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Press Releases

How to Master Twitter Search and Use it to Build Business

This free report from Mequoda Group discusses ways to boost ROI by doing business on Twitter

(Nationwide)—Twitter has something similar to a search engine. It’s a website that is still unknown to many people, both Twitter users and outside observers who aren’t a part of the popular social network.

Search.Twitter.com is the URL address of the Twitter search engine. It can be used to search for a topic, brand, person or anything else and see what is being said on that topic.  
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Email Copywriting Best Practices

This free report from Mequoda Group discusses email copywriting tips every email copywriter, editor or publisher should learn to maximize email conversion rates.

(Nationwide)—Utilizing email copywriting best practices helps email copywriters, editors and publishers maximize email conversion rates and generate more revenue.

Some of these email copywriting best practices are as follows:  
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A Deadly Membership Website Mistake

This free report from Mequoda Group discusses 5 deadly membership website mistakes that should be avoided by online publishers

(Nationwide)—A membership website may appear to be an easy moneymaker for online publishers. Although membership websites can be very profitable, they are websites that require a great deal of forethought and evaluation before they can be created successfully.

Mistakes in membership websites are referred to as ‘deadly’ because they can kill a membership website’s success. However, by taking note of these common mistakes, it can be determined whether or not investing time and money in a membership website is a good idea or not.  
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Community Building with Subscription Websites

This free report from Mequoda Group discusses 14 guidelines and 13 case studies for designing subscription websites

(Nationwide)—Some of the most successful websites let their users generate 99 percent of their content. The websites that can do this become leaders in building communities that draw in users and get them to read and post.

Websites with frequent postings are not only encouraging constant traffic due to fresh content, but they also generate thousands of pages of content. Generally there is a new page created for each topic covered. This massive amount of content and pages helps to drive search engine optimization through the roof.  
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An Online Optimizing Tool for Website Homepage Design

This free report from Mequoda Group discusses essential tips for designing a website homepage and mistakes to avoid in the process

(Nationwide)—It can be difficult to balance between attractive graphic design and quick load time when it comes to websites. Engaging aesthetics are important as they do add feel to websites while creating personal connections with visitors.

However, the load time of a website is also very important. If a website loads too slowly, then it’s likely that visitors will end up navigating away from the page and going to a competitor’s website.  
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What an Email Marketing List Subscriber is Worth

This free report from Mequoda Group a valuable metric for email marketing, methods for building an email marketing list and ways to increase website traffic.

(Nationwide)—Knowing what an email marketing list subscriber is worth is important to the health of any online business. There is a single ratio many email marketers use to figure out the amount of money that can be made from each subscriber while engaging in email marketing.

This ratio is one that will be used often as the size of an email marketing list changes. Ideally, each time this ratio is used the total revenue per subscriber will increase. That’s a hope all online publishers and email marketers have. If you adhere to the Mequoda best practices for online publishing and Internet marketing, then the chances of increasing revenue will be very possible. We have seen results where revenue per subscriber for clients doubled, and even triple, within 12 months.  
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How to Write and SEO a Sales Letter Landing Page

This free report from Mequoda Group discusses tips on successful methods for SEO copywriting

(Nationwide)—The ultimate goal in SEO copywriting, regardless if it’s for a sales letter landing page, an article page or a topic page, is to choose and include the right keywords, attract targeted website traffic and optimize the page to ensure it gets found within search engines.

In order to decide on relevant keywords to focus on, the Google Keyword Tool should be consulted. It will show the search volume of the specific keywords while giving suggestions of additional related keywords.  
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Ways of Increasing Website Traffic and How to Use Internal Links to Increase Google Page Rank

This free report from Mequoda Group discusses 33 ways of increasing website traffic and building email marketing lists.

(Nationwide)—Linking to pages within your site is a good way of defining the pages you own. By doing so you, publishers are telling Google which pages are considered to be priority within a website.

