A Tip for Actively Building Your Email Lists

Sometimes you have to reach out and touch your audience members. Not literally, of course, but not everyone will be actively looking for your content, even if your core content is ideal to them.

If you want to get these types of people on your email marketing list, you may have to go after them, and this tip may help you do just that.

Start by visiting the Technorati website. Technorati is a “real-time search for user-generated media (including weblogs) by tag or keyword.”

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Here you can search for the topics you cover. Any blogs that appear in your search query should be:

-Commented on when possible. Fill in added content where applicable.
-Noted for future correspondence. Perhaps you can develop a relationship with the blogger or bloggers that appear to have dedicated readerships. Guest blogging or cross-promotion opportunities may arise.

Have you already given Technorati a try? I’d love to hear about your experiences in the comments section below.


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