Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.
Publishers seeking more and better audience development data received a push in the right direction from Folio: recently.
NewBay Media's Meg Estevez covers why surveys are important, the frequency with which
It's a great question, one publishers are frantically trying to figure out. But thanks to the social media giant's latest Newsfeed algorithm, it's more difficult than ever to unlock the
Now, more than ever, LinkedIn is living up to its name.
The networking mega-platform is launching an initiative to connect content with advertising, including partnerships with such publishers as Atlantic Media,
If you think email is dying, you're just doing it wrong.
You're a superhero. You've got the villain right where you want him. You'll save the world, rid it forever of
With venerable tastemaker Time Out the latest in a long line of magazines opening up their websites to user-generated content, the question of how to compensate "amateur" or non-staff writers
For the longest time, Google was the main algorithm on our minds. We'd write blog posts, optimize them the best we could, and then hope and pray to the Internet
Ricardo Bilton from Digiday has a new article about membership models for magazines. Ricardo writes, "In response to incredible shrinking ad revenue and mounting pressure to diversify their revenue streams,
A recent study from eMarketer says that user counts for Instagram and Twitter are strikingly similar, although their demographics are different. So you thought Instagram wasn't business friendly? Think again,
How the top five magazines on Twitter got so popular -- not to say that this is definite list of every publisher, but according to our research, these publishers are