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Tag: blogging

How to Start an Online Magazine With These Five Strategies

Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.

These differences range from the obvious – a comparison with print products, for instance, is pretty straightforward – to the more nuanced: say, discerning an online magazine from a digital magazine. What could possibly separate the two other than terminology?!

The 10 Best Content Marketing Podcasts for Editors and Magazine Marketers

How to become a better content marketer, editor, and writer by listening to these content marketing podcasts

The first time I knew people listened to podcasts in their free time was back in 2007-ish when I went to an event called PodCamp, and while it wasn’t solely focused on podcasting, there was an abundance of fans

36 Ways to Boost Magazine Circulation

36 ways to build your Internet audience, revenue and profits while building your magazine circulation
There are five different ways to build a magazine audience. You can use free subscription offers, use efficient call to action placements, use time-tested brand-building techniques, email-building techniques and other types of traffic drivers.
Consider the offer
The offer is the most important

7 Audience Development Resolutions for 2017

Intent, alignment, and engagement take the stage in 2017 for audience development professionals

I don’t know about you, but I’m eager to see how audience development changes in 2017. Over the last year I’ve seen content marketers in particular get aggressive with link building again. Not just through spam commenting (boo!) but also guest blogging (yay!)

Does a Digital Replica of Your Magazine Cut it?

As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in what I consider the second phase of mobile publishing development – the technology is dependable, early jumpers are releasing their all-new versions upgraded from their 2010 efforts, and standards for what consumers are willing to pay for are establishing themselves.

Syndication: An Audience Development Strategy Used Carefully

When syndication is used for audience development, magazine publishers should be wary of duplicate content
Publishers have a long history of building audiences around specific topics, or niches. But the internet economy changed the audience development model significantly. Many of the traditional practices still work, but the digital economy requires a more expansive, and agile, approach

Swiftype Aims to Be Publisher Technology Choice

To paraphrase Steve Miller, publisher technology keeps on slippin’, slippin’, slippin’ into the future. Could be your content management system, your app, your digital advertising: There’s little time to rest on your laurels after each and every advance.

Anytime a vendor or service exec has some free advice to share with publishers, even if they have a marketing strategy in mind, we pay attention. Today, it’s a search engine CEO. We also have some news to relay on ad blocking, Google AMP, Medium’s latest move, and more, all from our friends at MediaPost.com. Let’s take a look!

Are You a Digital Magazine Publisher? Do You Want to Be?

Here at Mequoda, we will make you into a digital magazine publisher, and if you’re already a digital magazine publisher, we’ll make you into a better one.

All of what you’re about to read is advice we not only believe in, but advice we’ve given freely in the past. But sometimes it’s good to hear it from other sources. How many times have to told your significant other or child something, only for it to fall on deaf ears until a friend or peer says the same thing? Then, it’s suddenly Eureka! material.

But, hey, whatever it takes. We’re happy to have some reinforcement out there when it comes to content distribution, social media strategy, editorial planning, and publisher data.

3 Email Subject Line Formulas Proven To Increase Open Rates

Getting your emails opened is the most crucial part of email copywriting

A couple of weeks ago, we recieved tons of great feedback, retweets and love for an article we wrote called 4 Email Subject Lines That Are Proven to Get Opened. In the article, I used MailChimp’s subject line suggester to test some of our favorite email subject line formulas against the tool.

We learned that “how to make” has the highest conversion rates of all the “how to” subject lines. We also learned that the word “why” has an incredibly great open rate in general, but using “5 reasons why” is practically guarantee to get you an open.

Today I decided I was going to try and test some of the subject lines that have come into my email inbox recently. By testing them with Mailchimp, we can see how the publisher would be able to increase their open rates.

Republishing Content the Right Way

Recently, media site The Verge hired a position for someone who will basically take some of their content and republish it on other user-generated publishing platforms like Medium and LinkedIn Pulse.

If you’re a SEO-savvy publisher, you’re probably thinking, “what are they, crazy? Have they lost their darn marbles?”

Well, truthfully, Verge aren’t exactly getting eyeballs based on SEO anyway— they’re a news site (ie: they work harder for the same eyeballs as evergreen publishers……oh, burn.)

