Multiplatform Publishing Strategy

When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine  

Do you want to know how to use organic and paid programs to build an audience that is five or even 10 times the size of your largest paid subscription  

You don't go on vacation without knowing where you're going, where your hotel is near, or checking the weather, so why would you acquire a business without knowing if it  

Back when many current print journalists were beginning their careers, their job descriptions looked very different than they do now. Yes, the basic idea of being a journalist is still the  

In-person, live events can be a fun and profitable revenue stream for any multiplatform publishing company. When passionate people are committed to a topic, they want to go to the  

Ten years ago, apps and responsive website design weren't even on the radar of a webmaster, and website analytics weren't nearly as dynamic as they are today. Websites back then  

During a time of economic uncertainty, magazine subscriptions aren't at the top of everyone's mind regarding how to spend their money. So why is it that so many publishers, including  

Isn't most content online an advertorial these days? With so much conversion architecture built into websites, aren't we always trying to convert visitors into subscribers, or get them to click  

Do you feel like your inbox has recently started to fill with sales emails that all begin a line like, "I hope you're doing well in these difficult times," or  

Pricing psychology is fascinating. A couple cents can change someone's mind about purchasing a product, no matter what the total cost is. For example, some people are more willing to