Suggestions for better landing pages
Online publishers know what content they want on their website. It’s typically this knowledge that serves as the core concentration of their online publications.
However, as time goes by and websites become populated with thousands of pages of content, it’s easy for keywords to become overlooked – or other keywords may end up being more popular amongst your target market.
It’s important for online publishers to remain focused with their keyword-targeting efforts. If they neglect this process, their publication may suffer by not reaching the desired audience members.
To assure online publishers and content marketers are targeting keywords correctly, we have compiled three suggestions from our Actionable Analytics webinar to help in the process.
Three suggestions for keyword analysis
The first suggestion we have for keyword analysis is to use the Google Wonder Wheel.
According to its webpage, the Google Wonder Wheel “allows you to see relevant search results to your query in a unique semantically relevant and graphically design way.”
This tool can be used to find the most relevant words that are related to the original keyword search query. The tool is user-friendly and leads users to most closely related terms.
For more on this tool, including a step-by-step instructional on how to use it, visit the Google Wonder Wheel website.
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An exercise for keyword analysis
To begin this exercise, go to Google and enter your top keywords into the search bar. After conducting the search, take note of the following:
-What does your listing(s) look like? Is the correct content in the title, description and meta data?
-Do you have any ads on this keyword? If so, are the ads showing up when the keyword is searched? If not, you will have to determine why this is happening in your Google Adwords account.
-What do the other sites on the listing page look like? Take a look at the paid and natural listings. Note how they are using the keywords in the listings to determine if you could be using keywords more appropriately in your own listings.
-Follow all of the links on the first page of the search results, including the advertisements, and review them with the specific search term in mind. Do this to potentially formulate new ideas for improving the content on your website.
Headline assistance from Google
When you are writing a new article involving your main keywords, let Google help with the headline.
Start by entering each possible headline into Google’s search box with quotation marks (“ “) around it. After doing so, determine the competition for each result. Refer to your Keyword Universe so you can find the search volume for the keywords. Divide the number of annual search results by the number of exact match search engine results for the keyword.
This process will help you find which article title will likely entice the most potential audience members.
Staying current with keyword analysis will help you maximize visibility and traffic to the main keywords you focus on. Our Actionable Analytics webinar will help you discover how to properly analyze your keywords in addition to showing you the valuable information behind your analytics package.
This information will help you track your website’s success more efficiently, while helping you improve on components that are lacking. As the Actionable Analytics webinar is tomorrow, sign up now to assure yourself a seat.
If you want the wisdom from this webinar but cannot attend live, sign up for Mequoda PRO and get unlimited, on-demand access to Actionable Analytics after it airs in addition to our entire catalogue of past webinars and all new webinars to come 2011.