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Think about getting emails delivered before you think about getting them opened Many people would say that your open rate is your single most important metric. Because with a crappy open  

Suggestions for better landing pages Online publishers know what content they want on their website. It’s typically this knowledge that serves as the core concentration of their online publications. However, as time  

Sell more "gift" membership subscriptions by offering a physical reciept, pricing for the gift-giver, and making your website look valuable It's the holiday season, and consumers are frantically looking for things  

The Mequoda Method, when run as a repeating cycle of management behaviors, creates an audience- driven, continuous-improvement media management system. Mequoda is a term coined by Internet entrepreneur and website developer  

Discover what all of those numbers really mean Register now for our 90-minute Actionable Analytics webinar, which takes place on Tuesday, December 16 The ability to track and analyze statistical data has  

The “iPadification” of mobile apps We have been talking about the impact devices like the iPad will have on the online publishing industry since the tablet device was released. These changes won’t  

Landing page optimization tips for the holiday season If you ever wondered whether or not you could build your email list by giving away free "holiday" themed products, the answer is  

Have a plan for implementing your database marketing strategy. I don’t know why you chose a career in publishing, but for me, it has been my mission and my passion. I  

Online Forums Foster Advice and Solution The SIPA online editorial forum has been active lately, and that means valuable information. The last question posed was: how do you best test a  

The models that have been working for tablets thus far Since tablet devices are a new breed of technology, not too much is known about them so far. This includes ways online  

How to write pages and articles so that they will always get found in search engines Search Engine Optimization is a moving target. Fortunately, the tried–and-true tactics still work. Google still  

Your answer should be a free email newsletter, yes free Traditional print publishers may have difficulty grasping the concept of giving away their content via a free email newsletter. After