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Repurposed Content

Notes & Quotes from Mequoda Summit Boston 2009: SEO Campaign Management

Thursday, October 8th, 2009

Danielle Werbick tells publishers how she creates and deploys SEO campaigns for KnittingDaily.com … Continue Reading »

Google AdSense Tips, All in One Place

Friday, June 26th, 2009

All our Google Adsense tips, packaged in a new FREE white paper: Web Advertising Tips for Google Adsense
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A Style Guide for Posting Repurposed Content

Monday, April 20th, 2009

Titling, categorization and tagging rules for online publishing with Wordpress blogs

When publishers pull apart their archived content and start putting it up on their blog, they have a variety of style options to choose from when posting.
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Online Publishing: 11 Tips for Writing a Really, Really Bad White Paper

Thursday, February 19th, 2009

How to write a white paper that dazzles the socks off of any first-grader

There’s something about writing complimentary products that get publishers all in a tizzy. Should it be repurposed content? Should it come from the blog? Should some of it be new? Should it come from your paid products? … Continue Reading »

How and When to Repurpose Paid Content

Monday, July 7th, 2008

Three common questions and answers on how and when to repurpose paid content into blog and e-letter content … Continue Reading »

Live Coverage: Mequoda Summit Session 2 – Using New Media to Expand Your Brand

Wednesday, April 9th, 2008

How the Web’s Top Publishers are Using New Media to Build Loyal Customer Relationships

This session is based is the strategy of expanding your brand by distributing your content and repurposing via many platforms. The reason why new media is so beneficial to us is that it enables us to generate … Continue Reading »

Fine Woodworking Mequoda Media Brand Case Study

Sunday, June 10th, 2007

Taunton’s Fine Woodworking launched in 1975 as a black-and-white quarterly, followed by books on woodworking.

A few years ago, they started publishing special newsstand editions, which they now do seven times a year. Most are created from repurposed content from the magazine.

They have been producing video for 20 years and with … Continue Reading »