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Tag: rolling stone

Media Acquisition Looks at Publishers’ Content and Data

We often see publishers move forward with a variety of media acquisitions in order to target a specific market or fill in parts of their business that they deemed as lacking. Today we are looking at news of some recent publishing and media company moves.

Multiplatform Publishers Expanding as the Industry Expands

Multiplatform publishers expand their content offerings based on the markets, their audiences, and their capacity to deliver high-quality products of value. Today we’re looking at a variety of expansion within the industry.

Digital Publishers Acquiring Companies & Launching New Sites

Digital publishers have had a busy year and it has been one for the record books. There have been a variety of acquisitions and mergers, even beyond the major deals of Meredith Corp. buying Time Inc. and Disney acquiring Fox’s assets.

More Subscription Website Growth Leads to More Model Offerings

Growth in subscription website publishing continues in the digital landscape because of its success as a revenue stream. Today we’re looking at the evolution of subscription offerings and how digital publishers are being impacted by their decisions to provide subscriptions.

Multiplatform Publication Rolling Stone is Up for Sale

Rolling Stone is an iconic multiplatform publication that has been around since the 1960s. After decades of success, the publication has now reached the open market.

Today we’re taking a look at the history of Rolling Stone and what putting this multiplatform publication up for sale means within the publishing industry.

Digital Magazine Publishers Sell to Other Media Companies

Gothamist and Atlanta Magazine publishers sell titles; Us Weekly eyed by Tronc
Acquisitions, and a potential acquisition, continue during the first quarter of 2017 for magazine publishers.

The first report involves the Gothamist, which was bought by DNAinfo. AdWeek reports, “DNAinfo is expanding its local news footprint after striking a deal with Gothamist LLC to purchase the

The 10 Best Content Marketing Podcasts for Editors and Magazine Marketers

How to become a better content marketer, editor, and writer by listening to these content marketing podcasts

The first time I knew people listened to podcasts in their free time was back in 2007-ish when I went to an event called PodCamp, and while it wasn’t solely focused on podcasting, there was an abundance of fans

Reflow-Plus Digital Magazine: Easy on the Eyes

Mequoda is big into identifying and quantifying things so we can study them, understand them and use them to enhance our clients’ publishing businesses. And with digital publishing starting to settle down a bit (but just a bit), we’ve identified four models of a digital magazine.

AMI: More People Read Magazines Online in FY 2016

Our mission in life is to get more people to read magazines online, so this round of recent news is well received
Your goal and our goal? Make it irresistible for people to read magazines online … specifically the one you’re producing, pivoting, or redesigning right now. Simple on paper – er, make that on screen

Digital Magazine Sales Up, According to Study

Digital magazine sales surveyed among 14 of the top magazine publishers are skyrocketing on a single-copy level, according to a recent Pew Research Center study. Year-over-year website traffic is on the rise, as well, SubscriptionInsider.com reports.

4 Unique Multi-Platform Publishing Examples by Legacy Magazines

Multi-platform publishing examples that brought these magazines to rockstar status

Do you remember the saying, “one man’s trash is another man’s treasure?” For smart and innovative magazine publishers, this little idiom rings true across the board. Just as your recyclables are picked up every week and crunched into reusable products, so can multi-platform publishing repurpose the

The Future of Digital Magazines: Mobile, Social, Mergers & Acquisitions, and … Virtual Reality?

The future of digital magazines gets brighter with every passing fiscal quarter, but it’s a slow and steady progress as traditional revenue generators try to keep pace with advancing technologies, evolving device usage, and the gradual migration of ad dollars from print to the mobile web.

What Bad Reviews Reveal About the “Best” Digital Magazines

Have you ever spent time poking around on your iPad, just to see how customers feel about the digital magazines they buy and subscribe to? We make this a habit of ours, picking out some of the common themes (typically, bad usability and type size complaints) and also purchasing habits.

Digital Publishing Companies Making News, Moves

The year 2015 has seen a positive net gain so far for digital publishing companies, with sustained good news offsetting any bad. Overall, the industry has become more nimble in adapting to trends, technology, and unexpected developments. A sense of aggressiveness and anticipation has defined the year so far, as publishers have been more proactive.

Mequoda Members know how important it is to stay abreast of digital publishing trends when planning out a multiplatform strategy. Toward that end, we scan the industry headlines every day to find the news that impacts digital publishing companies. Today’s roundup comes from one of our favorite and most dependable sources, Talking New Media.

5 Tips for Publishing on Apple Newsstand

It’s no secret that Apple’s Newsstand is a frustrating experience for many users, which in turn means it’s frustrating for publishers as well. Conventional wisdom holds that because Apple allows buyers to get their magazines directly from the publisher, Newsstand simply isn’t a revenue generator that’s going to get Apple’s corporate attention.

Digital Magazine Archives: How the Legacies Monetize Theirs

Mequoda Members have fully grasped for a while now that digital magazine archives can do wonders for your multiplatform publishing and audience development efforts. Others, like Rolling Stone, are just catching on!

How to Turn a Print Strategy into a Digital Publishing Strategy and Survive the Future

A print magazine looks, smells and feels good in your hands. When we asked digital natives why they might prefer paper over a digital magazine in a study a few years ago, that was their answer. Back in 2011 when we conducted that study, only 22% of our respondents said they subscribe to digital magazines. About 50% said they subscribed to print.