While deciding on which pages to link to, consider all the pages within a website. The best pages to link to are ones that have proper conversion architecture and can either produce a new email marketing list subscriber, a lead or a sale.  
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Utilizing a Keyword Strategy for Online Publishing

This free report from Mequoda Group discusses strategies for online publishing that can help develop multiplatform brands

(Nationwide)—These are a few questions to ask when working on a keyword strategy. For instance, what are people searching for online that your product or service will help them answer? To understand to the fullest what people are searching for and where you can fit in with the competition, it’s important to do keyword research.

There are a few different methods online publishers can use to determine keyword popularity, competition and strategy.  
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A Landing Page Guideline

This free handbook from Mequoda Group discusses how to create landing pages that successfully engage users and sell content

(Nationwide)—It’s hard for great products to stand on their own or sell themselves. They often times need a story that heightens the desire for the product and prompts a purchase decision.

To create a compelling story, start by picturing an ideal customer; someone who is a member of the audience that is being catered to. Write directly for this person as if speaking to him or her in person.  
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12 Free Landing Page Templates

This free report from Mequoda Group discusses 12 landing page templates and how to maximize Internet marketing conversion rates by using the correct one

(Nationwide)—Many pages of a website are landing pages. If users are coming to a website via search engines or via targeted traffic, they are “landing” on the website through any number of pages.

Landing pages are necessary components of your entire online marketing strategy. For online publishers and Internet marketers, a landing page should be looked at as any webpage that begins a transaction or relationship.  
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Two Tips on Mobile Usability Testing

This free report from Mequoda Group discusses tips on mobile publishing strategies for usability, design and content distribution

(Nationwide)—For online publishers, mobile page views and clicks can mean more revenue. For online retailers, mobile ecommerce is emerging for smart phones and portable devices like netbooks and tablets.

Mobile is a hot topic. New technology is being created and purchased by users who thrive on the advancements. Online advertising is everywhere, and focusing specific content towards your audience can help create stronger relationships with those always on the go.  
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A Best Practice on Landing Page Optimization

This free report from Mequoda Group discusses eight steps landing pages that maximize email conversion rates

(Nationwide)—The Internet has changed traditional journalism. Nowadays writers are responsible for creating and marketing their work when placed on the Internet. Writing the copy for a rapid conversion landing page is no exception.

To engage in proper landing page optimization for a free report’s landing page, it’s important to start with a keyword analysis. This is an exercise in determining what your audience is interested in and what they search for.  
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Three Types of Online Businesses for Content Marketing

This free report from Mequoda Group discusses how the content marketing strategy can help sell digital content

(Nationwide)—The time of content marketing is now here. With content marketing comes three types of websites that can utilize a content marketing strategy. These include:

Website type #1: Online Publishing: This type of website is used to bring content to an online audience. Online publishing websites involve the creation and publishing of content and the creation of webpages to house that content. In order to grow the audience of an online publication, publishers use blogs, web pages, email, PDFs, podcasts, video, RSS feeds and other digital media content.  
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An Email Newsletter Best Practice

This free report from Mequoda Group discusses 40 tips for creating successful email newsletters

(Nationwide)—Publishers of email newsletters surely want their content to be read. Two of the most important components of all email correspondence is the subject line and the “from” line.

The following tips will help online publishers create the most effective email newsletters by focusing on the subject line and the “from” line. These tips include:  
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Using Sponsorships as an Internet Business Model

This free report from Mequoda Group discusses how selling sponsorships can be used as one Internet Business Model that’ll help develop your online media business

(Nationwide)—Multi-faceted sponsorship opportunities are valuable commodities for online publishers. For instance, if a publisher has a core of editorial topics, they can potentially sell sponsorships for each individual topic.

The best way to approach this is to offer complete exclusivity on any of the given topic pages. The sponsorship package may include promotion on the leaderboard, a large ad box, a medium ad box and a skyscraper advertisement.  
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Tips on How to Optimize Online Press Releases

This free report from Mequoda Group discusses how online PR is a way of gaining visibility from online communities

(Nationwide)—Online PR can help reach a big, direct audience online that is interested in the topics covered. Successful online PR has to be very focused. It needs to be designed specifically for the news being promoted and it should contain specific keywords that people are searching for. If it does not involve these two important components, chances are that the press release will not be picked up by search engines or seen by a large audience.

