strategies for Multiplatform Magazine Publishers

Don Nicholas • December 22, 2021

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we're

Facebook Black Hat and White Hat Practices for Increasing Post Visibility and Getting Banned

Don Nicholas • December 20, 2021

You may not know it, but there are things you could be doing on Facebook right now that are against their rules, or are strongly suggested against. You may have been

10 Guidelines for Content Aggregators Who Recycle the News

Don Nicholas • December 13, 2021

Aggregating great content is just as valuable as creating great content Content aggregation is often given a bad name, because it’s often done incorrectly. The best content aggregators approach the process

5 Paid Newsletter Best Practices for the Digital Age

Don Nicholas • December 10, 2021

These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some

A Successful SEO Press Release Example

Don Nicholas • December 10, 2021

PR is so different now than it was even five years ago, nevermind ten or twenty years ago. Because major news outlets still require press releases, we still publish them,

Free Webinar Reveals 7 Subscription Landing Page Tests You Can Do Now

Don Nicholas • December 7, 2021

I'll make this quick because I know you're busy. You’re invited to join us on December 8 at 1:00 PM ET for a FREE webinar, 7 Subscription Landing Page Tests

Social Media Marketing for Magazines: How Top Publishers Get Seen

Don Nicholas • December 3, 2021

If your magazine doesn’t have a consistent social media presence by now, then you’re light years behind the competition. It used to be a struggle to get buy-in from the

The 14 Most Clickable Social Media Headlines

Don Nicholas • November 24, 2021

Everything we've read as observers of social media and publishing communities tells us that most marketers don't get a click rate on a Tweet of more than one percent, and

The Best Audience Development Job Description We’ve Seen

Don Nicholas • November 24, 2021

Audience development personnel have a very specific, and incredibly important job, within an organization. Writing an audience development job description and then finding the right audience development staff can mean

The Best Paid and Free Press Release Sites

Don Nicholas • November 22, 2021

On content-driven, information-rich websites we use press releases for more than the basic announcement. We also use them to release free white papers because we know they offer more opportunities

10 Things a Magazine Publishing Consultant Should Do for You

Don Nicholas • November 10, 2021

Over the years of attending in-person publishing events, we noticed a trend where a solid portion of the speakers invited to present are vendors and consultants, and a decent number

The 10 Best Content Marketing Podcasts for Editors and Magazine Marketers

Don Nicholas • November 10, 2021

Before we get into content marketing podcasts, let's talk about podcasting in general. Podcasting has had a culture that has been behind the scenes lurking in the background for well

How To Find the Best CMS for a Magazine

Don Nicholas • November 8, 2021

There's no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different

Building a Google Visibility Report: A Step-by-Step Guide

Don Nicholas • November 5, 2021

Our clients publish in many different niches: food, investing, archaeology, environmental infrastructure, natural health and clinical pathology among many others. When they first come to us, they have nothing in

The Portal Content Business Model Turns Strangers Into Subscribers

Don Nicholas • November 1, 2021

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites.

How to Promote a Digital Magazine: 12 Strategies and 1 Major Must-Do

Don Nicholas • October 25, 2021

How do you usually promote a magazine? Subscription and newsstand sales are the keys to driving advertiser interest in print magazines, but how does that change in the digital world? Blow-in

Digital-Only Magazines: A Publishing Trend That Continues to Grow

Don Nicholas • October 22, 2021

The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them. Mequoda has a client who is

10 Little-Known Subscription Business Model Facts That Can Increase Revenue

Don Nicholas • October 20, 2021

Most of the subscription business model facts you usually hear likely pertain to percentages and numbers that don't apply to you and instead reflect someone else's business. But the ten facts below

How Free and Controlled-Circulation Magazines Are Using Haven WordPress CXMS

Don Nicholas • October 13, 2021

Back in the 1990s, many publishers distributed their controlled-circulation or free magazine as a download from their website or something they would send out as an attachment to an email.

