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In an open community, companies should reach out to their core audience At the Mequoda Daily, we strive to supply publishers, content marketers, developers, producers and online editors with as much  

Kiplinger Sounds the Right Keynote In an introduction before a speech at Auburn University's College of Human Sciences Women's Philanthropy Board exactly a year ago, the presenter asked the audience to  

7 sources that marketers, social media experts and digital strategy personnel monitor on a daily basis Social media is effortlessly expanding. People of all ages have flocked to social networks so  

Every landing page design is not for every audience We’re all superficial people at heart because we like things that look fancy and expensive. An ugly Coach bag on the rack  

Three effective uses of keyword research include audience development, website taxonomy and article tagging In yesterday’s Mequoda Daily, I discussed the impact that Mequoda System publishers have experienced from Google’s Panda  

Pricing Can Be Your Best Strategy Rafi Mohammed is the author of “The 1% Windfall: How Successful Companies Use Price to Profit and Grow” (HarperBusiness) and founder of Culture of Profit  

Tips on how to make you website better If your high-priority landing pages have design flaws or content errors, you may be missing out on fruitful relationships. The website is the core  

Affordable search engine optimization tips for editors (hint—they're all free) As a daily editor with evergreen topics, I simply can not write a post without targeting a keyword. Most articles on  

The Million Dollar Landing Page Templates free white paper from Mequoda Group includes landing page examples, best practices and free downloadable landing page templates Properly designed and optimized landing page templates  

Virtual perceptions grow within Google By now, online publishers have acknowledged Google’s Panda update, which began rolling out in late February. To discover how the algorithm change affected Mequoda System publishers, we  

Learning From Social Media’s Biggest Mistakes James Joyce once said that “mistakes are the portals of discovery.” Josh Bernoff, senior vice president, idea development, Forrester Research—and Monday morning keynote speaker at  

Recent data shows that tablet owners buy more online than smartphone users Online publishers and retailers need to consider the ways audience members use technology. For instance, how do you think smartphones