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Tag: Press Release Guidelines

Modern SEO Press Release Guidelines [+ Video]

Utilizing proven SEO press release guidelines can translate into more website traffic and member conversions

Top 10 Audience Development Strategy Posts of 2013

Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture necessary for building an online audience. They were the most viewed posts in these categories that we published in 2013. Enjoy!

Mequoda Weekly: April 22nd, 2013 – April 26th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

12 Audience Development Tips

These audience development tips will help you attract, obtain and convert casual visitors to your website

There are plenty of ways of executing audience development efforts in the digital landscape. Today we are going to discuss a few of them.

For organic audience development we suggest utilizing search engine optimization, SEO copywriting and the distribution of SEO press releases. These audience development methods will help you target audience members through search engines by utilizing keywords relevant to their interests.

Audience Development Blogging: How Much is an Audience Development Blog Subscriber Worth?

For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog

I almost never meet a publisher who tells me their audience could not be larger. And for the most part, they are absolutely correct. Most niche media publishers never reach more than three to five percent of their target audience on a regular basis. And couple that with the fact that audience size is a direct driver of publishing revenue, you fuel the never-ending quest for audience development.

While many publishers are content to gain visibility by simply repurposing magazine, newsletter, and catalog content onto their websites, a growing number of savvy online publishers are taking the next step by adding an audience development blog designed to repurpose premium content in the form of tips, reviews, summaries, and other derivative formats.

Are You Targeting the Most Popular Online Activities?

“Nearly universal” activities for adults include search and email

With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new technology emerges.

Not to say that new technology doesn’t excite users, but some activities have evolved to become habitual.

According to a new study from Pew Internet & American Life Project, search and email continue to be the most popular online activities with adults. Both search and email are used by 92% of adults online.

Free Report Friday: Publish Press Releases that Get Found

Our SEO Press Release Guidelines Free Report will help you create and distribute search engine optimized press releases

Download a FREE digital copy of our SEO Press Release Guidelines now

I learned a lot from the SES Conference in New York City back in March. One of the most important things multiple speakers said was about the value of inbound links.

Especially now, after the Panda update, the user experience has become even more important to publishers.

Week in Review: April 4th, 2011 – April 8th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Leveraging Organic Media to Build User Relationships

Join me for our Content Marketing Strategy Workshop in New York City on June 21st

In yesterday’s Mequoda Daily, I shared two great press release examples and five press release guidelines.

Using well crafted press releases and distributing them through online resources is one way of leveraging your content to get audience members back to your website. From there, incorporating conversion architecture through your website will help you build a larger email file.

Week in Review: November 29th, 2010 – December 3rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Reach New Audiences with SEO Press Release Guidelines

Target your keywords, inform audiences and do so in style

Download a free digital copy of our SEO Press Release Guidelines white paper now

The press release will never be the same.

The Internet has transformed the old method of creating press releases. Online publishers or content marketers are able to add modern, media-rich styles to their releases to garner greater attention.

3 Rules for Sending Press Releases to Bloggers

Press release guidelines for getting bloggers to respond to your PR emails

At Mequoda, not only do we get press releases sent to us on a regular basis, but we also mingle with some of the blogging elite that receive sometimes hundreds of PR submissions every week. The first thing to realize when you’re sending your press release to a blogger is that you’re only one of many people who are trying to get a “shout out”. Unless you’re personally connected to the blogger at hand, it will take a little elbow grease to get seen.

Week in Review: November 15th, 2010 – November 19th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

5 Tips for Writing a Better Press Release

A few simple press release guidelines for writing better press releases

Oftentimes, a press release is written in a formulaic fashion and before it goes live, we only ask ourselves the basic questions like… are there quotes? Are we pointing them to the page we want? Does it include all the correct contact information? Does it make people want to write about or learn more about this news?

When you begin to get accustomed to writing press releases, it’s very easy to glaze over the more marketable and approachable opportunities that you can offer to these little buzz generators. It’s also easy to forget that the people who are more likely to use your press release these days are bloggers. Bloggers respond to press releases much more differently than traditional media.

