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A Rapid Conversion Landing Page (a.k.a. “name squeeze” page) is essential to building a database of free email newsletter subscribers. It, along with other landing pages on a website, act  

Multiplatform publishing options continue to grow for digital publishers. Today we're looking new strategies being used by publishers for tapping into new revenue streams and audiences.  

Last week we talked about how to measure your domain authority, and this week I'd like to talk about how to improve it through link-building strategies. A client of ours,  

Publishers of subscription websites are warriors. They constantly work to improve their standings, even when there are forces working against them. Up until recently, social networks and search engines were  

I have complete confidence in saying this: "your web magazine design is not very good." And why does this roll off the tongue so easily as such a blanket statement? Because  

Opportunities for digital publishers develop through new technology and partnerships, even some that appear to be unlikely candidates for a cooperative venture. Today we're looking at some unique partnerships being  

When you think of a Smart TV, you think of one that's connected to YouTube and Netflix and HBOGo all in one interface. If a TV can be so smart,  

Link-building. It seems like that term is as old as the marketable internet. Since publishers have been developing content, we have known that we need traffic to our websites, and  

The technology behind digital video has come a long way. Now, the ability for publishers to use digital video as an audience development tool has reached new heights. Today we  

12 ways to make an old magazine article new again through content recycling The VP of The Taunton Press was quoted a few years ago as saying, “We can’t afford to pay  

We're pleased to share news on an acquisition that many in the magazine industry believed was coming. Multiplatform publisher Hearst has agreed to buy Rodale Inc., a publishing company we’ve  

As a publisher, you should make your website's top goal to maximize your NOPX (New Orders Per Ten Thousand) page views by making sure that every page on your website