Multiplatform Publishing Strategy

Pricing psychology is fascinating. A couple cents can change someone's mind about purchasing a product, no matter what the total cost is. For example, some people are more willing to  

Ten years ago, apps and responsive website design weren't even on the radar of a webmaster, and website analytics weren't nearly as dynamic as they are today. Websites back then  

Aggregating great content is just as valuable as creating great content Content aggregation is often given a bad name, because it’s often done incorrectly. The best content aggregators approach the process  

Have you ever thought about digital magazine history? Magazines were originally invented in the 15th century, shortly after the invention of the Gutenberg press. Magazines were different from books because  

If you've considered starting an online magazine, or are a legacy print magazine considering going digital, you've asked this question: How do online magazines generate revenue? And the answer is  

The web lets publishers create a wide variety of products more affordably than ever. That is good news, but it carries a downside: we aren't experts in creating every digital  

Publishers who peaked over the last 12 months of a pandemic by selling subscriptions had a few things in common. The first is that they had an all-access product, which  

The steps to facilitating an effective roundtable discussion with roundtable discussion questions Have you ever run a roundtable discussion? Throughout my years in publishing, I’ve taken part in countless roundtables. During some,  

In-person, live events can be a fun and profitable revenue stream for any multiplatform publishing company. When passionate people are committed to a topic, they want to go to the  

There are dozens of multi-media platforms we can distribute content on, but audio conferences and webinars have been the key to success for some publishers