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Tag: Facebook

Facebook is a social networking website that was launched in 2004. It is the largest of all social networks and boasts over 1 billion users worldwide.

Sell More Magazine Subscriptions Online Using the Mequoda Method

At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view among folks in all industries who jumped on the bandwagon early. Back in those days, it was all about impressions! Eyeballs on your page! After all, if they show up on your website, they’re bound to subscribe to your magazine, right?

Wrong.

Audience Development Strategies for Instagram Stories and Chatbots

Facebook and Twitter were once major focuses of audience development strategies. Some digital publishers still receive favorable traffic from these social sources, but we’re also seeing other social networks and strategies gain popularity. Today we’re looking deeper into this news to see how it’s impacting publishers.

A Great Example of a Premium Content Subscription

A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.

In updating this post (as we often do with our website content – a Mequoda best practice), we decided to give you an actual example of the perfect premium content subscription, and we settled on CooksIllustrated.com, the companion website to Cook’s Illustrated magazine from America’s Test Kitchen.

Deconstructing the phrase “premium content subscription” is a helpful exercise for getting this discussion onto the right track. Let’s take a look at each of the three words individually.

30 Great Sources for Magazine Trends

We aim to be one of the best sources for magazine trends online, but we do it with a whole lot of help from our brothers and sisters in the industry.

Below we’ve compiled a list of the best portals, the best influencers, and the best reports on magazine trends available online. If you have more to add, please share your favorites with us in the comments.

13 Examples of Professional Email Subject Lines

If you could, you’d hire a professional email subject line writer. You would, because you depend on your email list to sell magazine subscriptions or ads to advertisers, so smashing together 50-100 characters on the fly every day is a stinky approach to accomplishing those goals.

Recent Redesigns, Subscription and Membership Website Launches

Subscription and membership website launches are common these days as publishers tap into audiences, markets, and these renewable sources of revenue. Today we’re looking at content publishers entering this arena and optimizing their experience through expansion the use of tools.

Instagram Gains Popularity with Publishers for Audience Development

As some publishers find themselves having a contentious relationship with Facebook, one of the social giant’s other properties is gaining popularity. Instagram has become a new favorite traffic driver for some publishers and today we’re looking at some of those finding value in this social network.

10 Magazine Media Facts Worth Knowing in 2018

The ten biggest take-aways about magazine media learned at IMAG
If you’re in the magazine industry, you’re probably familiar with the MPA’s annual IMAG conference. My colleague Kim Mateus and I attend this event every year and speak at it often. This year, we were surrounded by some of our favorite magazine publishers and clients, like

A Digital-First Website Strategy Led to Growth for ‘HBR’

Many publishers have taken to a website strategy that highlights the components of the digital landscape. When done properly, digital publishers are able to drive more traffic and develop larger audiences.

Email, Web or Social – Which Should You Focus on Most?

If you think that your website should be the main driver of your revenue, think again. Email subscribers are responsible for between 60 and 80% of all digital revenue generation, while passing website visitors and social followers make up the balance.

Over and over again, we’ve found that passing website visitors don’t immediately turn into buyers. They simply remain

Multiplatform Publishing Launches Become More Popular for Major Brands

Many brands use multiplatform publishing to amass a larger audience. We’re seeing this trend continue as some popular publishers and brands and expanding their content offerings through more channels.

Website Redesign for Faster Sites, Better Advertising, & Bigger Audiences

A website redesign can lead to big increases in traffic and revenue if it’s done correctly. If not, it can lead publishers astray. Fortunately there is enough information around for on website redesign recommendations that savvy publishers can make smart decisions.

An Informal Approach to the Best Website Design Review of Your Website You Can Conduct

As someone who’s looked at your website every day for a long time, you probably have no business reviewing your own website. There are probably things in the back of your mind that you’ve kept a mental checklist of – items that need to be optimized, altered and updated. Have you been writing these things down? Often, when we finally get the chance to update our websites, it’s months after we’ve discovered the original issue.

That’s why I’m going to give you a quick little checklist, based on our internal website design scorecard, to remind you of the items you should be paying most attention to. While these guidelines are by no means the complete list of website design practices, they are essential to sound, effective website design. We’re sure that implementation of these practices will result in happier, more satisfied, readers.

Beyond Paywalls: 3 Ways Magazine Publishers Sell More Subscriptions

Since most magazine publishers are competing for these dollars and losing the battle, the need for revenue from subscriptions increases every day.

Digital Publishers Plan New Opportunities with New Content Offerings

Digital publishers buy and sell properties to enhance their brand, while packaging and distributing content in various ways to connect more easily with their audiences. Today’s news looks at digital publishers who are using new content differently, in terms of promotion and beyond.

15 Reports About Digital Magazine Publishing You Should Bookmark

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.

