Multiplatform Publishing Strategy

In 2017, all major publishers and most independents have a website portal. What 95% don’t have is a web magazine. But those who do are flourishing. In today's Strategy Spotlight, Don  

In our webcast series, we cover What is the Mequoda Method? and What is ACEM?, which tackles the topics of A, attracting new visitors to your membership website, C, capturing email addresses, and E, engaging  

In the words of David Ogilvy, "a good advertisement is one that sells the product without drawing attention to itself." When selling a web magazine, one of the best ways  

It’s entirely possible that your publishing business is worth much more than you might think. You might be trapped thinking about your company like a print publisher, and because of  

In his book, Free: The Future of Radical Price, Chris Anderson wrote, "People often don't care as much about things they don't pay for, and as a result they don't  

ACEM doesn't exactly roll off the tongue, but if you've been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.  

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You hear us talk about the Mequoda Method, and how we've developed it by watching the world's most successful publishers transition from print to the digital world, but there's so  

In the summer of 2014, we launched what we believe to be the first-ever web magazine, I like Crochet. I Like Crochet was Prime Publishing's first foray into premium content,  

Whenever we work with a new client, there are four words they become familiar with very quickly. In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains