Are apps really the new magazines? (We don't agree, but keep reading to see why Bloomberg might think so).
Bloomberg Media says their current focus is apps. According to Digiday, "Starting with
One really profitable revenue stream is a good thing. Two really great revenue streams is even better. Multiplatform publishers for the win!
Most niche publishers we know have books as part
If you publish a monthly magazine and each issue includes 50 articles, you have content for 600 blog posts. That's almost two years worth of blog content, or a twice
Time Inc. C-suite executives out; Bloomberg and the Weekly Standard make changes
We see lots of changes take place at multiplatform publishing organizations over the years. This often is the case
By all means, launch many content business models and diversify your publishing portfolio. But start with your magazine experience through your magazine subscription website.
We're in a recession. Maybe you're feeling
Some publishers are focusing on new subscription website products while others are focusing on website quality
We’re seeing new subscription website products launch and new website launches coming to the industry.
Talking
How to promote content on three tricky social platforms that publishers want to love
Every once in awhile one of our clients asks us how they can leverage platforms like Instagram,
This week in Google news, a few interesting tips for boosting regional magazines with local SEO hacks
Maybe you heard this week that you can now "Tweet an emoji to @Google
Since Mequoda's inception, we've helped create 14 publishing superstars. We're looking for the 15th. And the 16th, and the 17th ...
Wondering if you're the kind of publisher we're looking for?
Multiplatform publishers are finding ways to turn magazine publishing into a profitable business model once again
If there's one thing you might know about us, it's that we think publishers should
