“Our global audience is not interested in another local news source...Our signature journalism is the biggest draw.” These were the words of a former associate managing editor at The New
Follow these landing page guidelines for your vanity URLs so that people can both remember you and find you organically
You know the importance of landing pages, but it's completely possible
These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some
If you’re an experienced direct response copywriter, you know that “you” is generally considered to be the most powerful single word, ranking right up there with free, new and save.
As
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant
We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.
These predictions are important,
From time to time, it’s a good idea to sit down and think about the value proposition you provide prospective buyers in your subscription marketing efforts. When you are running a
When walking in to a massive library or bookstore, it's hard to decide what to look at without becoming instantly overwhelmed by all the possibilities. The same goes for an
In our last Mequoda Magazine Consumer Study, we discovered that out of all the paid types of magazine content available online, adults in the US pay for news, most. If
“I simply don't understand the opportunity,” one veteran magazine publisher told me at a recent industry conference. “My magazines are sponsor-driven. My issue archive includes hundreds of back issues. I
Isn't most content online an advertorial these days? With so much conversion architecture built into websites, aren't we always trying to convert visitors into subscribers, or get them to click
Last week I was emailing back and forth with my friend and colleague Jack Edmonston, who often sends interesting news my way with some thoughts to pontificate on. This time
Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription and membership marketers
Twenty years ago, “above the fold” only referred to the upper half portion of a newspaper. Now, above the fold can be applied to many things, especially a website or
In theory, it should be very easy to use basic subscription marketing principles and write a direct mail campaign for content that already exists, rather than content that does not.
In the words of David Ogilvy, "a good advertisement is one that sells the product without drawing attention to itself." And when selling a web magazine, one of the best
A magazine membership includes two primary components; a magazine subscription and a magazine archive, or library.
Magazine subscriptions, of course, are quite familiar to you if you are a magazine
We've discussed how savvy publishers are combining their legacy magazine subscriptions with magazine libraries to create magazine memberships online. Now we'll we take a look at how publishers can use contrast pricing and
If magazine libraries and magazine memberships are being combined with magazine subscriptions to transform the publishing industry into a growth medium, magazine libraries are the nexus of this trend.
In this
A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.
In updating this
In recent years, publishers have been testing paywall pricing, and for good reason. Hearst, for example, tested a paywall that changed based on what the reader was consuming. Instead of
Pricing psychology is fascinating. A couple cents can change someone's mind about purchasing a product, no matter what the total cost is. For example, some people are more willing to
Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites.
Headlines have been brimming lately with news publishers like The New York Times, The Guardian and Wired taking back their profits with paywalls and paid content. The New York Times
Although we work with many established legacy publishers, we also work with publishing startups. In fact, these startups benefit from our years of work with legacy publishers teaching them how
We are big proponents of both web magazines and web libraries, plus various collections and special issues that can be derived from them to create robust membership products. We recently had
One of the biggest moving targets in Mequoda best practices is the metered paywall.
The biggest question we get is, how much free content is enough? And you have to be
Unlike most other marketers, those in subscription marketing can sell the same product at different prices each time it’s purchased. Our customers buy a new subscription from us at one
How would you like to expand your product line with something that’s based on content you already have, increases your credibility in your niche, offers your customers immediate gratification, and
A magazine subscription website model is set up to sell subscriptions for a related print or digital magazine and to provide access to back issues and other premium content.
For the
Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we're
Would you like to triple the response to your current email promotions and sales pages? Because that's exactly what we're seeing happen when publishers stop promoting their magazines and start
The answer many people give to the common question, “What is a web magazine?” is often incorrect by our definition.
Some may say that a magazine’s website is a web magazine,
“Mad Men” may have died, but in the digital age, advertising's been born again. In fact with a 21st century propensity for growing new tentacles, the conventional ad is evolving
You would have to be living under a rock to have not noticed that premium membership programs for publishers are all the rage. After flirting with all forms of digital
Digital-only magazines have had their ups, downs, and (in some cases) its “in-betweens.” While some digital magazines have remained powerful and influential after going digital, others have since been discontinued. And
Membership websites are defined in part by the fact that users access the content on-demand, when they have a question they need answered or a learning tool they need to access.
If you could, you'd hire a professional email subject line writer. You would, because you depend on your email list to sell magazine subscriptions or ads to advertisers, so smashing
Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.
These
In her book How Not to Start a Magazine, B. Ann Bell says the number one way new magazines fail is through poor budget planning. Poor planning for printing, postage, and marketing
Audience development personnel have a very specific, and incredibly important job within an organization.
Finding the right audience development staff can mean the difference between thousands of email subscribers and tens
If you've considered starting an online magazine, or are a legacy print magazine considering going digital, you've asked this question: How do online magazines generate revenue? And the answer is
Our primary goal at Mequoda is to build the best subscription website marketing systems for publishers. We want publishers to have a system that attracts visitors, captures their email address,
Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
A web magazine library is an archive of your content going back many years, likely since the beginning. When done right, you can upsell a substantial number of would-be magazine
If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing.
After all, buying a list
