Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.
We recently had a conversation internally about how much data to collect from a user when they sign up for a free product. If you're trying to convert a free
If Quartz has anything to say about social and digital publishing, it's that we're all slowly but surely getting better at it. Well, at least they are. Following the trends
According Talking New Media, "three months of data from comScore finds that readers that enter a news website directly spend about three times as long on that site as those
Clout is defined as, "influence or power, esp. in politics or business." As in, "I knew he carried a lot of clout" or "her clout in the business world".
Klout is
Publishers are using maps as viral content for their social channels. Digiday's Ricardo Bilton writes,"The sudden publisher interest in maps today makes sense, considering that — like top 10 lists
It's fun to see publishers do fun things on social media. Better Homes & Gardens has been using photo contests on Instagram. They've found that they get the best engagement
The audience development story of consistently great content, loyal fans and a Facebook algorithm change that appreciates all the above
Over the past few months, several of our clients have seen