These predictions are important, as they help publishers better prepare for the future. What’s more interesting, however, is discovering how people who are already consuming digital magazines are enjoying their experiences.

Audience Development with Social Goes Beyond Algorithm Changes

Many publishers found themselves scrambling as Facebook’s algorithm changed and impacted their levels of referral traffic from the social giant. However, as usual, the savvy publishers were quickly able to pick up the pieces, if there were any, and form better foundations for their current social endeavors.

The 14 Most Clickable Social Media Headlines

Turn basic headlines into social media gold by experimenting with these proven copywriting formulas for clickable social media headlines
Everything I’ve read as an observer of the social media and publishing communities tells me that most marketers don’t get a click rate on a Tweet of more than one percent, and in fact most marketers get

Subscription Publishing Takes New Routes As Industry Shifts Happen

Subscription publishing has gained popularity with media companies and brands alike because of its reputation as a renewable revenue stream. Today we’re visiting news stories of subscription publishers making new initiatives to enhance their subscription channels.

The Kind of Apps People Want: How to Get a 5-Star Rating on Your Magazine App

As tech industry observers like to note, the world of apps is wild and wacky. There are almost two million apps in the Apple and Google app stores. If you pick up or click to pretty much any tech publication these days, you’re guaranteed to see at least one app review, to help bewildered consumers navigate this crowded field.

Of course when you read those articles, you’re getting a lot of personal opinion, and in tech land, much of that turns out to be excitement over flashy technology – no surprise there. So what kind of apps do people want, really? For magazine publishers, the answers are fairly simple.

Twitter & YouTube Better as Audience Development Tools

Audience development strategies change as better methods are uncovered, and sometimes those methods involve putting more attention to certain areas of greater promise. It also involves avoiding channels that stop sending as much traffic.

Social Media Marketing for Magazines: How Top Publishers Get Seen

Social media marketing for magazines has become an art form of sorts, and some publications are leading the pack
It’s 2018: If your magazine doesn’t have a social media presence by now, then you’re light years behind the competition. It used to be a struggle to get buy-in from the higher-ups and prove the value of

Multiplatform Publishing Audiences Grow for Mobile and Video

Data helps seasoned multiplatform publishing professionals better understand where their time and efforts can pay off the most in terms of audience engagement and revenue generation.

Multi-Platform Journalism is the New Normal

Back when many current print journalists were beginning their careers, their job descriptions looked very different than they do now.

Yes, the basic idea of being a journalist is still the same—finding, researching, investigating, and writing pieces that share important news and tell a story. However, how that is accomplished and what happens after an article is written are where some of the biggest changes have taken place. In the past, once a journalist finished his or her work, they’d submit to their editor, clock out at 5 p.m., and head home for dinner. The editor would publish the article on one platform, like a newspaper or a magazine, and the journalist was free to move on and begin writing another piece.

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Audience Development News: An Audience Network, Ad Serving, and Content Partnerships

Many audience development strategies get new life breathed into them, enhancing their abilities to develop and reach new audiences in different ways. Today’s news looks at this, and how publishers are tweaking strategies to adapt to the changing times.

The 12x12x12 Twitter Strategy: 12 Tweet Ideas That Future-Proof Your Content for 12 Months

When an article publishes on your website, how do you go about promoting it in social media?

When I pose this question to a room full of magazine editors from different publications, their answer is typically that they wait for the post to be published and then they promote it. If they’re super savvy, they might also schedule a Tweet (using Hootsuite or CoSchedule) a week later.

Valiant effort, for sure, but simply not enough.

Multiplatform Publishers Envision Apps & Paywalls Targeting Long-Term Value

More multiplatform publishers are seeing firsthand the value of subscription products and paywalls, which is why many new ones are launched. Today we’re looking at some of these paywall and subscription app launches, and the reasons these digital publishers are turning their attention to them.

3 Magazine Social Platforms We Love

How the top magazine publishers in social media are leveraging three major platforms for magazine social marketing
According to the MPA’s Magazine Media Factbook, 91% of U.S. adults read magazine media, but where do they read it? Right now we’re working on our 2018 Digital Magazine Reader Survey, and social media is the second most used

Audience Development Managers Still Love Technology

New and evolved technologies can be an audience development manager’s dream if it leads to bigger audiences.

Where are your audience development strengths and weaknesses? Today’s news focuses on pertinent information for audience development managers, including actions that some major publishers are taking now.

Audience Development With Social Media Experiencing Shift of Platform Focus

Audience development through social media and search have been constantly evolving, which includes the increase or decrease in popularity for a variety of platforms. Today we’re visiting news stories that consider the relevance of social platforms for building audiences, and the areas of search engines that are leading publishers to more aligned traffic and, in some cases, paid subscriptions.

Subscription Website Offerings Gaining More Popularity Post-News Feed

We’re seeing another growth in subscription website interest as Facebook makes it harder for publishers to reach their audiences and manage relationships.