Press Releases: Do It Differently Online

Press release guidelines for the online PR market

Public relations performed offline is a bit different than online PR. They both incorporate the same components of creating relationships, yet do it in different ways. The truth is that, in some circles, ink on paper as a press release might get you laughed out of the newsroom.

Week in Review: September 27th, 2010 – October 1st, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

3 Free Press Release SEO Campaign Management Tools

Press releases are a large component of your SEO campaign, so make them count!

Even new-age publishers (aka bloggers) still believe in the power of the press release. However, press releases are a dime a dozen these days, so it’s even more important now to SEO those press releases to start generating inbound links on your targeted keywords.

Here are a few tools that will help you get the job done.

Tips on How to Optimize Online Press Releases

This free report from Mequoda Group discusses how online PR is a way of gaining visibility from online communities

(Nationwide)—Online PR can help reach a big, direct audience online that is interested in the topics covered. Successful online PR has to be very focused. It needs to be designed specifically for the news being promoted and it should contain specific keywords that people are searching for. If it does not involve these two important components, chances are that the press release will not be picked up by search engines or seen by a large audience.

To begin engaging in online PR campaigns, start by creating a press release. Make the release between 250 and 400 words and newsworthy.

Looking for Ways to Build Your Email Marketing Lists?

Three external sources for building email circulation

It seems everyone is trying to build email lists nowadays. While paying for a book the other night in Barnes & Noble, I was asked to give my email address in order to be sent messages from the company.

Even with social media gaining more popularity, the power of email is still strong. Many companies have designed respectable policies for privacy, take email correspondence seriously by creating a detailed schedule for the content and take precautions to assure the security behind email communications.

Week In Review: July 12th, 2010 – July 16th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Free Online Press Release Guidelines

Learn how to successfully create and distribute press releases

SEO Press Release Guidelines Re-Released with Some New Content

Let the world of online users know about your story

The world of journalists, bloggers and news aficionados has grown to an exorbitant size because of the internet. This notion should excite all of the communications people out there because the audience of people interested in newsworthy content has grown and is more accessible.

Along with that, the mediums that can be utilized to promote have grown. Dozens of press release distribution websites are available throughout the internet, many of which offer free options for publishing and distributing your newsworthy stories.

Week In Review: June 28th, 2010 – July 2nd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Online Press Release Guidelines Ad

Do you want to make more connections through the world of online PR? Download our free SEO Press Release Guidelines now and learn how to create and execute online PR campaigns.

Download our FREE Landing Page Design Best Practices & Optimization Kit!

Four free white papers that will kick your landing page design and optimization skills into high gear!

7 Step SEO Guide for Getting Inbound Links to a Free Report or Product

Use this SEO Guide to launch new free products that get found in search engines for months and years to come

Is “Going Green” an Online Publishing Gimmick?

Is converting to online publishing a good excuse or good business model?

Are the days of old really gone, no more morning paper and cup a joe? Will all print publications convert to online subscriptions and RSS feeds? Well, if they haven’t started maybe they should.

In the last year, over 400 traditional newspapers, such as the 150 year old the Rocky Mountain News, and magazines, like Vibe, have stopped their print publications all together. As traditional print seems to be disappearing rapidly, can converting to online publishing and calling “going green” be the answer?

117 Mequoda Best Practices

Ten free whitepapers for turning your print publishing company into a successful online publishing company

Past and Future of the Social Media Press Release

A new(ish) type of press release, generally referred to as a “social media release” is quickly gaining popularity. These types of press releases generally include many multimedia elements, enable to user to engage with the content on many different levels and allow the release to be shared in dozens of different ways.

Website Traffic

Get Dozens of Link-Building Strategies and Tools for Driving Website Traffic in our FREE Launch a Link-Building Campaign white paper. Or, learn How to Write Effective Press Releases for Online Distribution, Search Engines and Social Media with Online Press Release Guidelines.

What are some steps I can take to increase my email subscriber file?

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What are some steps I can take to increase my email subscriber file?

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