28 Creative Ideas for Blog Posts [+ Video]

If you find the concept of blogging several times a day exhausting, join the club. However the one thing that publishers have over any other type of content-creators is an endless supply of content that can be re-mixed and re-purposed into new, evergreen blog posts. These 28 ideas for blog posts should get your motor running!

7 Content Marketing Resources for Mastering Advertorials

Content marketing is more than advertorials, but they’re certainly a big part.
When you think of content marketing, you probably think of blogging. Blogging is certainly a big part of content marketing (hence the word “content”) however there’s more to it than that.

First of all, in order to turn content into marketing, your content must be

3 Must-Read Ideas for Spicing Up Your Editorial Schedule

Creating a robust editorial schedule for your blog isn’t only about making sure that your categories are getting published in regularly. It’s also not about fulfilling the need of all the different types of readers that come to your site. And it’s not even just about writing quality content.

Your editorial schedule is where you have the opportunity to organize all of the content you will produce for the next pre-determined amount of time. It could be a week, but more likely it’s about a month, or a quarter.

How to Analyze Your Referring Website Analytics + 7 Steps for Using them

There’s a lot to learn in Google Analytics, but unless you’re a business analyst or marketing manager, you probably don’t need to know all of them.

However, one set of metrics that every user of any capacity should know are your referring website analytics. Referring websites are those who are linking to you and sending you traffic. Referring traffic is comprised of visitors that find those links to your site and click on them.

A Childhood Ambition Achieved, a New Platform Added to my Career

Mequoda Gold Members and every reader of this blog know me as a publishing consultant, journalist and blogger. Now I’m thrilled to introduce to you: Don Nicholas, novelist.

No, it’s not a mid-life crisis, and I haven’t been stolen by aliens. It’s actually a return to my earliest love (sorry, Gail), and the realization of a lifelong dream.

Here’s how it all happened.

Evergreen Content: Seven Tips From Ad Age

In what is likely a good example of it, Ad Age recently ran a piece on producing evergreen content, providing tips and a “quick checklist” toward attracting better visitors and advertisers through stronger search and social. Mequoda Members have long known about the benefits of refurbished and repurposed articles, and it’s always good to get another take.

Publisher Emails Hitting Their Targets

As Mequoda members know, email newsletters, despite pronouncements about their demise, are still strong performers for publishers, David Carr writes in his New York Times Media Equation column.

Williams’ Medium Relaunches Matter

Solidifying its status as a publisher to be reckoned with, Ev William’s long-form portal Medium has relaunched Matter, a digital magazine focusing on “in-depth journalism about the ideas that are shaping our future.”

DailyWorth Goes Native, Platform

DailyWorth, a publisher focused on finance news and advice for women, is taking the Forbes approach to content.

The newsletter started by Amanda Steinberg in 2009 and now 850,000 subscribers strong is combining native ads and a contributor-based platform model, Digiday reports.

“Under its first CEO, Patrick Williams, DailyWorth is looking for half of its revenue to come

14 Burning Questions from the May 2014 Mequoda Intensive

Last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed multiplatform publishing, digital magazines, audience development and subscription website best practices at length. During these sessions, we gathered some of the best burning questions from our attendees.

Four Audience Development Best Practices from the May 2014 Mequoda Intensive

Last week at the Mequoda Intensive, we had some pretty lively discussions about audience development both in-session and during breaks. Some of the most pressing questions involved Facebook, who we discovered had taken a sledgehammer to the visibility of publishers in the audience during the week of the conference for no reason at all. Now, like Google, Facebook is keeping us all on our toes with their algorithm and how they choose to tweak it.

Mequoda’s Top 10 Multiplatform Publishing Posts

Multiplatform publishing focuses on three main types of content: online, offline and live. More specifically, websites, email, magazines, video, books and events.

Our most popular multiplatform publishing articles covered the spectrum of producing white papers, to publishing on different tablets, to publishing blogs, video, websites and creative ads.

Say It With Less Jargon: Adjusting Website Reading Level to Your True Audience

If you want to know one of the reasons why print has been uprooted by the web, blame readability.

Ever since we’ve been publishing magazines, newspapers and newsletters, the jargon and over-complication of simple sentences for artistic value has been out of hand.

