Multiplatform Publishing Strategy

Multiplatform Publishing posts focus on the latest news and best practices in online publishing.

In this section, you’ll find a collection of Internet marketing strategy guidelines from the world’s most successful online publishing experts. You’ll also find stories on the latest news for online publishers and Internet marketers.

Free Download: Learn the secrets behind today’s most rapidly growing niche publishers when you claim your FREE digital copy of our guide to multiplatform publishing growth for magazine and subscription-based publishers, How to Increase Audience, Revenue and Profits with Multiplatform Publishing now.

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Convert Metered Paywall Visitors into Subscribers

Don Nicholas • April 3, 2019

In the words of David Ogilvy, "a good advertisement is one that sells the product without drawing attention to itself." When selling a web magazine, one of the best ways

3 Steps to Make Your Publishing Business Worth More by 2020

Don Nicholas • April 1, 2019

It’s entirely possible that your publishing business is worth much more than you might think. You might be trapped thinking about your company like a print publisher, and because of

How to Turn Samplers into Subscribers

Don Nicholas • March 27, 2019

In his book, Free: The Future of Radical Price, Chris Anderson wrote, "People often don't care as much about things they don't pay for, and as a result they don't

What Does ACEM Mean, and How Are Other Publishers Following It?

Don Nicholas • March 15, 2019

ACEM doesn't exactly roll off the tongue, but if you've been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.

Protected: Executive Council Update: Track and Follow-Up on Abandoned Orders to Increase Sales

Don Nicholas • March 13, 2019

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What Exactly IS the Mequoda Method, Anyway?

Don Nicholas • March 8, 2019

You hear us talk about the Mequoda Method, and how we've developed it by watching the world's most successful publishers transition from print to the digital world, but there's so

Make Your Web Magazine Better Today

Don Nicholas • March 6, 2019

In the summer of 2014, we launched what we believe to be the first-ever web magazine, I like Crochet. I Like Crochet was Prime Publishing's first foray into premium content,

The ROI for Digital Magazine Development is Worth it

Julie Ottomano • January 18, 2019

Whenever we work with a new client, there are four words they become familiar with very quickly. In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains

The Do’s and Don’ts of Free in Multiplatform Publishing

Don Nicholas • January 7, 2019

What's "free" to the naked eye isn't exactly free. It costs money to produce a product, even when it's recycled. And for the user, they pay either with their eyeballs

Write Better Subscription Marketing Copy By Learning From the Greats

Don Nicholas • December 10, 2018

In 1926, a long-form print ad for the U.S. School of Music was written by John Caples, and the headline read, "They Laughed When I Sat Down At the Piano,

“We have used the Mequoda System to create five successful membership programs that leverage our 227-year-old brand and the many books, calendars and issues we produce."

— Paul Belliveau, Vice President New Media and Production, The Old Farmer’s Almanac

“We partnered with Mequoda to create two successful all-access membership programs that are completely independent of our legacy advertising driven business.”

— Stuart Hochwert, Founder and CEO, Prime Publishing

“Even though we are a digital-only publisher, we’ve been able to adapt the Mequoda strategies to dramatically increase our revenues in less than 12 months.”

— Hampton Stephens, Publisher, World Politics Review

“Our all-access membership program includes our print edition, our amazing New England Travel Library, and our new PBS television series. We may have been founded in 1935, but our current strategy is fully multiplatform and digital.”

— Brook Holmberg, Publisher, Yankee Magazine

“We leveraged the Mequoda System and software to create two new capstone membership programs that have reignited our revenue growth.”

— Ed Coburn, President, Cabot Wealth Network

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