Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: driving website traffic

Driving website traffic is a fundamental component of the Mequoda Marketing System. It is by driving website traffic that email newsletter subscriptions are increased and the names on that list are monetized. Publishers should take advantage of every possible way to drive website traffic. Here is a list of 31 ways to do it.

5 Ways Top Subscription Websites Optimize for Search

Magazine publishers have been giving away their content for decades in an effort to attract new subscribers. In online publishing, ad-driven subscription websites have an additional incentive: Increasing the eyeballs that see their sponsors’ ads.

Publications like Mother Earth News put all their magazine content on their subscription website. They believe it hasn’t hurt their circulation, and at the same time, says General Manager Bill Uhler, it helps them cast a wider SEO net.

Publishers Driving Website Traffic Through Social Are Making Changes

Driving website traffic happens beyond Facebook in the world of social; Meredith launches brand for Facebook and hubs; Google outlines Flexible Sampling for publishers 
Driving website traffic is always on the mind of audience development managers. We’re seeing publishers acting in accordance with this notion, as they dive deeper into a variety of locations, including Facebook,

What Is a Mequoda Subscription Website Portal?

A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.

When you charge

It’s Complicated: Checking In on the Relationship Between Facebook, Publishing

Report from 2016 IMAG conference cites distrust in Facebook-publishing dynamic
The topics don’t get much hotter these days than Facebook publishing, and though the gap between the social network and media companies seems to be closing, there’s a still a frost in the budding friendship.

As Facebook strives to become the global content provider, their reliance on

Esquire Shows Value of Investing in Online Magazine Archive

Dedicating resources to an online magazine archive is a best practice for multiplatform publishers that we highly recommend, and a big key to success in the Mequoda Method.

Our favorite part about digital magazine archives? You don’t actually have to dedicate too many resources to make them work. Aside from some general maintenance, most of the work is on the front end, building onto searchable infrastructure that you’ll already have in place. The content, by definition, is already in place! You don’t have to optimize it, because as a product of your digital subscriptions, it will be behind a wall uncrawlable by Google. At the same time, however, you can recycle content from your online magazine library with updates and improvements, and treat it like an inexhaustible well for promotional purposes.

Adweek recently covered the latest player in the online magazine archive movement, and this one might be the biggest one yet!

Creating the Perfect Subscription Website Portal

Here at Mequoda we can never stress enough the value of a free portal to any subscription website, no matter what archetype it is. It’s the key to driving website traffic, it helps you convert random visitors into email subscribers, and it keeps paid customers engaged with your content.

But just because it’s free to your users doesn’t mean it’s easy to create and maintain. The centerpieces of a portal are your regular, frequently-updated, concise posts. And that’s a style of journalism that few magazine publishers understand.

Understanding All Aspects of Digital Publishing

From the seven pillars to publishing digital magazines and streamlining digital asset workflows, the three-day Digital Publishing Bootcamp covers all areas related to digital publishing success.

The time to register is here, as seats quickly fill up and we get closer to the end of early bird prices.

For the digital publishing professional seeking insight on the changing times, the following sessions at the Digital Publishing Bootcamp will provide you with the latest strategies for maximizing success in the digital realm.

Top SEO Companies & Blogs Offer Free SEO tools, Advice & Tips

With the recent Google Penguin update it can be very confusing deciding which SEO techniques to utilize. Here are a few articles that might help dispel the confusion.

Audience Development Discussed at Digital Publishing Bootcamp

For success, digital publishers rely on driving website traffic. During the Digital Publishing Bootcamp, you will learn dozens of ways to drive traffic, including SEO, link building and social media marketing.

These strategies aren’t complete until we share additional information on using your website’s architecture to build your email marketing file.

Benchmarking Your Twitter Program

At the Digital Publishing Bootcamp, we will be discussing Twitter and publishers’ interactions with the social networking tool.

The workshop is designed to show how Twitter can be a phenomenal tool for driving website traffic, engaging in conversations, and establishing credibility within your market.

Focusing on the Most Popular Mobile Activities

What is the purpose of a mobile site?