Google Goes Beyond Audience Development with Premium Subscriptions

Google’s relationship with content publishers has the opportunity to become stronger with the search giant’s introduction of Subscribe with Google.

What is SMO? Develop Your Social Media Strategy in 8 Steps

Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media.

Typically, Search Engine Optimization (SEO) comes first. This is the process of creating content that has been optimized for some set of keywords that our target audience is looking for.

The Mysterious UTM Code Explained

An Urchin Traffic Monitor (UTM) code is the way that businesses track sales from their origination point (like a tweet, email or a brochure) down the funnel to their conversion page. Every audience development campaign is packed with UTM codes to see which campaigns perform best. In Google Analytics, these codes can be tracked under the general “Traffic Sources” area just like any other source.

Audience Development Strategies Need to Focus on Search

Publishers select a variety of audience development strategies depending on their market, the skills of their staff, and their content. Today we’re looking at news on referral traffic, pertaining to Google and Facebook, two major audience development partners. 

Subscription Website and Content Changes Come With Results, Initiatives

Subscription website growth in the digital publishing industry continues as major publishers see increased results and added attention to their cause of increasing subscriber numbers.

Audience Development News: Influencers Referring Traffic & Google Evolving

The best audience development news highlights new strategies or results on driving more traffic from new audiences. These also involve changes that take place through prominent audience development channels, like Google’s search engine. Today we’re highlighting both of these, including a media company dedicating more attention to referral traffic, and the most recent changes coming from Google.

Audience Development Strategy Connects Closely with Monetizing Users

Savvy multiplatform publishers keep an eye out for ways to optimize their audience development strategy when new opportunities arise. Today we’re sharing news on publishers who are adding new elements to their audience development strategies for greater success in the digital publishing landscape.

Partnerships, Acquisitions, and New Focuses for Multiplatform Publishers

Multiplatform publishers continue to reinvent and reenvision their organizations. Today we’re visiting stories from such publishers who are focusing on changes to usher in new opportunities.

Publishing Websites Add Products, Recommendations, and Subscription Options

Many changes come to publishing websites. Some of these changes include more diverse ways of generating revenue while others focus on new plans for building bigger audiences and driving more traffic. Today we’re looking at publishers who are evolving their websites for the future.

Content Publishers & The Efficacy of Article Formatting With Social Media

Content publishers using social media for distributing information want the most for their time and effort. We have seen Google and Facebook turn attention to publishers by offering article formats for better engagement.

Subscription Website Installations & Website Redesigns as New Years Resolutions

Publishers are seeing how launching a subscription website is a great way to expand revenue streams. We’ve known that for years and we love seeing these launches continue.

Major Publishers Go Head First Into Video for Audience Development

Using video for audience development is more commonplace for major publishers today and this is leading to big audience gains. Today we’re visiting stories on two major publishers and how video has helped their audience development and marketing options. We also look at important news from Facebook.

10 Ways to Improve Magazine Content Marketing

You probably remember the good old days when there was this thing called “article marketing.” It involved marketing your articles, most often by re-publishing them as guest posts on external sites in an effort to get inbound links, and also sharing them with other bloggers in the hope they might share or comment on the posts. At that time, the goal was to get the article shared, and to get the word out about your publication because those were still the early days of SEO.
Today it’s evolved into what we refer to as content marketing, and our focus has changed a little in that we want people to come to our site, not to other people’s sites. Sure, we might republish articles in repositories like Medium and LinkedIn, but it’s done deliberately and with SEO in mind, not just for the sake of republishing.

Audience Development Evolves with Industry Standards, Engagement

The evolution of audience development comes through the evolution of online tools, social networks and communities.

Today we’re looking at some recent news for audience development, including a set of standards being shared by the Media Rating Council (MRC).

How and When to Clean Your Email List

It’s not uncommon that when we talk to a group of niche publishing professionals, and we end up in a big discussion about cleaning your email lists.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains when to clean your list, and how to combat fears about selling a smaller list to advertisers.

The Latest Audience Development Strategies Consider Chatbots, Video

Video has been a tool for audience development and a medium for premium content for years. However, the popularity of this medium continues to grow and new insights are discovered from it. Chatbots are a new tool being used by publishers to connect with audiences differently.

What is Magazine Media?

I was having a conversation with a client the other day, when he asked me “what exactly is magazine media?” See, in the niche magazine publishing business, you’ll find that many of your colleagues are niche industry experts, but as this client reminded me, not all are inherently from the magazine business.

Subscription Website Publishers Start New Membership Initiatives

Major subscription website publishers at The Atlantic, New York Times Co., and CNN are putting more attention into subscribers
We’re seeing some of the biggest subscription website publishers reaping the benefits of new memberships and growing circulations. In fact, we even have a story to share today that involves a new paywall being utilized by one