In the same year, Jann Wenner, co-founder and publisher of Rolling Stone notoriously declared that digital magazines were the future, but not for a while.

Audience Development News: A Look At Social Engagement For Magazines

Ever wonder how various magazines perform on social networks like Facebook, Twitter, Google+, and Instagram? You probably have an idea on how your industry and audience fares, but looking at overall data can present another perspective for you.

Digital Publishing Success For ‘Time’ Leads To Partnerships

The website traffic for Time has grown significantly, and it’s due to added content from other publishers in their corporate group, including titles like Sports Illustrated, Fortune, and Health. Additionally, it’s serving content from publishers outside of its corporate space, like Rolling Stone and Quora.

iSocket And Wenner Media Partner

iSocket for Publishers is a solution offered by iSocket that allows publishers to streamline their reservation sales process, reports Talking New Media. The process will be automated into a single reserved media deal.

Gus Wenner New Digital Head for Rolling Stone

In a move that is sure to thrill struggling journalists across the world, Gus Wenner, the 23-year-old son of Rolling Stone founder Jan, has been promoted to head of digital for Wenner Media, taking over for the recently promoted David Kang.

Playboy Digital Heading in Multiplatform Direction

Two recent hires at Playboy Enterprises Inc. herald a renewed commitment to its digital properties, as Matthew Mastrangelo joins the publisher as its first Chief Revenue Office and Cory Jones as senior vp of digital content.

Forbes Media is Still Winning the Subscription Website Publishing Wars

With the recent release of AAM’s biannual circulation data, it’s time to take a look not at circulation, but at the overall health of U.S. magazines’ multiplatform publishing efforts. In Mequoda world, we have a little number we call the Online Media Index (OMI) that measures just that, and the results are

Comment Sections: The Next Frontier for Native Ads

Making the natural progression from the top of content pages to the bottom, publishers are scrolling down – way down – to find more spots for native advertising.

Digiday reports that The New York Times, Rolling Stone, Us Weekly, and Evolve Media are among those publishers pioneering the use of comment sections for the placement of native ads.

Outside Shows Vigor in Digital Magazine Publishing Efforts

As a 36-year-old, Outside magazine from Mariah Media is, naturally, quite physically fit. Established in 1977 by Rolling Stone co-founder and publisher Jann Wenner (also current owner of Men’s Journal and US Weekly), the magazine was sold to its current owner in 1979.

Since 2010, it has also had the luxury in terms of audience exposure of a sister satellite television network, Outside Television. Presumably that has helped it survive the print magazine downturn; since 2010, just after the iPad’s debut and digital magazine publishing was born, Outside has lost a miniscule 0.2% of its circulation, and stands at 685,164 as of June 2013.

Harvard Business Review Focuses on Multiplatform & Boosts Circ 10%

Audience Development had a report earlier this month on how Harvard Business Review increased prices and increased their circulation at the same time. Michael Rondon reports, “HBR has seen total circulation jump close to 10 percent in the last 18 months, up to 260,315, according to the Alliance for Audited Media. Both paid subscriptions and single-copy sales were up over 7 percent in the first half of 2013.”

The Netflix of Magazine Subscriptions Now Has 100ish Titles

Next Issue, basically a Netflix for magazines subscriptions, now has over 100 titles. For $14.99 a month people get access to about 93 different publications and growing quickly. Bloomberg Businessweek, People and The New Yorker are just few of the publications available on the service. Their platform works on tablets and PCs. StackSocial, an eCommerce platform for tech publishers, is offering a two-month subscription to Next Issue Premium for free.

Time Inc. to go with New “Double-Snap” Advertising

Time has decided to make advertising a little more interactive and creative with a new Double Snap model. The ad would start as a regular Toyota banner at the top, and as you scroll down the ad will “snap” into a larger interactive ad, then as you scroll further, the ad will move out of the way.

Podcast Brings Week in Review to Life

Podcast Gives ‘Week in Review’ a Nice Air Brush

Six months ago, while searching for publishers that put together Week in Review emails, I happened upon SustainableBusiness.com. The website describes itself as a provider of “global news and networking services to help green business grow, covering all sectors: renewable energy, green building, sustainable investing, and organics.” Their monthly newsletter is called Progressive Investor.

But what caught my eye—and soon my ear—was the “Green Week in Review,” a podcast hosted by news editor Bart King. A 15-minute audio report going over the headlines of the week, it is skillfully produced by King, who also happens to have a clear, interesting voice for this sort of thing. It starts with a fresh blast of NPRish/National Geographic music that leads into King’s smoothly delivered summary of what’s ahead. “President Obama told Rolling Stone magazine that energy and climate change will be top priorities in his administration in the new year…” Technically, it sounds perfect.

Crosscurrents: Musing About eReaders in 1981

When eReaders were only a speculation..

21 Ways to Reach an Audience

We’ve discovered a new platform that publishers can use to deliver and monetize content

For those of you that missed it, there was a fantastic New York Times article on Monday about Playboy and Rolling Stone offering decades of their archives on DVD.

In fact, yours truly is quoted in the article discussing how the ease and affordability of storing content on DVDs could cause a popularity surge for these types of digital archives.