Do you know how users consume print and digital media? If you think they're the same, you're wrong. And if you're building or running a membership website with that mindset,
Subscribers generally buy a paid product within 90 days…or else!
“In any 12-month period, one out of four subscribers to a free Agora Financial email newsletter eventually buys something”, Andrew Palmer,
Building Online Media Teams that Both Represent Your Print Brand and Generate Revenue for Your Online Brand
Mequoda Summit "Integrating Print & Online Media Teams" Session Review:
While most publishers continue to
Launching a blog on your Internet hub that's loaded with content means that sometimes you're so busy giving stuff away, you forget that your topics should still be selling something.
Maximize conversion rates with solo orderflows and independent information products
Solo orderflows maximize conversion rates on a single product. Imagine you are a travel publisher and you offer six books on
Harvard has opted not to use a traditional landing page to sell the Harvard Health Letter.
Instead, the main sales page for the Harvard Health Letter is a minimal transaction page
A special-interest user experience includes multiple platforms: online, offline, and in person; using all three guarantees you the most visibility and the best user satisfaction.
Any website where the users can talk about themselves, or about particular subjects, and where the content is organized by user and subject matter is a variation on the social