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Tag: internet marketing

Internet marketing is the process of using the Internet to promote and assist in the sales of goods and services. Email marketing, search engine optimization (both paid and organic), online press release distribution, and social media are all used for Internet marketing.

30 Great Sources for Magazine Trends

We aim to be one of the best sources for magazine trends online, but we do it with a whole lot of help from our brothers and sisters in the industry.

Below we’ve compiled a list of the best portals, the best influencers, and the best reports on magazine trends available online. If you have more to add, please share your favorites with us in the comments.

8 Niche Publishing Thought Leaders You Should Follow

There was a time when investors were shying away from publishing media because “journalism” is “expensive” and user-generated content is “cheap”.

But as the world changes tides and begins to preach the quality over quantity sermon, investors have begun to appreciate journalism again. It reaches specific audiences. Now, who else do we know who creates that kind of content? Why, it’s the niche publishers Mequoda has always served! Imagine!

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The Subscription Marketing & Publishing Intensive Program Guide

At Mequoda, we believe all publishers can prosper in the digital environment. Join us in Boston for our next Mequoda Subscription Marketing & Publishing Intensive and learn the latest best practices in audience development and content development, distribution, promotion and measurement.

Why Every Multiplatform Publisher Should Outsource Strategy, Technology, and Analytics

How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs
 

Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to focus on product management and channel management, while knowing what to outsource. Knowing what functionality to push outside to dedicated specialists who won’t be able to find

Subscription Marketing: The More Things Change, the More They Stay the Same

As long as you’re selling to humans, you can’t go wrong with classic strategies. The more I read and write about the future of magazines and subscription marketing, the more I realize that the Internet continues to create a sea change for the magazine industry. When I learned the trade, I was learning what the publishing generation before me had learned, and the generation before that.

Mequoda Announces the Arrival of Bill Dugan as Newest Chief Strategy Officer

This certified Mequoda Master will step into Ed Coburn’s shoes
We’ve come a very long way since 2013.

Back in the day, Mequoda was a modest 15-person organization, with one lead consultant – that would be me – and a single team working with that consultant. Today, in 2016, we’ve tripled in size, with 40-plus team members,

A Quick Way to Eyeball Your Magazine Competition

What if you want to learn a little more about your magazine competition? You can’t just go up to them and ask. I mean, maybe you’ll bump into their marketing director at a conference (::cough:: this happens all the time at our Digital Publishing & Marketing Intensive ::cough::) but in most cases when you’re comparing your publication to a competitor, you’re in the dark.

Work in the dark no more. Estimating your magazine competition’s online revenue is easier than you think and requires only four easy-to-find figures.

10 Types of Landing Pages and Knowing When to Use Them

The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve.

How to Hire a Multiplatform Internet Marketing Company to Help Grow Your Online Business

If you’re reading this post, you’re probably looking for an Internet marketing company, agency or consultant to help with your Internet marketing strategy and execution.

Internet marketing is easy to do and hard to master.

Internet marketing companies come in all shapes and sizes. If you’re shopping for one, it’s important to find an Internet marketing company that’s a good match for your organization. What makes an Internet marketing company a good match for you?

How An Internet Marketing Services Agency Could Catapult Your Multiplatform Publishing Capacity

Whether you’re outsourcing your Internet marketing services or building an internal Internet marketing services department, these 11 content marketing job functions are key

I’ve been running marketing services departments and companies for the better part of 30 years. Mequoda Group is an independent co-operative Internet marketing services company that currently supports 20+ client organizations. The most common marketing system configuration we’re supporting is a daily portal or blog at the core with one or more subscription websites, and an online store that sells books and videos. Our organization doesn’t produce any of the original premium content, but we do produce a lot of the affinity content that is used for audience development including white papers, blog posts, and social media. We also produce and analyze the email newsletters, email promotions, and landing pages that are used to generate revenue.

10 Top Multiplatform Publishing Posts of 2015

Our most-read multiplatform publishing posts of 2015 reveal a desire for better understanding of sponsorships, organization and cross-platform development
This year we’ve tackled everything from online advertising models, content recycling and building better multiplatform publishing teams in our Multiplatform Publishing Strategy articles. However, there are a few that have consistently been our highest read, commented on,

The Multiplatform Publishing Strategy Handbook

Claim your FREE digital copy of our Multiplatform Publishing Strategy Handbook: 60 Digital Publishing Secrets for Making Millions Online now.

Proven Organic Audience Development Secrets Revealed in New Free Handbook

March 14, 2014 – BOSTON — A complete, painstakingly documented handbook on audience development for Internet publishers has just been released. The 260-page handbook, Organic Audience Development Strategy: 68 Audience Development Strategies for Building a Robust Audience Development Plan, was written by Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group.

Content Marketing for Digital Publishing Consultants

“So what exactly does Mequoda Group do for a living?” people ask us.

I have been involved in Internet marketing and publishing since 1995, when I was running an agency called Blue Dolphin Direct—primarily a print direct marketing and editorial consulting firm for a variety of magazine and newsletter clients. It was during that time when the folks at ComputerWorld had the revolutionary idea that we could sell subscriptions to their print magazine via the Internet. The program took about eight months to develop and was successful, in that we were able to sell print subs at a cost per order of about $65—a little below their average cost per order via direct mail. And that was the beginning of our journey.

Complete Guide to Subscription Website Publishing Is Now Available Free

January 31, 2014 – BOSTON — Subscription website publishing is one of the hottest entrepreneurial ventures on the Internet, both for novices and for legacy publishers struggling to make the leap from print in a digital age.

Proven Digital Magazine Publishing Secrets Revealed in New Free Handbook

January 10, 2014 – BOSTON — Following the recent release of his new Multiplatform Publishing Strategy handbook, Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group, has just published his second free handbook, Digital Magazine Publishing: Digital Publishing Tips for Creating Digital Magazines in a Tablet Magazine Publishing World.