7 Email Frameworks That Successful Subscription Website Publishers Use

Don Nicholas • October 12, 2021

Are you looking for a proven email marketing template that is proven to grow your subscription business? How about seven? If that sounds like you, then you're invited to join us

The Truth: How Online and Email Copywriting Sells

Don Nicholas • October 4, 2021

Words matter. Imagery matters, too. But, the purpose of imagery in direct marketing is not to please or entertain—the purpose of graphics in direct marketing is to get your audience

A New Day for Newspaper SEO

Don Nicholas • September 13, 2021

Earlier this year, I read with something between amusement and dismay a recent piece about how the Wall Street Journal, one of my favorite news sources, is trying to do

Free Webinar Reveals 7 Email Templates You Need to Succeed

Don Nicholas • August 24, 2021

I'll make this quick because I know you're busy. You’re invited to join us on October 13 at 1pm ET for a FREE webinar, The 7 Email Marketing Templates You Need to

40 Ways to Sell Digital Magazine Subscriptions

Don Nicholas • August 13, 2021

We currently operate more than a dozen digital magazine publishing systems in partnership with some of the country's leading content brands including Prime Publishing, Yankee Publishing, and Cabot Heritage Corporation.

How to Lift Your Freemium Conversion Rate With Freebies People Actually Want

Don Nicholas • August 11, 2021

Do you know what your freemium conversion rate is? Email is by far, the most profitable marketing channel most publishers use. So it’s no surprise that building an email list

5 Reasons to Recycle Content on Twitter

Don Nicholas • July 21, 2021

Twitter isn't just about the here and now. In social media, you could post the same article ten times a day, but your traffic would only be driving traffic to

15 Tips for Fixing Slow Loading Web Pages

Don Nicholas • July 21, 2021

Slow loading web pages can mean turning customers away from your landing pages and ultimately from buying yor products.

How to Create Multi-Platform Content Quickly and Cheaply

Don Nicholas • July 14, 2021

When we talk about multiplatform publishing, some publishers think we're talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through. We're talking

Techniques to Reduce Time on Social and Maximize Benefits Revealed

Don Nicholas • July 13, 2021

There isn't a publishing executive we've spoken to that doesn't ask the benefit of all the time their team puts into social media. Meanwhile, their team, savvy in social-speak is

Free Webinar Reveals How to Automate Social Media for Your Magazine

Don Nicholas • July 6, 2021

You’re invited to join us on August 11 at 1pm ET for a FREE webinar, Mastering Social Media in 10 Hours or Less Per Week. If you run a subscription website, you'll definitely

Gaining SEO Mastery: Beg, Borrow, or Buy

Don Nicholas • June 28, 2021

By far the most lucrative source of website traffic you can acquire as a website publisher is the traffic that comes from search engine optimization. But to get to the

3 Most Deadly SEO Mistakes and How to Fix Them

Don Nicholas • May 10, 2021

An easy fix for the top five SEO mistakes These innocent mistakes may be costing you the highest price of all - better search engine ranking. If you want to

3 Core Digital Publishing Best Practices That Work Almost Too Well

Don Nicholas • May 3, 2021

What seems like an eternity ago, I was sitting in a conference room on a Caribbean island with 25 publishing colleagues, mostly CEOs of independent publishing companies with revenues of

Five Keys to a Profitable Sales Letter Landing Page

Don Nicholas • April 23, 2021

Make sure your landing pages answer this question for your users: "what's in it for me?"

The Paywall Model vs SEO: How to Win at Both

Don Nicholas • April 9, 2021

The paywall model isn't an SEO-killer, even though it's been billed as one. Technology has advanced a long way since the days when content was either locked, or unlocked. Firstly,

Three Types of Content You Can Publish Daily

Don Nicholas • April 7, 2021

Typically we find that content falls into three buckets: news, evergreen, and blockbuster. Most Mequoda partners publish these three content types daily because each type serves a different purpose. News content

What is a Blockbuster Post and How Do I Use This Secret Weapon?

Amanda MacArthur • April 2, 2021

One time I wrote a great post that drove 5,000 unique visitors per month to a site. Then the publisher broke the link during a yearly upgrade and Google dropped

Tag: SEO

Enter Your Log In Credentials