To begin engaging in online PR campaigns, start by creating a press release. Make the release between 250 and 400 words and newsworthy.  
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A Key Component to Editorial Management

This free report from Mequoda Group discusses ways to properly engage in editorial management for online publishers

(Nationwide)—Successful online publishers include different types of emails into their editorial strategy. For instance, an editorial calendar created by a successful online publisher may dictate that an editorial email is sent five days each week, a promotional email sent twice per week and a week in review sent each week.

The days and times of these email campaigns should stay consistent from one week to the next. This way, audience members who rely on the content will be able to rest comfortably knowing that it is released at the same time each week.  
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SEO Campaign Management and Free Reports

This free report from Mequoda Group discusses how to build free reports, promote them and use them to convert visitors into email newsletter subscribers

(Nationwide)—Creating a free report, setting up a rapid conversion landing page for the free report and promoting it is a great way to build your email newsletter subscriber database.

Free reports are a big part of SEO campaign management because the information in the report is what will intrigue visitors. They will then need to enter their name and email address to receive the free report. You can use that contact information for future correspondence involving editorial content and related products.  
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Social Media Strategy Lesson for Online Publishers Using Twitter

This free report from Mequoda Group discusses marketing tips you can use to boost ROI by doing business on Twitter

(Nationwide)—Online publishers need to be careful when using Twitter as a marketing device. Becoming too promotional and not being social enough can become an issue.

Branding on Twitter is an important part in using the social media platform. We originally branded our Twitter feed 100% as Mequoda Daily. Doing this does not help in growing an audience since Mequoda Daily sounds like a publication and many members of Twitter may automatically assume that we were only going to promote ourselves.  
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Free Email Copywriting Tips

This free report from Mequoda Group discusses tips for better email copywriting that will maximize email conversion rates

(Nationwide)—Email is a major way online publishers generate revenue online. Studies have shown that most people decide whether or not to open an email by quickly glancing at the subject line and the sender’s name. In order for publishers to generate the potential revenue that’s available through email marketing lists, they need to get their email delivered, opened, read and converted.

Email copywriting is a factor in whether or not an email is opened, read and acted upon. Listed below are three tips for consumer email copywriting:  
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When To Develop a Membership Website

This free report from Mequoda Group discusses membership websites, which can be a revenue-generating tool for online publishers

(Nationwide)—A membership website is an online information product. In order for users to access the information found behind the gated site, they need to register and pay whatever fee is associated. Users often times become members of membership websites because they contain an excessive amount of content that is typically updated regularly. For users interested in the content, it’s like being able to access an online library 24 hours a day, seven days a week.

A membership website would be a good product to create when publishers have an excess of content. This content may come from an associated print publication, newsletters, books, back-issues, or simply content that never reached the audience.  
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Strategic Intent for Subscription Websites

This free report from Mequoda Group discusses 14 guidelines for subscription website design

(Nationwide)—A website that meets the goals of both the users and the publisher is said to have a strong strategic intent. Users typically have one goal: to answer a question they have or fulfill a need of theirs. Information or products can usually help them achieve the goal.

For publishers, there is usually a combination of three goals: generating ad revenue, selling products and building an email marketing lists.  
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Three Website Design Mistakes to Avoid

This free report on website design guidelines from Mequoda Group will teach you mistakes to avoid while creating a website and best practices to utilize

(Nationwide)—A poorly designed website will discourage visitors and often spur them to leave the page and never return. It is very important to make a good first impression to users because it may be the only chance you get.

The following three website design mistakes should be known to anyone building a website. Acknowledging these mistakes will stop website designers from falling into the wrong traps.  
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Ways to Increase Website Traffic to Free Products

This free report from Mequoda Group discusses how increase website traffic to free products through inbound links from other websites.

(Nationwide)—Inbound links are a major way of getting a free product on page-one in Google. Next to search engine optimization, there isn’t anything more important in the line of organic marketing.

The following tips will help increase website traffic to free products. They include:  
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