Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.
It seems like Google hasn't really tinkered with their search engine design in a while, but Google search results pages (SERPs) are getting a big change soon.
Barry Schwartz from Search
If you want to know one of the reasons why print has been uprooted by the web, blame readability.
Ever since we've been publishing magazines, newspapers and newsletters, the jargon and
Google Authorship is Google's new way of helping their algorithm figure out who is most credible on the web. Naturally, you need to have a Google+ profile in order to
Yesterday I read Matt Cutts' new blog post—The decay and fall of guest blogging for SEO—that craftily puts guest blogging to bed, without truly banishing it forever. I know that
Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture
Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It's at least a bronze bullet, but social media
Every publisher has their own audience development strategies. In a Mequoda System, our three goals are to attract, retain and then monetize, which is done primarily through email. There are,
Adding video to email will increase your email marketing click through rates
Video has always been a part of Mequoda.
For years it was our twice-monthly webinars, which we've since uploaded (our
If there's one thing that Mequoda folks have in common, it's a powerful promotional email template that we call the circulation-builder, or circ-builder.
As a publisher, you might assume that this