There are three activities publishers should focus on while considering their mobile initiatives.

First, there is email. In May of 2011, nearly 40% of mobile devices owners reported using their device for email. And that was before more recent growth in the mobile device industry.

Un-Boggle Your Mind About Which Social Network is Best

Gosh it’s hard to keep up to date with every tool and remedy for driving website traffic. You might be loading traffic back to your website, but are they the right kind of visitors? Will they buy a product? For example, is it worth the time for B2B editors to create Pinterest boards? What about Facebook pages? And would the editor of a consumer publication be wasting hours answering Q&A’s on Linkedin?

Digital Content Marketing Bootcamp Announced for 2012

A one-day intensive program designed specifically for publishers teaches how to successfully start and run an online business

Mequoda Group released details that its Digital Content Marketing Bootcamp will take place on January 24th, 2012 at New York City’s McGraw-Hill Conference Center.

The Digital Content Marketing Bootcamp, limited to 25 attendees, offers online publishers the opportunity to learn how to start and run a digital content marketing system through a detailed, step-by-step process featuring proven digital strategies for driving website traffic.

12 Ways Publishers Generate Revenue on Facebook

Let’s start with a little breakdown of why Facebook just became the #1 place to generate revenue in social media.

Facebook accounts for 52.1% percent of all sharing on the web. When someone wants to share something, they share it on Facebook—and this includes your promotions and sales. In fact, 93% of Facebook users have posted or read some kind of shopping recommendation this 2011 holiday season and 66% percent of those people ended up making a purchase on Black Friday/Cyber Monday “as a direct result of social media interactions with brands and family”.

3 Things You’ll Learn During Our Facebook Webinar

Any marketing campaign has the same end goal: make more money for the company. The only difference between a traditional marketing campaign and a social media campaign is that social media marketing is based on loyalty instead of making a quick buck or generating a quick lead.

In our 90-minute Facebook for Publishers webinar, you’ll discover the only three things you need to know about Facebook marketing:

In-House Bootcamp Offered

You don’t have to meet us in New York City to receive our valuable training services…we can come to you.

If you and your team desire to learn more effective ways of optimizing, operating and monetizing your online business, we offer in-house Mequoda Bootcamp training programs.

This one-day intensive focuses on four 90-minute modules including Content Marketing Made Simple, Driving Website Traffic, Blogging for Buzz and Nine Ways to Make Money Online.

Facebook for Publishers

Order this new, 90-minute webinar and discover how the “new’ Facebook has affected publishers everywhere, and how we’ve learned to love these adjustments

Discover 5 Strategies for Email Content Today

Use the power of email to reach your audience in different ways

In yesterday’s Mequoda Daily, we discussed two methods for using email to sell products and build your audience.

The sales letter email and the circulation builder were the examples described.

Today, I’d like to continue discussing email types that online businesses use to engage audiences members with these additional methods.

How to Check Website Traffic & Increase Visitors

Learn how to check website traffic and compare your print to web ratio

The amount of visitors who come to your website can directly correlate to how much revenue you are getting from all of that traffic. That is, if you have the proper conversion architecture set up on every page of your website.

The chain of events goes something like this…

Someone comes in from a tweet, reads your post, sees that you offer a free white paper on the same topic, joins your email list, downloads your white paper, gets an email from you about a related webinar, purchases the webinar, attends the webinar…. and the world continues to turn.

29 Ways to Increase Website Traffic

Order this new, 90-minute webinar on CD and discover an audience development checklist containing 29 ways to increase website traffic.

Do You Mequoda?

Mequoda editors do it daily…

The Mequoda System is based on four Open Content Standards, and Mequoda Group is the organization that moderates, documents and promotes these standards.

In 2011, the Mequoda System Open Content Standards have been updated through extensive research and testing to provide a solid foundation for starting and running a successful online media business. These standards allow online publishers to build audiences while catering to the subscribers’ needs and desires.

The Most Common Use of SEO

Discover a shift in the way marketers are using SEO

Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than paid advertisements, and may remain ranked for a longer period of time, leading to more visibility.

