Don't leave money on the table by skipping over new multiplatform magazine revenue models
You probably know that ad-driven magazines have someone in charge of driving more revenue, usually someone with
If you're publishing on social media – and if you're not, contact us immediately for a free 30-minute conversation, things just got real! – you know that the goal posts
The calendar content business model can provide a useful, linkable resource that keeps visitors coming back
It's necessary to know the most ideal business model(s) for publishers, to be able to
Parsing publishing data has become de rigueur, but doing it well is still an elusive art.
The payoff is worth it, however, when it comes to audience development, analytics, and more
If you maintain a keyword universe like we do for our clients, you may want to follow our lead on this update
Mequoda is built on a structure of best practices. Best
Print and digital publishing ... diametrically opposed? By no means! In fact, when it comes to multiplatform publishing, Mequoda Members know that a print product is an important piece of
Sponsored content should provide value for the reader at the same time as it creates a positive perception of the sponsor
There's 23 Stories (Conde Nast), Courageous (CNN), Catapult Creative Labs (Active
Online content distribution grows more sophisticated by the week, with new channels, services, and technologies giving rise to an ever-evolving multiplatform publishing strategy.
MediaPost has recent coverage on NewsBeat, Flipboard,
Build your multiplatform magazine marketing team that can grow an audience and subscribers at the same time
Publishers have been making organizational changes to deal with the realities of the modern
Mequoda Method for the win
This is a cautionary tale about online publishing strategies … a parable, if you will. It involves no actual Biblical references, and no real-life publishers were
