Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, content, and reputation. In some cases, engagement is even
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
One time I wrote a great post that drove 5,000 unique visitors per month to a site. Then the publisher broke the link during a yearly upgrade and Google dropped
The best audience development strategies meet an audience where they want to be met. Today we are looking at the expansion of some audience development strategies for content publishers at
A successful multiplatform publisher will consistently look for the next big way to enhance his or her brand, and focusing on digital evolution is one major way to do it.
Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content
The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their
If you've ever been to one of our events, or you just got dropped on your head when you landed on one of our articles, you've probably seen the acronym
We make it our business to help you publish successful magazines. How do we do it? Well, it's not a big secret, and we certainly don't keep it from our
If you're publishing on social media – and if you're not, contact us immediately for a free 30-minute conversation, things just got real! – you know that the goal posts
Ernest Hemingway once said, "We are all apprentices in a craft where no one ever becomes a master."
Perfection in editorial management is a fallacy. There will always be deadlines that
Determining the digital publishing products your company can excel with is a key consideration when launching or remaking your magazine business model.
This might seem obvious, but it's not difficult to
Publishers will reinvent their digital magazines across platforms and newsstands in 2016
This year print magazines saw a sharp downturn in newsstand sales, with a 10.3% drop year-over-year in single issue
Online publishing platforms or offline publishing platforms or any platforms in between, it doesn't matter: We're fans of a good many of them, and believe in a "more-the-merrier" approach because
Digital consumers are the end all be all for Internet publishing companies. Everything revenue-related runs through them. Digital consumers click, read, subscribe, and share. They are the goal.
Here's the good
For print magazines and newsletters, subscription websites offer a plethora of ways to gain publishing revenue with little upfront cost
Legacy publications should be ultra focused on how to create dynamic
Media General and Meredith made major digital industry news recently when they announced a mega-deal was in the works that would see the former acquire the latter to form
Are you familiar with audience extension and how it’s used in the digital publishing industry? In case you aren’t, here’s a quick refresher on the topic and some statistics to
Mobile website traffic is important to digital publishers. The numbers behind mobile traffic have been increasing consistently since new smartphones and tablets reach the market. Who do you think controls
The image-heavy publishers among us have turned to Pinterest to build community and web traffic. Now, the social network is becoming more valuable, as an analytics dashboard has been introduced.
With the usage of mobile consistently increasing (it now accounts for 30 percent of web traffic), it only seems fitting that digital advertising revenue would be increasing, too.
If your website doesn't attract at least 5x more free visitors than paid subscribers - your publication is probably in trouble
Marketing expert Seth Godin recently spoke at the HOW magazine
Digiday reports that the top magazine and newspaper publishers in the UK have seen their mobile website traffic surpass that of their desktop visitors, as more than half access it
Men's Fitness announced this week that 8.4 million unique visitors came to the magazine's website in July, which represents a 106% increase year-over year.
With the recent release of AAM’s biannual circulation data, it’s time to take a look not at circulation, but at the overall health of U.S. magazines’ multiplatform publishing efforts. In
Chantal Restivo-Alessi is the Chief Digital Officer at HarperCollins. In an interview with FastCompany, she talks about the way data influences their digital publishing strategy and how data is
The National Journal is moving its website to a more responsive design and ditching its app. AdWeek's Lucia Moses writes, "For National Journal, its iPhone app is relatively new (introduced
Digital publishing news for July 1, 2013
Salon Media Group saw increased revenue Q1 due to a nice boost in Web traffic reports Folio: "Salon is up 21 percent in net
We tend to spend hours upon hours optimizing our sites and articles and rarely give a thought to who’s competing for those same keywords. Competition has gotten fierce since the
Similar to email, the words used in your social media communications need to resonate with your audience members. If they are too gimmicky, or filled with sales rhetoric, you may
6 tips for creating emails designed for mobile devices
Originally, we were telling publishers to design websites optimized for mobile devices. This was at the time when the mobile revolution was
New data shares significant information for online publishers and content marketers
Staying current with trends helps online professionals make careful moves in their online strategy.
Walker Sands Communications, a full-service marketing and
Do you have all the "answers"? Quora, LinkedIn and O'Reilly do.
As an online editor for a reputable magazine, newspaper or newsletter, you are already considered an expert in the niche
Register now for our Web Video 101 for Publishers and discover how to launch and refine a web video strategy
Do you remember the first viral video you saw?
According to New
Are you ditching your readers as soon as they subscribe to your email newsletter?
When someone signs up for your email newsletter, you have just one chance to make a great
Power words proven to get more emails opened - the rest is up to you!
Wouldn't it be great if every article you wrote got read by every single person who
About the Chief Marketing Officer position
TSINetwork.ca is seeking a Chief Marketing Officer to lead their Direct Response marketing efforts. To fit this position, candidates must have a decade or more
Bringing back a few goodies to refresh your SEO Copywriting memories
At Mequoda Daily, we're publishing up to four blogs every day and we know it's not easy to keep up
SIPA President Quoted on New York Times Front Page
We’ve talked before about the impact that SIPA members have on the national (or even international) stage, and that was in evidence
How can the new Tweet Button increase inbound links, audience development efforts, and increase website traffic?
Twitter proudly announced its own share button last month. The option to retweet information has
How does a book make our list of "Top 20 Online Publishing Books"?
Over the past couple of months, we've been busily scouring Amazon.com for books on the topic of online
Finding a Balance with Online Publishing - The Free vs. Paid Conundrum.
Your book is done. Your website is up. How do you build book sales and web traffic simultaneously? How
Once you have identified your target audience or demographic, you must streamline your online marketing strategy. Understanding Search Engine Optimization (SEO) is vital. For a basic overview and useful tips,
Remember those "hit counters" you used to see on the bottom of websites (I'm digging back to 1999 here) that told the site owner how many people visited their website?