What SEO efforts are you engaged in, and why? A recent article from eMarketer discusses data that shows the primary way marketers are using SEO.

3 Lessons They Didn’t Teach You in Blogging School

Online publishing tips for forward-thinking editors and marketers

It’s 2011 and most colleges are only beginning to teach their marketing students social media. If you’re an editor who went to school for journalism, you’d still have a hard time finding any type of curriculum that combines the editorial and marketing skills it takes to be an online editor these days.

Luckily, our friends in the field are being tossed to this conference and that conference trying to update older editors in order to keep them updated with the newest trends and techniques. Still, some editors use their own time to learn SEO, social media and other online marketing techniques simply to stay ahead and make themselves invaluable to the companies they’re at.

SEO Campaign Management 2011

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to increase visibility, email conversions and revenue with search engine optimized content.

Which Type of Advertising Compliments Your Internet Marketing Strategy

If your goal is to convert website traffic at a fast pace, then paid advertising may be for you. Free advertising that builds website traffic over time starts with your Portal and focuses on relationship building. While this all takes time, in the end you’ll like experience high quality traffic results.

Why It’s OK to Syndicate with Your Competitors

Create inbound links by partnering with others in your online publishing circle

The old-school mentality that competitors should be kept at a distance is exactly that – an old school mentality. In 2010 many of our clients and lots of other online publishers have been very successful driving website traffic by making friends with would-be competitors.

Let’s face it. A company is a competitor when you believe that you’re targeting the same audience. The audience might read both of your publications, or they might read just one. When two competitors come together to syndicate online content, you’re reaching the folks who otherwise chose your competitor over you.

Week in Review: August 16th, 2010 – August 20th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Search-Engine-Optimized Link-Writing Strategies for Improving Your Google Rankings

Attention to these SEO copywriting details can boost your site’s “findability” and popularity

So, you’ve written a terrific blog post that’s chock-full of your targeted keyword phrases. It simply exudes SEO magnetism — or so you think — and you want to upload it immediately and start to measure the response.

Here’s a suggestion: Wait. Have another look. Check it once more, this time to determine if you can improve the SEO linking opportunities. Then make a few tweaks.

The two major factors that affect search engine optimization are content and links. Writing great content is not enough. To be an effective SEO copywriter, you must be committed to both content and links. (You don’t want to leave these details to the I.T. folks; SEO is your responsibility.)

IMAG ‘10 Coverage: Audience Development Best Practices

Interweave’s Bob Kaslik delivers 8 concrete best practices for building your email subscriber file

The Best Way to Get Found in Google – Google Visibility Management

Get ranked in Google and make search engines become your largest source of targeted website traffic!

Download our Social Media Marketing Kit for FREE!

Three reports that will launch your social media strategy into gear

Is “Going Green” an Online Publishing Gimmick?

Is converting to online publishing a good excuse or good business model?

Are the days of old really gone, no more morning paper and cup a joe? Will all print publications convert to online subscriptions and RSS feeds? Well, if they haven’t started maybe they should.

In the last year, over 400 traditional newspapers, such as the 150 year old the Rocky Mountain News, and magazines, like Vibe, have stopped their print publications all together. As traditional print seems to be disappearing rapidly, can converting to online publishing and calling “going green” be the answer?

Get Your Landing Page Template Design & Marketing Kit (it’s free)

Download these three free white papers and start building more effective landing pages

117 Mequoda Best Practices

Ten free whitepapers for turning your print publishing company into a successful online publishing company

Stop Making Excuses and Be Your OWN Social Media Expert

You can sit by and watch your new and existing competitors build their revenue, circulation and community, or you can develop your own social media strategy

Why you Need a Formal Editorial Policy for Driving Website Traffic with Recycled Content

Content marketing tip: every print publication should recycle, reuse and repurpose its premium content online

Organic Landing Page Templates: The Tag Landing Page

Tag landing pages help you organize your content for better SEO

A tag landing page lists all the content a site has about a particular tag, or keyword. The literal translation of a tag page is a page about other pages. The difference between a tag landing page and a topic landing page, is that a tag page doesn’t necessarily get elevated to the navigation level.