Case in point. That sentence was written at a 16th grade level, when I could have said, “Publishers have been over-complicating simple sentences for a long time.” And that sentence was written at a 10th grade level. “Publishers have been writing too many words to explain simple problems for too long” brings it down to an 8.

What Can Prison Teach You About Audience Development

Recruitment Advisor has posted a fun article about the audience development campaign that’s underway for the newspaper at the San Quentin correctional facility.

What Matt Cutts Taught Us About Guest Blogging for SEO

Yesterday I read Matt Cutts’ new blog post—The decay and fall of guest blogging for SEO—that craftily puts guest blogging to bed, without truly banishing it forever. I know that many of our clients guest blog, so I wanted to just clear up how his response applies to you, the legacy publisher.

What is Guest Posting Good For Now that Matt Cutts Says No?

Matt Cutts, head of web spam at Google, published a post on his personal blog that pretty much says if you’re using guest blogging for SEO purposes, you’re a black hat. Cutts writes, “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because

Top 10 Multiplatform Publishing Strategy Posts of 2013

This year we published more than two-hundred new articles about multiplatform publishing, digital magazines, audience development and subscription websites.

Out of those 200 articles, there were ten multiplatform publishing articles that were read the most.

Multiplatform publishing focuses on three main types of content: online, offline and live.

Natural Health Advisory’s Subscription Website Sees 160% Growth

One of the most revolutionary things about the Internet for the publishing industry is that it has allowed people who might never have had access to an audience to become publishers and distribute content that they feel passionate about to a global audience.

The World’s Most Interesting Paywall?

In one of the most interesting paywall experiments we’ve ever seen, there’s a new article on what The Sun is up to.

“The company is launching a new digital subscription package today that turns their online website into a Paywall, where you have to take out a membership to read their articles. What is very exciting, is how the Sun is taking a departure from the standard way news companies make money online and doing some fairly innovative things.”

The Tablet: Key to Your Online Empire, Not Just Your Digital Magazine

With all the talk about tablets and digital magazines these days, it’s tempting to think of the desktop or laptop, and the website you worked so hard to establish back when those were your only options for publishing on the Internet, as buggy whips – soon to be obsolete.

After all, our 2013 Mequoda Tablet Study found that a full 55% of respondents own or have access to a tablet. Yes, that means you’d better be building a digital edition of your publication.

Mequoda Weekly: May 13, 2013 – May 17, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

How the iPad is Saving the Publishing Industry

Anyone who doubts that the iPad is the most important media-related technological innovation in all of human history should re-read those dates. And the exciting thing for those of us who live and breathe magazines is that we get to live through it!

41 Ways to Build Email Circulation Forever [+ Video]

You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you

Saving TIME Magazine: or, the Future of All of Us

Digital magazines can thrive, but they can’t be Yahoo

On March 3, 1923, TIME magazine was born. It was what most publications were in that era: an aggregator, dedicated to rewriting the news from around the world in pithy, pointed nuggets. To their prospective financiers, founders Henry Luce and Briton Hadden boasted that the average reader could get through an entire issue in 30 minutes.

Can Digital Publishing Solve Your Revenue Problems? I Say YES.

Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and user-friendly Mequoda Method for digital publishing success in our three-day Internet Marketing Intensive, the definitive training course in publishing and marketing content online.

Search Engine Marketing Consulting: Finding Mr. Right

When it comes to SEM, publishers are very, very special

There are literally hundreds of individuals and companies on the Internet who call themselves a search engine marketing consulting firm. One such firm even promises to get you ranked in the first four spots in Google search results without a website – using YouTube and custom-made videos instead. (It’s an interesting proposition: When Google is taken out of the mix, YouTube is actually the second largest search engine today.)

Of course, you might ask yourself, when you’re looking for the perfect search engine marketing consulting firm: If that company isn’t on Page 1 of Google results, how can they promise that they’ll get me there?

Learn How to Make Millions with a Content-Driven Website

You may never be Rupert Murdoch.

But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet by attending Mequoda’s Internet Marketing Intensive this January in New York City.

How to Increase Online Publishing Revenues … Exponentially

Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.

Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. Mequoda’s Internet Marketing Intensive has guided some of the oldest and most respected publishing companies in the world including Meredith, Rodale, Interweave and more, in growing a single-digit percentage of their revenue from online sources to earning 20%, 30%, 40% of their revenues digitally. And because the demand for digital products is growing exponentially, so will their revenues.

