In order to succeed online, publishers need to have staff that understand the digital evolution. When operated with precision and passion, a Mequoda System can turn any special-interest content-driven publication
We’ve been talking about the value of organic traffic for years. Audience members seem to trust it more and we’re seeing its value in terms of website referral traffic as
Apple has acquired PRSS, a digital magazine publishing platform, reports Talking New Media. Apple is no stranger to digital publishing. Of course, there’s Apple Newsstand for selling digital publications, and
Talking New Media reports on Saveur getting a new editor starting October 6. The interesting part of this change is that the new editor, Adam Sachs, was the editorial director
Social media has transformed digital marketing strategies over the years. At first, brands weren’t on board with social as they couldn’t understand how to benefit from it. Then, after social
Some major publishers recognize the opportunities for expansion that are found in digital publishing and have taken to hiring new staff members with a digital edge. This is the case
Recycling and repurposing content is a successful strategy used by digital publishers, and one we recommend to all of our clients. Why constantly create new content when you have archives
It appears that email marketing is popular enough that 31 percent of B2Bs between March 2013 and March 2014 only spent money to advertise in email, reports MarketingProfs. The remaining