For example, People.com writes about celebrities. Almost every celebrity has their own tag page, where all the content that People.com has ever written about said celebrity would show up. But each celebrity wouldn’t get position in a site’s navigation.

Website Traffic

Get Dozens of Link-Building Strategies and Tools for Driving Website Traffic in our FREE Launch a Link-Building Campaign white paper. Or, learn How to Write Effective Press Releases for Online Distribution, Search Engines and Social Media with Online Press Release Guidelines.

Mequoda Summit Boston 2008 Coverage: Building a Keyword Marketing Report

How to choose the right keywords for driving website traffic to your website

4 Steps for Building Email Circulation

How Golf Vacation Insider Manages 75 Complimentary Special Reports and a Page #1 Ranking in Google on Almost All of Them.

Internet Marketing

Internet marketing encompasses a wide range of methods including search engine marketing, email marketing, viral marketing, affiliate marketing, display advertising, interactive ads and others. The nature of the Internet causes rapid and constant change in marketing, and new methods are always emerging. Internet marketers frequently combine several methods, such as email marketing and display advertising.

Driving Website Traffic

Driving website traffic is a fundamental component of the Mequoda Marketing System. It is by driving website traffic that email newsletter subscriptions are increased and the names on that list are monetized. Publishers should take advantage of every possible way to drive website traffic. Here is a list of 31 ways to do it.

User-Generated Magazine Issues-Say What??

A few magazines are building relationships and driving website traffic by letting their subscribers be a part of the editorial team

Using Paid Media to Build Email Circulation

Paid media programs balance your Internet marketing system

While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money to buy advertising, leads or lists.

A Gathering of Minds

Attend SIPA’s June conference and take home practical methods to make your company more profitable.

SIPA’s 31st Annual International Newsletter and Specialized Information Conference is set to be three days of discussing the most powerful industry trends and best practices. It is being held from June 3 to June 5 in Washington, DC, and will feature more than 45 sessions and 56 roundtable discussions on the latest online publishing and newsletter information.

Email Marketing Made Easy

Email marketing expert Jeanne Jennings has released an authoritative handbook on her specialty.

How Good are You at Using Print to Drive Website Traffic?

Introducing the Mequoda Print Linkage Index (PLI) – a Simple Calculation that Measures How Effectively a Publisher Uses their Print Product to Drive Website Traffic

All publishers must have a plan for driving website traffic, whether that’s to beef up page views or to get people to purchase products, including access to a membership website.

Internet Strategy Tip: How Forbes Uses Earned Media

Driving website traffic with syndicated content and organic search

Forbes Media executives can no doubt tell you the value of the average website visitor in advertising revenue per year, but they do not release these figures to outsiders.

Mequoda estimates Forbes.com Revenue per Average Visitor at $8.48 for 2006. Revenue per Average Visitor (RPAV) becomes the holy grail for how much an online publisher can spend to create one average monthly visitor.

How One Successful Publisher Uses Book Sales to Drive Website Traffic

How the Motley Fool Uses their Offline Presence to Drive and Monetize Website Traffic

The Motley Fool boasts a strong online legacy, combined with—from its earliest years—a strong offline product presence. The company began as a pioneering partner of AOL in 1994; shortly thereafter, Fool.com was launched. By 1996, The Motley Fool had published the first of eight best-selling books in partnership with Simon & Schuster. Subsequently, several additional books were self-published under the Fool Publishing brand.

Ask the Builder Mequoda Media Brand Case Study

Tim Carter started as a building contractor and decided one day to tell homeowners about remodeling and residential construction by writing a newspaper column. The column started in 1993 and continues today. In 1998, he launched AskTheBuilder.com.

In addition to that column, Carter expanded Ask the Builder’s reach into radio, television and the Internet. He now sells ebooks, DVDs, sample blueprints, bid sheets and house plans.

He uses the Web as the nexus to sell all those products and relies on the Google Adsense program to generate lots of advertising revenue.

  • Page 1 of 2
  • 1
  • 2
  • >