Tom Lynch, CMO, Astek Consulting
SIPA: What was your first job out of college and how did you get into this business?
LYNCH: First job out of college: Selling "plain paper" copiers
The world of digital readers and tablets is being embraced now, and will grow in popularity in the future
Like everyone else in the online publishing world, I’ve been weeding through
Our new Digital Media Podcast provides an example of the Mequoda Summit experience
Download our Mequoda Summit Digital Media Podcast: A Dozen Minutes from the Mequoda Summit 2006 now
It's the time
Not-So-Great Ideas Lead to Some Pretty Great Solutions
Setting up too many promo codes, over-complicating audio conferences and still printing things you shouldn’t. 50 Dumb Things Publishers Stopped Doing and So
Just ask Ford, as they recently posted another profitable quarter, and the concept of content marketing is being utilized in their marketing mix
Do you remember when the auto industry was
A Google keyword visibility strategy and valuable, highly targeted content are fundamental to this experienced online publishing enterprise
If you have ever doubted the value of keyword research and search engine
Lucretia Lyons, President, Business Valuation Resources, LLC (Portland, Ore.)
SIPA: What was your first job out of college and how did you get into this business?
Lyons: By some stroke of good
An app publishers can learn from
Tablets are predicted to be more popular than desktop computers and netbooks by the year 2015. That’s to say that more people will be buying
From food to the great outdoors, Patti Londre offers passionate blogging advice
"At this stage of my career, blogging was natural for my background because it combines creativity, writing, cooking, photography,
A Summer of Content: Bailey Counts The Ways to Create New Web Posts
Leave it to Matt Bailey to tell us about an online “tax rap” competition hosted by Vanilla Ice
The numbers of tablets and digital readers will soar in the coming years
Forrester Research has predicted that there will be 57 million tablets sold by the year 2015, with a
The Search Is ‘On’ for SIPAlert Daily Articles
Good news: SIPAlert Daily articles are now searchable on the SIPA Website. To commemorate the occasion, here are some popular clips of information
The Road Taken: An inside look at a SIPA member, the choices he or she has made on the road to success, and the challenges ahead
Dave Garrett, president and CEO,
Discover the Best SEO Keyword Strategy for Free from Mequoda Group
This SEO keyword strategy teaches the knowledge of which keyword phrases to target and how to engage in successful SEO
Online publishing faces new challenges with the latest major Google update
If you’re older than 50 and can actually remember adult life before the personal computer, you may still be filled
Three external sources for building email circulation
It seems everyone is trying to build email lists nowadays. While paying for a book the other night in Barnes & Noble, I was
Let the world of online users know about your story
The world of journalists, bloggers and news aficionados has grown to an exorbitant size because of the internet. This notion should
Vida y Salud is a blog about health and wellness for Spanish-speaking audiences
"I believe that, when it comes to blogging, we’re only seeing the tip of the iceberg – especially
Jaime Guthals of Interweave Press joins tomorrow's webinar
If you plan on tuning in to tomorrow's Online PR Tips, Tricks and Traps webinar, then you're in for an added bonus. Jaime
Learn Steve Forbes’ approach to online publishing. With a strategy in mind, Forbes began to show online publishers what’s possible through the depth of the Internet. Now, almost 15 years
A New Survey on Public Relations Provides Some Up-to-Date Answers. In 1963, John Marston wrote a book, “The Nature of Public Relations,” saying that “public relations is planned, persuasive communication
An introduction to online PR. It’s hard to contemplate the impact of the Internet. It has helped many industries and hurt others; it has given people the opportunity to find
Discover how writers have evolved from being freelance professionals to paid bloggers that are constantly building a reputation online with Mequoda Group’s Blogging for Profit free report
Meeting of the Minds - an article about sessions and keynotes from the recent SIPA 2010 Conference.
Here are more teachable moments from the recent SIPA 2010 Conference and the
On the Growing SIPA Listserves
Here’s your quiz for today: Where did we find the following four very interesting discussion fragments?
on pop-ups
I'm particularly fond of the delayed pop-ups lately. They allow
It’s Summer Solstice; 10 Reminders To Fill Your Extra Hours of Daylight
Here are 10 key informational items to serve as reminders as we all move forward into the days of
Steve Bender digs up great gardening ideas in his blog: The Grumpy Gardener
Steve Bender has been writing professionally for more than 25 years, developed a large and loyal following of
This 90-minute seminar co-produced by Mequoda and SIPA, could change forever the way you structure online ad sales. Think of it as your blueprint for driving more revenue online.