Mequoda Releases New Multiplatform Publishing Strategy Handbook

Don Nicholas, who has spent 30 years as a publisher and consultant in the magazine publishing industry, has released a free 100-page handbook titled Multiplatform Publishing Strategy as a followup to his 10-year-old book, Internet Marketing Strategy for Publishers. “Ten years and one tablet revolution later, my newest professional goal is simple: To help each and every publisher successfully cross the new digital divide,” says Nicholas.

Mequoda Weekly: April 29nd, 2013 – May 3, 2013

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Mequoda Weekly: April 22nd, 2013 – April 26th, 2013

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Mequoda Weekly: April 15th, 2013 – April 19th, 2013

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Mequoda Weekly: April 8th, 2013 – April 12th, 2013

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Subscription Website Publishing Proves Its Worth

The New Yorker shows that it’s not only the wave of the future, but can also remedy the sins of the past. Take a trip with me today to the Big Apple, home of The New Yorker magazine. This venerable publication, like everyone else in the industry, has struggled in the Internet era with declining ad sales and even more recently, with consumer disdain for print media.

Mequoda Weekly: April 1st, 2013 – April 5th, 2013

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Mequoda Weekly: March 25th, 2013 – March 29th, 2013

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Mequoda Weekly: March 18th, 2013 – March 22nd, 2013

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Creative Landing Pages are About More than Fancy Design

Stay focused, be quick, and write well
The other day my husband had to fetch a magnifying glass to read what was printed on a box of gourmet chocolate milk mix.

It was in tiny, light brown type on a dark brown background.

Mequoda Weekly: March 11th, 2013 – March 15th, 2013

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Digital Magazine Publishing Software for Distribution

Three issues on the functionality and design of digital magazines

There’s been a tremendous amount of speculation on what the perfect digital magazine might be and where the future of digital publishing is headed.

While others pontificate, we have projects brewing. The focus is not to produce a digital magazine itself, but to produce the digital magazine subscription website where we believe the digital magazine will be ultimately housed. It will be the nexus between client and server relationships.

Mequoda Weekly: March 4th, 2013 – March 8th, 2013

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Mequoda Weekly: February 25th, 2013 – March 1st, 2013

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Creating Good Blog Names is as Simple as Picking the Best Keyword Phrase

Best blog names contain a keyword phrase

One of the huge advantages of creating a new portal brand is having the chance to pick the name with SEO in mind.

This is our absolute favorite strategy for naming blogs and portals. In this principle strategy for choosing the best blog name we take your uber phrase and put the word “daily” behind it.

Mequoda Weekly: February 18th, 2013 – February 22nd, 2013

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Organic Marketing Consulting 101

These 10 organic marketing programs are perhaps the best organic marketing definitions

Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven to increase traffic and get your message out with paying for it.

Content Marketing Strategy

A proven roadmap to Internet publishing success, in 90 minutes

Stop guessing: Learn the Mequoda strategies that have earned millions for others

Mequoda Weekly: February 11th, 2013 – February 15th, 2013

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Mequoda Weekly: February 4th, 2013 – February 8th, 2013

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Mequoda Weekly: January 28th, 2013 – February 1st, 2013

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Can Digital Publishing Solve Your Revenue Problems? I Say YES.

Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and user-friendly Mequoda Method for digital publishing success in our three-day Internet Marketing Intensive, the definitive training course in publishing and marketing content online.

Mequoda Weekly: January 21st, 2013 – January 25th, 2013

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Mequoda Weekly: January 14th, 2013 – January 18th, 2013

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Search Engine Marketing Consulting: Finding Mr. Right

When it comes to SEM, publishers are very, very special

There are literally hundreds of individuals and companies on the Internet who call themselves a search engine marketing consulting firm. One such firm even promises to get you ranked in the first four spots in Google search results without a website – using YouTube and custom-made videos instead. (It’s an interesting proposition: When Google is taken out of the mix, YouTube is actually the second largest search engine today.)

Of course, you might ask yourself, when you’re looking for the perfect search engine marketing consulting firm: If that company isn’t on Page 1 of Google results, how can they promise that they’ll get me there?

Mequoda Weekly: January 7th, 2013 – January 11th, 2013

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Now Available: Landing Page Inspiration

Look no further than these 11 examples to make your landing pages wildly successful

Whether you’re selling a product or hoping to trade a free report for an email address, your landing page is where you lay it all on the line. Badly written copy, sloppy formatting and lackluster layout lead to death on a page.

But there’s hope for even the newest landing page amateur. Pay scrupulous attention to certain best practices, and you’ll be rolling in dough (or email addresses) in no time.

Mequoda Weekly: December 31st, 2012 – January 4th, 2013

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Learn How to Make Millions with a Content-Driven Website

You may never be Rupert Murdoch.

But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet by attending Mequoda’s Internet Marketing Intensive this January in New York City.

How to Increase Online Publishing Revenues … Exponentially

Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.

Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. Mequoda’s Internet Marketing Intensive has guided some of the oldest and most respected publishing companies in the world including Meredith, Rodale, Interweave and more, in growing a single-digit percentage of their revenue from online sources to earning 20%, 30%, 40% of their revenues digitally. And because the demand for digital products is growing exponentially, so will their revenues.

Will yours?

My Top 12 Articles of 2012

I want to usher in 2013 by sharing some of my top articles from this past year. Each of these articles received a favorable amount of social interaction, so in case you missed them, here are my top 12 articles of 2012.

Mequoda Weekly: December 24th, 2012 – December 28th, 2012

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Mequoda Weekly: December 17th, 2012 – December 21st, 2012

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