Will yours?

Digital Content Marketing Trends for 2013

Digital content marketing drives surge in digital product sales for publishers

While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are being impacted like the publishers of books, magazines, newsletters and videos.

The Holistic Approach to Digital Publishing

The Internet Marketing Intensive is characterized by the comprehension of its parts

The Internet Marketing Intensive is a holistic program. It’s designed to take all things digital, and put them in the context of your overall digital publishing strategy. This program isn’t a tactics course; it’s a strategy program.

If you must meet the needs of current digital marketing and publishing best practices…

A “Perfect” On-Page SEO Template for Blogs

A step-by-step guide to on-page SEO that will boost rankings and site traffic

Publishers are no strangers to search engine optimization, although it’s important to know that there are several dimensions of optimization, and they’re all necessary to get the most residual traffic from your most popular posts. For example, on-page SEO refers to the copy elements of the page – the words that are read by Google’s spiders. However, there’s also the website architecture portion – the code, plugins and other elements that make sure that all your great, optimized copy is getting read in the right places.

Once your architecture is in place, your day-to-day focus will be on-page SEO. So many editors get confused by the whats and the wheres of this process, but it’s actually much more simple than you’d expect.

3 Components to Building an Online Community

Having an active community is the first step in developing an audience.

The larger the community you have, the quicker your audience will grow.

The community consists of contributors who associate with your content. They will be active with your brand, from spreading your content to creating content for you.

Ed Coburn to Lead Mequoda Advisory Board

It’s with great excitement that I announce that my friend and colleague, Ed Coburn, will be joining Mequoda Group as Executive Director of our reconstituted Mequoda Advisory Board. As many of you know, Ed is publishing director for Harvard Medical School, past president of the Specialized Information Publishers Association, and an active director of numerous nonprofit organizations. Ed is also a close personal friend and someone I’ve come to rely on for good management advice. For a number of years, we’ve attempted to create a member organization inside Mequoda Group that could provide guidance to our executive team and mutual support for each other. While I think we’ve met with some success, I think we can do much better.

5 Simple Ways to Make Editorial Management Easier

Your editorial guide to making work days a little shorter

So you’re the new editor of a daily online blog, takes with editorial and audience development responsibilities. You might be posting five to 20 or more new blogs per week. Since online editors are the new online marketers, you’re probably tasked with a few other things too, like writing landing pages, email newsletters and anything that requires great writing.

So how can one person manage all of this content? I can tell you from experience that it’s not easy, but these five simple steps should at least make your day a little less hectic.

Week in Review: August 27th, 2012 – August 31st, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Using Many Platforms for Digital Publishing Success

More is better, but only when it benefits publisher and audience member

Earlier this year, social media integration in email was only used in about a third of small and medium-sized companies, according to GetResponse. Can you imagine that? Two thirds of those businesses were not taking advantage of cross promotion opportunities. Many of these companies had social media presence, but didn’t leverage it through email campaigns.

Audience Development Needs to Focus on Tablets

Audience development is perhaps the most important skill digital publishers need to understand

Publishers are making great strides to get their digital magazine publishing up to par by offering single issues and digital subscriptions. And although this is a positive direction to go in, they may be missing some of the most crucial parts of their digital strategy.

SEO Tips & Advice for Bloggers

Today we’re focusing on SEO tips specifically for bloggers. To have a successful blog you need to maximize your traffic. This is usually done by having as much new content as possible, after all people will be looking at your blog to find new content, not to look at the same stuff they’ve already seen. To make things simple, content drives traffic.

Below we have a few tips from top bloggers on how to improve blog SEO in order to produce maximum amounts of traffic.

5 Tips for Publishers Turning to Blogs

From print publishing to digital magazine publishing, a blog can be hard to start with a good strategy behind it

Some publishers are only familiar with providing content. They don’t necessarily understand how to share content in a blog that’s open to the entire Internet in hopes of building a robust audience.

To facilitate the creation of an audience development blog, here are five suggestions for providing content and interacting with your audience.

SMO Tips & Advice From Top Bloggers

Today’s we have some tips and advice from top bloggers on how to improve your company’s SMO.