Some businesses have social media marketers, and others have social media rockstars. If you have a rockstar, you know it, they know, and you probably don’t have any trouble on the traffic-driving end of things other than cooking up new ideas. However, if you’re a marketer or editor who’s leaving social media as a side project, maybe it’s for a reason.
If you’ve already started with social media or are considering making your accounts more than automated robots, go through this checklist to decide if you have enough of a foundation to solicit followers and fans:
- Do you have enough content to push on a daily basis? At least one post?
- Are you willing to make friends with your competitors and new partners and share their content in the hope that they’ll share yours?
- Have you made a list of people you know, who will be your starting base of fans and followers?
- Do you have other goals for social media other than pushing content?
- Do you have time to manage several social media accounts?
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The biggest complaint from most companies is that there isn’t enough time in the day to add one more to-do to their list. This is absolutely true. Editors were first faced with adapting to the web for their content. Then they had to think about search engine optimization. Now they have to learn social media and share their content too? Isn’t a raise in order?
Probably, yes. But that’s not for us to decide. If you’re ready to really iron out the details of your social media campaigns, let’s have a chat. If you have interest in taking any of our one-on-one Mequoda Master Class programs, please contact Kim Mateus via email or by phone at 401-293-0401 for more information.