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Tag: SEO tips

How to Optimize Images for the Web When You Recycle Magazine Archives

While bloggers are out there buying generic images for a dollar on stock photo sites, one nice benefit magazines typically have is an archive of photographs from past issues. One way that Mequoda suggests niche magazines improve their SEO is by digging into their old magazine archives, finding their most evergreen content, and recycling it on the web.

When that comes up, you might also be looking at uploading some old images. They may be named in a series of numbers or old categorization codes, and they probably have a dpi resolution way too high for the web. If your end goal is to create new, search-optimized content from your old archived content, images are part of the deal. It’s a pesky task, but you’re up to the challenge. Here’s how to go about it.

SEO Tips & Advice for Bloggers

Today we’re focusing on SEO tips specifically for bloggers. To have a successful blog you need to maximize your traffic. This is usually done by having as much new content as possible, after all people will be looking at your blog to find new content, not to look at the same stuff they’ve already seen. To make things simple, content drives traffic.

Below we have a few tips from top bloggers on how to improve blog SEO in order to produce maximum amounts of traffic.

Three Top Tips for Image SEO

Image SEO is an additional tool for getting ranked in search engines

Image SEO has relevance in ranking. If you are optimizing your headlines, body copy, and metadata, you should also be paying close attention to image SEO.

Beyond the additional SEO help, optimizing your images helps users make a visual connection with the content you give them. Below, I’ve listed three of the top reasons for image SEO. Following these guidelines will help you serve your readers with related imagery, while improving your content’s level of optimization.

Top SEO Companies & Blogs Offer Free SEO tools, Advice & Tips

With the recent Google Penguin update it can be very confusing deciding which SEO techniques to utilize. Here are a few articles that might help dispel the confusion.

Week in Review: May 14th, 2012 – May 18th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Google Starts Indexing Comments – All of Them

Three ways to take what Google has given you and make the most out of it

Parents have been telling their kids for years not to post anything on the web that they wouldn’t want an employer to see. And drunken college photos and angsty teen blog rants may have been all they needed to worry about in the past, but there’s a new embarrassing identifier in town, and those are blog comments.
While unhappily embarrassing for college students, this update is great for business…

Review The Basics of Successful SEO

5 SEO lessons from this month’s live SEO Basics webinar

Attending a single webinar on SEO basics is never enough.

There is always so much content related to SEO. Our live 90-minute SEO Basics webinar from earlier this month contains over 30 SEO tips for optimizing your website to its fullest potential. Simply attending this webinar live might make it difficult to grasp every technique for SEO that we teach, which is why we offer it on-demand, to view at your convenience.

The Value of Hyper Linking Keyword Phrases for Mequoda System Publishers

A Mequoda System is a complex system designed to point users towards rapid conversion landing pages

At this month’s Mequoda Summit East 2011, we debuted our latest version of SEO best practices during the Decoding Google session.

One of the tools we relied on heavily for this study was SEOmoz, who provides SEO software and strategies to their audience members.

SEO and the Benefits of a Free Report Marketplace

4 reasons why you should have a well optimized free report marketplace

If you aren’t offering free download products yet, here’s what you are missing:

An opportunity to start key relationships with the people searching for content on the topics you cover.

The chance to get brand ambassadors to spread the word about your information products. In an article from Amanda MacArthur, Mequoda’s Social Media Specialist, it’s recommended that Facebook “Like” buttons are placed on Thank-You pages associated with free downloads and product sales. When we did this at Mequoda, our “Likes” tripled within a month’s time.

Week in Review: September 19th, 2011 – September 23rd, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

5 Overlooked SEO Tips for Google Visibility

Don’t forget these SEO tips for Google visibility, or your SEO efforts will be lacking

Aristotle once said, “Man is a goal seeking animal. His life only has meaning if he is reaching out and striving for his goals.”

I bet Aristotle would be enthralled by the technology we have today, especially search engines.

I doubt he could imagine seeking answers to questions for meeting goals in the comfort of one’s home.

How to Increase Visibility on Google

SEO tips to keep in mind while managing website visibility

If you want to increase visibility on Google, you need to focus on your SEO efforts.

Search engine optimization has come a long way over the years as Google continually tweaks its algorithm to focus on high-quality content.

Top Magazine Brands Share Similar Social Media Strategies

Discover what magazines with the most likes on Facebook are doing

What does your Facebook strategy entail? Is it working for your organization?

Amanda MacArthur, Mequoda Group’s Social Media Specialist, has written about Facebook tips in the past, including Facebook SEO tips.

Today, however, I want to discuss some information

Is Your Blog Optimized for Search Engines?

Discover blog design tips for better search engine optimization

At one time, blogs were mainly used as online personal journals.

Today, blogs are at the heart of many online content-based businesses. They serve as places to provide content and engage your audience with the topics you both hold dear.

3 Audience Development Tricks You Might Have Missed

Giving people what they want is the best audience development strategy

As a marketing junkie, I’m fascinated by how people react to different forms of marketing. For example, by simply asking people to retweet you on Twitter, you can increase retweets dramatically. Another example is how Etsy.com sellers can increase sales of a dress by calling it a bridesmaid dress, or simply suggesting it’s used as a bridesmaid dress by adding a bouquet of flowers to the hand of the model. Or how about the fact that you’re more likely to get comments on an article by starting it and ending it with a question.

Week in Review: June 6th, 2011 – June 10th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: April 25th, 2011 – April 29th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

How to Use Video for Added SEO Content

Insightful SEO tips for video from SES in New York

Video content and highly optimized blogs both have a lot of social power.

Blogs provide a home for informative articles, educational downloads and interaction between publisher and user, or multiple users. Modern blogs are typically integrated with social media platforms as well, for additional interaction and promotion.

3 Free Press Release SEO Campaign Management Tools

Press releases are a large component of your SEO campaign, so make them count!

Even new-age publishers (aka bloggers) still believe in the power of the press release. However, press releases are a dime a dozen these days, so it’s even more important now to SEO those press releases to start generating inbound links on your targeted keywords.

Here are a few tools that will help you get the job done.

SEO Press Release Guidelines Re-Released with Some New Content

Let the world of online users know about your story

The world of journalists, bloggers and news aficionados has grown to an exorbitant size because of the internet. This notion should excite all of the communications people out there because the audience of people interested in newsworthy content has grown and is more accessible.

Along with that, the mediums that can be utilized to promote have grown. Dozens of press release distribution websites are available throughout the internet, many of which offer free options for publishing and distributing your newsworthy stories.

Tips for Creating a Successful Podcasting Series

Lessons on making money by podcasting

SEO Link Building – “If Content is King, Links Are Queen”

Start building links to your articles and landing pages by implementing a “10 links a day” policy

Press Release SEO Tips – Basic and Advanced

You can pay big bucks for SEO press release distribution, or you can learn how to do it yourself.

How can your press release compete with the thousands of press releases that go out every day? Well you can start by making them long-lasting in the eyes of search engines.

Posting press releases on your own site gives you control of your meta data, image ALT tags and other elements necessary for good search engine optimization (SEO). However, when it’s time to submit your press releases to external sites, you lose some of that control.

Web 2.0 Expo Notes: A (Mostly) Free SEO Toolbox

Stephan Spencer, Founder and President of Netconcepts lists some helpful SEO tips and (mostly) free online tools

Tips for Achieving Better Search Engine Results

We know that search engines are one of the most important customer-acquisition tools available to publishers in this new multi-platform, or Internet-centric, era of publishing.

But working through the creative-yet-extremely-scientific process of search engine optimization can be a nightmare for most publishers.