Similar to email, the words used in your social media communications need to resonate with your audience members. If they are too gimmicky, or filled with sales rhetoric, you may not be able to generate significant web traffic from your social media efforts.
What words get you to click? Since social media has become focused on personal relationships, the references to this seem to work well. For instance, writing to a person with their name or with the word “you” seems to get clicks. It makes the readers think the content is specifically catered to them.
It also seems that being polite in an often times uncivilized digital environment helps. The word “please” is frequently retweeted amongst Twitter users.
The information I’m citing in this article comes from Inbound Marketing Agents, who have compiled a list of the top twenty words that lead to social media success on Twitter. If you want more retweets, try using some of these words.
Here are the top ten words on their list:
Check out the original article for the complete list.